Tone mix
Week by week 52 weeks
Share of Yum! Brands, Inc.'s 470 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Dec 15, 2025 · tone +100Yum! Brands, Inc. (NYSE:YUM) Receives Consensus Recommendation of "Moderate Buy" from Analysts+91
- Week of Mar 23, 2026 · tone +99Yum! Brands, Inc. (NYSE:YUM) Receives $174.50 Consensus Price Target from Analysts+81
- Week of May 25, 2026 · tone -60Brian Niccol's AI Bet at Starbucks Just Failed. Is the Turnaround Still on Track?-76
- Week of Mar 30, 2026 · tone +81Here's Why TD Cowen Reiterated Its Buy Rating on Yum Brands (YUM) Stock+68
- Week of Jan 5, 2026 · tone +66Cautiously Optimistic Analyst Sentiment on Yum! Brands (YUM) Amid Leadership Changes+51
- Week of Feb 16, 2026 · tone -30JPMorgan Chase & Co. Trims Stake in Yum! Brands, Inc. $YUM-50
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Yum! Brands, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
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| Last 7 sessions | 15 | +4 |
| Last 30 sessions | 36 | +8 |
| Last 90 sessions | 146 | -4 |
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Every headline in the period counts equally.
Headlines on Thursday, November 5, 2026
3 headlines, average tone +2: 1 positive, 1 neutral and 1 negative. Showing all 3.
- www.themarketsdaily.com · 1 outletYum! Brands (NYSE:YUM) Stock Gets Price Target Increase from CitigroupPositive
- www.financial-news.co.uk · 1 outletTaco Bell Recovery Claims Outrun Yum! Brands' Q3 NumbersNegative
- www.themarketsdaily.com · 1 outletGlobal Business Travel Group (NYSE:GBTG) vs. Yum! Brands (NYSE:YUM) Head to Head SurveyNeutral
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| Yum! Brands (NYSE:YUM) Stock Gets Price Target Increase from Citigroup | www.themarketsdaily.com | 1 | Positive |
| Taco Bell Recovery Claims Outrun Yum! Brands' Q3 Numbers | www.financial-news.co.uk | 1 | Negative |
| Global Business Travel Group (NYSE:GBTG) vs. Yum! Brands (NYSE:YUM) Head to Head Survey | www.themarketsdaily.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, November 4, 2026
6 headlines, average tone +41: 3 positive, 3 neutral and 0 negative. Showing all 6.
- www.qsrweb.com · 2 outlets5 takeaways: Yum! Brands looks to loyalty, beverages, tech to fuel growthPositive
- www.dailypolitical.com · 1 outletYum! Brands (NYSE:YUM) Posts Earnings Results, Beats Expectations By $0.09 EPSPositive
- www.proactiveinvestors.com · 1 outletYum! Brands earnings show KFC growth as Taco Bell profit fallsPositive
- www.fool.com · 1 outletYum Brands (YUM) Q3 2026 Earnings Call TranscriptNeutral
- www.pymnts.com · 1 outletPYMNTS | Yum Brands Focuses on Technology Adoption, Customer RetentionNeutral
- www.dailypolitical.com · 1 outletYum! Brands (NYSE: YUM) books $1.7 billion Pizza Hut gain, but Taco Bell sales slipNeutral
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| 5 takeaways: Yum! Brands looks to loyalty, beverages, tech to fuel growth | www.qsrweb.com | 2 | Positive |
| Yum! Brands (NYSE:YUM) Posts Earnings Results, Beats Expectations By $0.09 EPS | www.dailypolitical.com | 1 | Positive |
| Yum! Brands earnings show KFC growth as Taco Bell profit falls | www.proactiveinvestors.com | 1 | Positive |
| Yum Brands (YUM) Q3 2026 Earnings Call Transcript | www.fool.com | 1 | Neutral |
| PYMNTS | Yum Brands Focuses on Technology Adoption, Customer Retention | www.pymnts.com | 1 | Neutral |
| Yum! Brands (NYSE: YUM) books $1.7 billion Pizza Hut gain, but Taco Bell sales slip | www.dailypolitical.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, November 3, 2026
4 headlines, average tone -48: 0 positive, 2 neutral and 2 negative. Showing all 4.
- seekingalpha.com · 1 outletYum! Brands temporarily closes all Taco Bell and KFC locations in Puerto Rico (YUM:NYSE)Negative
- econotimes.com · 1 outletTaco Bell Same-Store Sales Fall 4% as Yum! Brands Beats Earnings ForecastNegative
- www.cnbc.com · 1 outletYum Brands (YUM) Q3 2026 earningsNeutral
- www.nrn.com · 1 outletThe Cheesecake Factory, Yum Brands, and Raising Cane'sNeutral
Show the table · 4 rows, 4 columns
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| Yum! Brands temporarily closes all Taco Bell and KFC locations in Puerto Rico (YUM:NYSE) | seekingalpha.com | 1 | Negative |
| Taco Bell Same-Store Sales Fall 4% as Yum! Brands Beats Earnings Forecast | econotimes.com | 1 | Negative |
| Yum Brands (YUM) Q3 2026 earnings | www.cnbc.com | 1 | Neutral |
| The Cheesecake Factory, Yum Brands, and Raising Cane's | www.nrn.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Monday, November 2, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- markets.financialcontent.com · 1 outletFinancialContent - Yum! Brands (YUM) Q3 earnings: what to expectNeutral
- www.themarketsdaily.com · 1 outlet72,538 Yum! Brands, Inc. $YUM Shares Purchased by International Assets Investment Management LLCNeutral
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| FinancialContent - Yum! Brands (YUM) Q3 earnings: what to expect | markets.financialcontent.com | 1 | Neutral |
| 72,538 Yum! Brands, Inc. $YUM Shares Purchased by International Assets Investment Management LLC | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Tuesday, October 27, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- econotimes.com · 1 outletAmgen Adds Former Yum! Brands CEO David Gibbs to Its BoardNeutral
- www.prnewswire.com · 1 outletAMGEN APPOINTS DAVID W. GIBBS TO BOARD OF DIRECTORSNeutral
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| Amgen Adds Former Yum! Brands CEO David Gibbs to Its Board | econotimes.com | 1 | Neutral |
| AMGEN APPOINTS DAVID W. GIBBS TO BOARD OF DIRECTORS | www.prnewswire.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Yum! Brands, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.