Tone mix
Week by week 52 weeks
Share of WPP PLC's 1,197 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Aug 31, 2026 · tone -55WPP to cut up to 1,000 more jobs by year-end, FT reports-58
- Week of Jul 13, 2026 · tone -22WPP expected to cut hundreds of jobs this year-55
- Week of Mar 30, 2026 · tone +62WPP Media wins Ikea Malaysia integrated media business+54
- Week of Aug 17, 2026 · tone -36Ex-WPP executive claims Sony probe found $350 million in client rebates retained-53
- Week of Dec 22, 2025 · tone +51WPP and Publicis Win Big In Kenvue Global Review+48
- Week of May 18, 2026 · tone +45EssenceMediacom & WPP Media Come Out On Top at ABBY 2026+36
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about WPP PLC in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
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| Last 7 sessions | 35 | +18 |
| Last 30 sessions | 96 | +24 |
| Last 90 sessions | 300 | +14 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
7 headlines, average tone -32: 1 positive, 2 neutral and 4 negative. Showing all 7.
- www.bandt.com.au · 1 outletWPP Media Tops Aussie RECMA Report, Omnicom Media Dominates On Global StagePositive
- www.marketing-interactive.com · 1 outletPublicis bites back at WPP over 'CEO handshake' remarksNegative
- www.adweek.com · 1 outletPublicis Groupe Fires Back at WPP Over Cindy Rose's 'CEO Handshake' CommentsNegative
- www.moreaboutadvertising.com · 1 outletPublicis bites back against WPP in pitching row - More About AdvertisingNegative
- www.adgully.com · 1 outletPublicis fires back at WPP over pitchless account wins, dismissing handshake claimsNegative
- www.marketing-interactive.com · 1 outletWPP Media promotes Rina Marie Simon to APAC influencer, social commerce SVPNeutral
- www.campaignindia.in · 1 outletPublicis letter hits back at Cindy Rose as row over 'CEO handshake' deals heats upNeutral
Show the table · 7 rows, 4 columns
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| WPP Media Tops Aussie RECMA Report, Omnicom Media Dominates On Global Stage | www.bandt.com.au | 1 | Positive |
| Publicis bites back at WPP over 'CEO handshake' remarks | www.marketing-interactive.com | 1 | Negative |
| Publicis Groupe Fires Back at WPP Over Cindy Rose's 'CEO Handshake' Comments | www.adweek.com | 1 | Negative |
| Publicis bites back against WPP in pitching row - More About Advertising | www.moreaboutadvertising.com | 1 | Negative |
| Publicis fires back at WPP over pitchless account wins, dismissing handshake claims | www.adgully.com | 1 | Negative |
| WPP Media promotes Rina Marie Simon to APAC influencer, social commerce SVP | www.marketing-interactive.com | 1 | Neutral |
| Publicis letter hits back at Cindy Rose as row over 'CEO handshake' deals heats up | www.campaignindia.in | 1 | Neutral |
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Headlines on Thursday, November 5, 2026
1 headline, average tone -51: 0 positive, 0 neutral and 1 negative. Showing all 1.
- finchannel.com · 1 outletFocused Paid-Media Agencies Now Fetch Higher Multiples Than WPP or OmnicomNegative
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| Focused Paid-Media Agencies Now Fetch Higher Multiples Than WPP or Omnicom | finchannel.com | 1 | Negative |
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Headlines on Tuesday, November 3, 2026
5 headlines, average tone 0: 0 positive, 5 neutral and 0 negative. Showing all 5.
- www.campaignindia.in · 1 outletPublicis says Omnicom and WPP still 'welcome' to use LiveRamp as takeover completesNeutral
- www.afaqs.com · 1 outletOrient Electric partners with WPP Media to explore ChatGPT advertisingNeutral
- www.adgully.com · 1 outletOrient Electric explores advertising on ChatGPT with WPP MediaNeutral
- www.adgully.com · 1 outletWPP Media appoints Radhika Subberwal Sidhu as Senior Vice President, StrategyNeutral
- www.afaqs.com · 1 outletAAAI Media Council joined by WPP, Omnicom, Publicis, Havas and Madison seniorsNeutral
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| Publicis says Omnicom and WPP still 'welcome' to use LiveRamp as takeover completes | www.campaignindia.in | 1 | Neutral |
| Orient Electric partners with WPP Media to explore ChatGPT advertising | www.afaqs.com | 1 | Neutral |
| Orient Electric explores advertising on ChatGPT with WPP Media | www.adgully.com | 1 | Neutral |
| WPP Media appoints Radhika Subberwal Sidhu as Senior Vice President, Strategy | www.adgully.com | 1 | Neutral |
| AAAI Media Council joined by WPP, Omnicom, Publicis, Havas and Madison seniors | www.afaqs.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
5 headlines, average tone +30: 2 positive, 3 neutral and 0 negative. Showing all 5.
- healthcare-digital.com · 1 outletCancer Research UK Names WPP as Media and Creative PartnerPositive
- www.moreaboutadvertising.com · 1 outletWPP's Rose bites back at Publicis - More About AdvertisingPositive
- www.adgully.com · 1 outletAAAI Media Council debuts with leaders from WPP, Omnicom, Publicis, Havas and MadisonNeutral
- www.bandt.com.au · 1 outletWPP Media NZ CEO John Halpin Steps Down, Georgina McKinnon Steps InNeutral
- www.odwyerpr.com · 1 outletPR News | WPP Poised for 'Build Phase' - Fri., Oct. 30, 2026Neutral
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| Cancer Research UK Names WPP as Media and Creative Partner | healthcare-digital.com | 1 | Positive |
| WPP's Rose bites back at Publicis - More About Advertising | www.moreaboutadvertising.com | 1 | Positive |
| AAAI Media Council debuts with leaders from WPP, Omnicom, Publicis, Havas and Madison | www.adgully.com | 1 | Neutral |
| WPP Media NZ CEO John Halpin Steps Down, Georgina McKinnon Steps In | www.bandt.com.au | 1 | Neutral |
| PR News | WPP Poised for 'Build Phase' - Fri., Oct. 30, 2026 | www.odwyerpr.com | 1 | Neutral |
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Headlines on Friday, October 30, 2026
4 headlines, average tone +25: 2 positive, 1 neutral and 1 negative. Showing all 4.
- www.moreaboutadvertising.com · 1 outletWPP's bets around managed decline are, so far, paying off - More About AdvertisingPositive
- seekingalpha.com · 1 outletWPP edges up as media growth offsets creative weakness (WPP:NYSE)Positive
- www.campaignindia.in · 1 outletCindy Rose criticises 'pitch-less CEO handshake' dealsNegative
- campaignbrief.com · 1 outletWPP Media NZ appoints Georgina McKinnon as new CEO as John Halpin returns to AustraliaNeutral
Show the table · 4 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| WPP's bets around managed decline are, so far, paying off - More About Advertising | www.moreaboutadvertising.com | 1 | Positive |
| WPP edges up as media growth offsets creative weakness (WPP:NYSE) | seekingalpha.com | 1 | Positive |
| Cindy Rose criticises 'pitch-less CEO handshake' deals | www.campaignindia.in | 1 | Negative |
| WPP Media NZ appoints Georgina McKinnon as new CEO as John Halpin returns to Australia | campaignbrief.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about WPP PLC, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.