Tone mix
Week by week 52 weeks
Nov 3, 2025Oct 26, 2026
Share of Walmart Inc. Common Stock's 10,081 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Feb 2, 2026 · tone +57Walmart Hits $1 Trillion Market Cap+56
- Week of Dec 15, 2025 · tone -39Customers At Several Walmart Stores Found Razor Blades Hidden In Bread-41
- Week of Mar 2, 2026 · tone -31Florida man accused of stealing $10k in trading cards from Target, Walmart by using taco seasoning packets-35
- Week of Jan 12, 2026 · tone +31How have prices changed in a year? NPR checked 114 items at Walmart+35
- Week of Jul 6, 2026 · tone -45Walmart lowers costs of multiple items including laundry detergent, beef-34
- Week of Aug 24, 2026 · tone +11Walmart says tap to pay coming to all stores by year's end+34
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Session tone8-session averageHeadlines
Each point is the average score of the headlines about Walmart Inc. Common Stock in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Last 7 sessions | 228 | -8 |
| Last 30 sessions | 1,105 | +3 |
| Last 90 sessions | 3,195 | -14 |
No matching rows. Clear the filter to see all records.
Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
19 headlines, average tone +17: 9 positive, 5 neutral and 5 negative. The 8 most widely carried stories are listed; the table holds all 19.
- abc7amarillo.com · 5 outletsMan moons Walmart employee, calls him 'racist ***hole': affidavitNegative
- globalnews.ca · 1 outletBalloon blowing kits sold by Walmart.ca recalled over chemical hazard - NationalNegative
- econotimes.com · 1 outletHealth Canada Warns of Solvent Risk in Four Walmart.ca Balloon KitsNegative
- www.arkansasonline.com · 1 outletWalmart and Zipline enter multi-year agreement to expand drone delivery nationwide | The Arkansas Democrat-GazettePositive
- www.nwaonline.com · 1 outletWalmart and Zipline enter multi-year agreement to expand drone delivery nationwide | Northwest Arkansas Democrat-GazettePositive
- perishablenews.com · 1 outletWalmart Expands Nation's Largest Retail Drone Delivery Operation with 300 New Zipline SitesPositive
- dailydot.com · 1 outletTikToker Shares Frightening Walmart Experience in FloridaNegative
- www.pymnts.com · 1 outletPYMNTS | Walmart Adds 300 Sites to Drone Delivery NetworkPositive
Show the table · 19 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Man moons Walmart employee, calls him 'racist ***hole': affidavit | abc7amarillo.com | 5 | Negative |
| Balloon blowing kits sold by Walmart.ca recalled over chemical hazard - National | globalnews.ca | 1 | Negative |
| Health Canada Warns of Solvent Risk in Four Walmart.ca Balloon Kits | econotimes.com | 1 | Negative |
| Walmart and Zipline enter multi-year agreement to expand drone delivery nationwide | The Arkansas Democrat-Gazette | www.arkansasonline.com | 1 | Positive |
| Walmart and Zipline enter multi-year agreement to expand drone delivery nationwide | Northwest Arkansas Democrat-Gazette | www.nwaonline.com | 1 | Positive |
| Walmart Expands Nation's Largest Retail Drone Delivery Operation with 300 New Zipline Sites | perishablenews.com | 1 | Positive |
| TikToker Shares Frightening Walmart Experience in Florida | dailydot.com | 1 | Negative |
| PYMNTS | Walmart Adds 300 Sites to Drone Delivery Network | www.pymnts.com | 1 | Positive |
| Walmart to power up three stores this month | www.supermarketnews.com | 1 | Positive |
| Zipline raises $1.5bn at $21.5bn valuation as Walmart adds 300 drone sites | thenextweb.com | 1 | Positive |
| Zipline hits $21.5B valuation as Walmart expands bet on drone delivery | techcrunch.com | 1 | Positive |
| Walmart Cancels Zelda Switch 2 Console Orders, Offers $519.99 eGift Card | www.el-balad.com | 1 | Negative |
| Walmart Finds Under $30 That'll Make Everyone on Your List Feel Special | www.countryliving.com | 1 | Positive |
| PYMNTS | Amazon Raises Seller Fees as Walmart Expands Drone Delivery | www.pymnts.com | 1 | Positive |
| Walmart offers $519.99 eGift Card for Zelda 40th Anniversary Switch 2 cancellations | www.el-balad.com | 1 | Neutral |
| Walmart Leases 32,960 Square Feet of Warehouse Space on Walsh Drive | parsippanyfocus.com | 1 | Neutral |
| Walmart ramps up Sparky features in time for the holidays | www.retaildive.com | 1 | Neutral |
| Walmart's Selling a Studio Apartment for Your Backyard That Comes With Its Own Bathroom | www.goodhousekeeping.com | 1 | Neutral |
| GTA 6 Walmart Pre-Orders Come With Bonus Surprise | gamerant.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Thursday, November 5, 2026
27 headlines, average tone 0: 10 positive, 8 neutral and 9 negative. The 8 most widely carried stories are listed; the table holds all 27.
- www.fool.com · 3 outletsWalmart (WMT) Stock Is Down 3%. Here's Why I'd Buy in November and Hold for a Decade.Negative
- www.fool.com · 3 outletsWalmart's Dec. 11 Dividend Isn't the Real Reason to Own the StockNegative
- mix949.com · 3 outletsWhat's Included In Walmart's Thanksgiving Meal PackNeutral
- www.northcentralpa.com · 1 outletPolice: Woman steals steak, makeup from WalmartNegative
- en.shafaqna.com · 1 outletAI Shopping Retail Media: Walmart Amazon Face Ad ThreatNegative
- seekingalpha.com · 1 outletWalmart, Target, and Dollar Tree lead retail rally after the Democrats sweep Congress (XRT:NYSEARCA)Positive
- www.thefencepost.com · 1 outletWalmart's beef empire threatens rancher independenceNegative
- www.medicaldaily.com · 1 outletWise Wife Ground Cinnamon Recalled in 14 States Over Elevated Lead, Days After Walmart Fruit Cocktail RecallNegative
Show the table · 27 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Walmart (WMT) Stock Is Down 3%. Here's Why I'd Buy in November and Hold for a Decade. | www.fool.com | 3 | Negative |
| Walmart's Dec. 11 Dividend Isn't the Real Reason to Own the Stock | www.fool.com | 3 | Negative |
| What's Included In Walmart's Thanksgiving Meal Pack | mix949.com | 3 | Neutral |
| Police: Woman steals steak, makeup from Walmart | www.northcentralpa.com | 1 | Negative |
| AI Shopping Retail Media: Walmart Amazon Face Ad Threat | en.shafaqna.com | 1 | Negative |
| Walmart, Target, and Dollar Tree lead retail rally after the Democrats sweep Congress (XRT:NYSEARCA) | seekingalpha.com | 1 | Positive |
| Walmart's beef empire threatens rancher independence | www.thefencepost.com | 1 | Negative |
| Wise Wife Ground Cinnamon Recalled in 14 States Over Elevated Lead, Days After Walmart Fruit Cocktail Recall | www.medicaldaily.com | 1 | Negative |
| Analysis-AI shopping agents could threaten Amazon and Walmart's ad business | www.thestar.com.my | 1 | Negative |
| New Walmart Supercenter opens in OKC alongside famous faces | www.koco.com | 1 | Positive |
| AI shopping agents could threaten Amazon and Walmart's ad business | economictimes.indiatimes.com | 1 | Negative |
| JPD responds to shoplifting incident at Walmart North in Jackson | www.wbbjtv.com | 1 | Negative |
| Walmart adds options to its Sparky AI agent | Northwest Arkansas Democrat-Gazette | www.nwaonline.com | 1 | Positive |
| Walmart adds options to its Sparky AI agent | The Arkansas Democrat-Gazette | www.arkansasonline.com | 1 | Positive |
| Walmart's New Dill Pickle Bacon Gets Shoppers Talking | eurweb.com | 1 | Positive |
| How Amazon, Walmart and Lay's target Thanksgiving shoppers | www.foodnavigator.com | 1 | Positive |
| Walmart drone delivery proposal comes to Manchester | www.firstalert4.com | 1 | Positive |
| Tort reform: Walmart wins new trial in Georgia slip-and-fall case, judge cites recent legislation | www.wsbtv.com | 1 | Positive |
| Walmart Makes Amazing Changes To Thanksgiving Meal Deal In NY | hudsonvalleycountry.com | 1 | Positive |
| Walmart's Sparky AI Shopping Agent Makes Holiday Magic Real | perishablenews.com | 1 | Positive |
| Walmart's Clinical Trial Model Faces Its Real Test | www.clinicalleader.com | 1 | Neutral |
| 6 Essential Thanksgiving Foods: Is Costco or Walmart Cheaper? | www.aol.com | 1 | Neutral |
| Walmart Canada: Get a Free Old El Paso Taco Kit When You Buy 1 Old El Paso Queso or Birria Taco Kits and One Black Diamond Shredded Cheese | smartcanucks.ca | 1 | Neutral |
| Vanna White appears in Brunswick County for Walmart grand opening | www.wwaytv3.com | 1 | Neutral |
| How AI shopping could reshape Amazon and Walmart's business | news.az | 1 | Neutral |
| Meet the 23-year-old from Buckeye who is Walmart's youngest store manager | www.abc15.com | 1 | Neutral |
| Best Thanksgiving Meal Deals for 2026 at Walmart, ALDI & More | newstalk1280.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, November 4, 2026
14 headlines, average tone -28: 1 positive, 8 neutral and 5 negative. The 8 most widely carried stories are listed; the table holds all 14.
- www.aol.com · 3 outletsShould You Buy Walmart Stock Before Nov. 19? History Has a Clear Answer.Neutral
- www.tmz.com · 2 outletsWalmart Employee With Cancer Raises Over $40K for Chemotherapy CostsNeutral
- www.insideottawavalley.com · 1 outletProduct recall: Equate antacid sold in Canada at WalmartNegative
- www.news-gazette.com · 1 outletDanville woman gets 6.5 years for forging checks, stealing groceries from WalmartNegative
- www.manilatimes.net · 1 outletSenesTech Expands E-Commerce Reach Through Walmart Fulfillment ServicesPositive
- wwd.com · 1 outletFTC Puts Walmart, Target Pricing Under ScrutinyNegative
- www.samaa.tv · 1 outletAI shopping threatens Amazon, Walmart ad revenueNegative
- www.fingerlakes1.com · 1 outletTwo Geneva residents charged after Walmart shoplifting investigationNegative
Show the table · 14 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Should You Buy Walmart Stock Before Nov. 19? History Has a Clear Answer. | www.aol.com | 3 | Neutral |
| Walmart Employee With Cancer Raises Over $40K for Chemotherapy Costs | www.tmz.com | 2 | Neutral |
| Product recall: Equate antacid sold in Canada at Walmart | www.insideottawavalley.com | 1 | Negative |
| Danville woman gets 6.5 years for forging checks, stealing groceries from Walmart | www.news-gazette.com | 1 | Negative |
| SenesTech Expands E-Commerce Reach Through Walmart Fulfillment Services | www.manilatimes.net | 1 | Positive |
| FTC Puts Walmart, Target Pricing Under Scrutiny | wwd.com | 1 | Negative |
| AI shopping threatens Amazon, Walmart ad revenue | www.samaa.tv | 1 | Negative |
| Two Geneva residents charged after Walmart shoplifting investigation | www.fingerlakes1.com | 1 | Negative |
| Baystreet.ca - Why Investors Fled to Eli Lilly, Walmart, and Energy | baystreet.ca | 1 | Neutral |
| 10M Walmart, EBay Users Included In Certified Amazon Class | www.law360.com | 1 | Neutral |
| PYMNTS | Walmart's Updated AI Agent Turns Pictures Into Shopping Lists | www.pymnts.com | 1 | Neutral |
| Walmart (NASDAQ:WMT) CTO Suresh Kumar Sells 166,342 Shares of Company Stock | www.tickerreport.com | 1 | Neutral |
| Walmart Is Selling A Battery-Powered Jeep Gladiator Mini Truck | www.slashgear.com | 1 | Neutral |
| Walmart's $120 Membership Bundle Takes Aim at Amazon Prime's $139 Annual Fee | www.ibtimes.co.uk | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, November 3, 2026
26 headlines, average tone +13: 11 positive, 7 neutral and 8 negative. The 8 most widely carried stories are listed; the table holds all 26.
- k1047.com · 12 outletsWalmart Now Offering Combined Sam's Club Dual Membership Deal for $100 CheaperNeutral
- www.suncommercial.com · 3 outletsFTC orders Walmart, Delta and others to share how they use personal data to set prices and payNegative
- www.cleveland19.com · 1 outletNorth Olmsted Walmart employee indicted on child pornography chargesNegative
- www.wbiw.com · 1 outletNearly 6 million Bodum French Presses recalled at Target, Walmart following dozens of burn injuriesNegative
- www.abc15.com · 1 outletWalmart opens regional pharmacy hub in Phoenix to support more than 700 storesPositive
- wwd.com · 1 outletWalmart Expands Symbotic Automation Partnership with $6B DealPositive
- www.retaildive.com · 1 outletWalmart plans $400M Texas distribution centerPositive
- seekingalpha.com · 1 outletWalmart Stock: Back To The Strong Sell Rating (NASDAQ:WMT)Negative
Show the table · 26 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Walmart Now Offering Combined Sam's Club Dual Membership Deal for $100 Cheaper | k1047.com | 12 | Neutral |
| FTC orders Walmart, Delta and others to share how they use personal data to set prices and pay | www.suncommercial.com | 3 | Negative |
| North Olmsted Walmart employee indicted on child pornography charges | www.cleveland19.com | 1 | Negative |
| Nearly 6 million Bodum French Presses recalled at Target, Walmart following dozens of burn injuries | www.wbiw.com | 1 | Negative |
| Walmart opens regional pharmacy hub in Phoenix to support more than 700 stores | www.abc15.com | 1 | Positive |
| Walmart Expands Symbotic Automation Partnership with $6B Deal | wwd.com | 1 | Positive |
| Walmart plans $400M Texas distribution center | www.retaildive.com | 1 | Positive |
| Walmart Stock: Back To The Strong Sell Rating (NASDAQ:WMT) | seekingalpha.com | 1 | Negative |
| Walmart Is Asking for Your Spare Change the Same Month the FTC Is Mailing Its Customers Nearly $10 Million | 247wallst.com | 1 | Negative |
| Walmart, Symbotic Inc. agree to $6 billion supply chain technology expansion | Northwest Arkansas Democrat-Gazette | www.nwaonline.com | 1 | Positive |
| Walmart, Symbotic Inc. agree to $6 billion supply chain technology expansion | The Arkansas Democrat-Gazette | www.arkansasonline.com | 1 | Positive |
| Kenmore Floor Care Expands Nationwide Retail Presence with Launch in More Than 1,500 Walmart Stores | www.prnewswire.com | 1 | Positive |
| Walmart dishes up holiday meal deal | www.retaildive.com | 1 | Positive |
| Media Monitor: Meta builds chore-performing humanoid, Walmart commits $6B to warehouse robots | newsroomamerica.com | 1 | Positive |
| Deep Root Center thanks Walmart - North Country Now | northcountrynow.com | 1 | Positive |
| Amazon Sells Out of Zelda: Ocarina of Time Remake Foil Covers but Walmart Has a Huge Preorder Deal | www.ibtimes.co.uk | 1 | Positive |
| Walmart & Sam's Club Have Dropped An Exclusive Members Only Jacket | bleedingcool.com | 1 | Negative |
| Walmart's Priciest Buys Might Be Worth It | www.gobankingrates.com | 1 | Positive |
| Allstate Denied A Walmart Acer PC Owner's 3-Year Plan Claim For Reseating RAM, Even Though The Stick Had Already Failed, Says User | wccftech.com | 1 | Negative |
| After Cancelling Zelda Switch 2 Pre-Orders, Walmart Is Now Supposedly Sending Out $519 Gift Cards | www.nintendolife.com | 1 | Negative |
| Does Walmart Offer Senior Discounts? What Older Shoppers Need to Know | www.aol.com | 1 | Neutral |
| Amazon Launches $25 Thanksgiving Meal Deal | NewsRadio 600 WMT | 600wmtradio.iheart.com | 1 | Neutral |
| Walmart Has Announced Its Black Friday and Cyber Monday Sales | lifehacker.com | 1 | Neutral |
| The Thanksgiving meal deal that's even cheaper than Walmart's | nypost.com | 1 | Neutral |
| Walmart's 'GTA 6' preorder bonus leaked: How to score the surprise and delight bag | mashable.com | 1 | Neutral |
| Walmart GTA 6 Pre-Orders Will Include A 'Surprise' | kotaku.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Monday, November 2, 2026
56 headlines, average tone -4: 16 positive, 22 neutral and 18 negative. The 8 most widely carried stories are listed; the table holds the 40 most widely carried of 56.
- www.fox5dc.com · 10 outletsThanksgiving meal deals compared: Costco, Walmart, Sam's Club, TargetNeutral
- www.fox35orlando.com · 9 outletsWalmart's holiday meal basket offers meal for 10: How much it costs and what's includedNeutral
- toronto.citynews.ca · 5 outletsWalmart Canada launches AI shopping assistant SparkyPositive
- www.stardem.com · 3 outletsEl Paso Matters challenges secrecy over Walmart shooting investigation recordsNegative
- www.fool.com · 3 outletsIs Walmart the Safest Stock to Own if the Tech Sell-Off Gets Worse?Negative
- knoxradio.com · 2 outletsFormer Grand Forks Walmart cashier sues, says he was fired a day after asking to bring service dog to workNegative
- www.investors.com · 2 outletsS&P 500 Plays Defense; Investors Snack On Walmart, Mondelez As Amazon SlamsPositive
- www.zerohedge.com · 2 outletsWalmart Unveils Holiday Family Meal Basket For $3.50 Per Person, A Record LowPositive
Show the table · 40 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Thanksgiving meal deals compared: Costco, Walmart, Sam's Club, Target | www.fox5dc.com | 10 | Neutral |
| Walmart's holiday meal basket offers meal for 10: How much it costs and what's included | www.fox35orlando.com | 9 | Neutral |
| Walmart Canada launches AI shopping assistant Sparky | toronto.citynews.ca | 5 | Positive |
| El Paso Matters challenges secrecy over Walmart shooting investigation records | www.stardem.com | 3 | Negative |
| Is Walmart the Safest Stock to Own if the Tech Sell-Off Gets Worse? | www.fool.com | 3 | Negative |
| Former Grand Forks Walmart cashier sues, says he was fired a day after asking to bring service dog to work | knoxradio.com | 2 | Negative |
| S&P 500 Plays Defense; Investors Snack On Walmart, Mondelez As Amazon Slams | www.investors.com | 2 | Positive |
| Walmart Unveils Holiday Family Meal Basket For $3.50 Per Person, A Record Low | www.zerohedge.com | 2 | Positive |
| Walmart Is Offering More Than 250 Prescription Drugs Free to Eligible Employees. A Retiree on Medicare Could Still Pay for the Same Medications | 247wallst.com | 2 | Positive |
| 1 Stat That Makes Walmart Hard to Ignore This November | www.aol.com | 2 | Neutral |
| Toddler snack sold at Walmart and Target recalled over fatal choking risk | www.aol.com | 1 | Negative |
| Shopper steals more than $1,000 of items from Lewisburg Walmart | www.northcentralpa.com | 1 | Negative |
| Walmart worker gets 25 years for attacking co-worker behind deli counter | attackofthefanboy.com | 1 | Negative |
| El Paso Matters sues to end secrecy over Walmart mass shooting records | kbec.com | 1 | Negative |
| Channel 2 found Walmart shrimp came up short. Now the issue is cited in a class-action lawsuit | www.wsbtv.com | 1 | Negative |
| Walmart accused of skimping on frozen shrimp and selling customers overpriced ice in a new class-action lawsuit | www.dailymail.com | 1 | Negative |
| Walmart on McCain Boulevard in North Little Rock evacuated due to gas leak | Northwest Arkansas Democrat-Gazette | www.nwaonline.com | 1 | Negative |
| Walmart on McCain Boulevard in North Little Rock evacuated due to gas leak | The Arkansas Democrat-Gazette | www.arkansasonline.com | 1 | Negative |
| Walmart's (NASDAQ: WMT) Free Drug Benefit Vanishes At Retirement, Leaving Medicare Enrollees Facing Thousands In Annual Costs | www.foreignpolicyjournal.com | 1 | Negative |
| New Walmart fulfillment center in Georgia to create 1,000 new jobs | www.wsbtv.com | 1 | Positive |
| Carlsbad Mother, Girlfriend Charged in Teen Walmart Theft Case | currentargus.com | 1 | Negative |
| Walmart AMP announces multi-million-dollar expansion project | www.4029tv.com | 1 | Positive |
| Flipkart Employees Allegedly Received Rs 150 Crore Bribes From Sellers; Walmart Starts Investigation - Trak.in | trak.in | 1 | Negative |
| Walmart launches AI shopping assistant in Canada | www.cp24.com | 1 | Positive |
| Walmart rolls out AI chatbot Sparky to Canada | www.bnnbloomberg.ca | 1 | Positive |
| FTC orders Walmart, Delta and others to share how they use personal data to set prices and pay | www.ksl.com | 1 | Negative |
| Walmart plans $6B investment in automation | www.supermarketnews.com | 1 | Positive |
| Walmart commits US$6bn to warehouse automation | www.logisticsmanager.com | 1 | Positive |
| Walmart Neighborhood Market in Oklahoma City reopens after remodel | okcfox.com | 1 | Positive |
| Grocery Wars Update: Walmart and Costco Gaining Ground | www.businessinsider.com | 1 | Positive |
| 'Have robust governance': Flipkart responds to Walmart probe on kickbacks | www.moneycontrol.com | 1 | Negative |
| Walmart Extends Black Friday Sales to 14 Days in November | www.el-balad.com | 1 | Positive |
| Qvc boosts Walmart Goldlemon Rollable Electric Warming Mat to $35 | www.el-balad.com | 1 | Positive |
| South Columbia Walmart reopens following Sunday night shots-fired incident | abc17news.com | 1 | Positive |
| Walmart investigates kickbacks at Flipkart, Binance hack's India impact and more | www.moneycontrol.com | 1 | Negative |
| Amazon is saying bye-bye to Muse while Walmart is rolling out the welcome mat for Meta's shopping agent | www.digitaltrends.com | 1 | Positive |
| Walmart's (NASDAQ: WMT) Defensive Reputation Collides With A Stretched 43x Valuation As Tech Turbulence Deepens | www.foreignpolicyjournal.com | 1 | Negative |
| Baystreet.ca - Why Investors Fled to Eli Lilly, Walmart, and Energy | baystreet.ca | 1 | Neutral |
| Costco vs. Walmart: Which Is Actually Cheaper for Monthly Household Essentials? | www.aol.com | 1 | Neutral |
| Walmart and Operation Homefront Unite to Support Military Families This Holiday Season | www.prnewswire.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Walmart Inc. Common Stock, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.