Tone mix
Week by week 52 weeks
Share of United Parcel Service, Inc. Class B's 3,578 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jun 1, 2026 · tone +25UPS Targets Manufacturers With $50M Mexico Air Freight Investment+70
- Week of Oct 26, 2026 · tone +38UPS Stock Is Down 57% From Its Record. Is It a Buy Before Its Oct. 27 Report?+49
- Week of Jun 22, 2026 · tone +8Essex cocaine traffickers posing as UPS workers jailed+47
- Week of Sep 7, 2026 · tone -44UPS worker of 44 years killed by vehicle at facility 13 days before retirement-46
- Week of Sep 21, 2026 · tone -55Bank of America cuts UPS price target to $108 on lower package volumes-44
- Week of Jun 8, 2026 · tone -5A Dramatic Fed Pivot Just Unlocked a New Era of Growth for UPS+40
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about United Parcel Service, Inc. Class B in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
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| Last 7 sessions | 48 | -9 |
| Last 30 sessions | 154 | -1 |
| Last 90 sessions | 462 | -8 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
6 headlines, average tone -42: 1 positive, 1 neutral and 4 negative. Showing all 6.
- www.networksasia.net · 1 outletUPS introduces proprietary telematics system to its Singapore delivery fleet Networks AsiaPositive
- www.wtvq.com · 1 outletLouisville marks one year since deadly UPS flight crash that killed 15Negative
- www.wkyt.com · 1 outletSouthside Louisville street sign dedicated in honor of 2 victims of UPS plane crashNegative
- www.wlky.com · 1 outletLouisville intersection renamed to honor 2 UPS plane crash victimsNegative
- www.wlky.com · 1 outletBusiness owners discuss impact of UPS crash one year laterNegative
- www.kctv5.com · 1 outletUPS hiring 1,500+ seasonal workers in Lenexa; job fair Nov. 6-7Neutral
Show the table · 6 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| UPS introduces proprietary telematics system to its Singapore delivery fleet Networks Asia | www.networksasia.net | 1 | Positive |
| Louisville marks one year since deadly UPS flight crash that killed 15 | www.wtvq.com | 1 | Negative |
| Southside Louisville street sign dedicated in honor of 2 victims of UPS plane crash | www.wkyt.com | 1 | Negative |
| Louisville intersection renamed to honor 2 UPS plane crash victims | www.wlky.com | 1 | Negative |
| Business owners discuss impact of UPS crash one year later | www.wlky.com | 1 | Negative |
| UPS hiring 1,500+ seasonal workers in Lenexa; job fair Nov. 6-7 | www.kctv5.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Thursday, November 5, 2026
8 headlines, average tone -71: 0 positive, 2 neutral and 6 negative. Showing all 8.
- www.14news.com · 2 outlets1 year later | Remembering the lives lost and lasting impact of Louisville's UPS plane crashNegative
- www.wlky.com · 1 outletLouisville UPS plane crash: One year laterNegative
- www.wlwt.com · 1 outletLouisville remembers victims of UPS cargo plane crash one year laterNegative
- www.wlky.com · 1 outletLouisville community gathers to remember victims of UPS plane crashNegative
- www.wbko.com · 1 outletUPS pilots remembered as families mark anniversary of Flight 2976 crash in LouisvilleNegative
- www.wlwt.com · 1 outletLouisville honors 15 victims of UPS cargo plane crash at crash site one year laterNegative
- www.wbko.com · 1 outletUPS Flight 2976: When 'what if' becomes realityNeutral
- www.wlky.com · 1 outletUPS holds remembrance ceremony for 15 victims killed in plane crashNeutral
Show the table · 8 rows, 4 columns
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| 1 year later | Remembering the lives lost and lasting impact of Louisville's UPS plane crash | www.14news.com | 2 | Negative |
| Louisville UPS plane crash: One year later | www.wlky.com | 1 | Negative |
| Louisville remembers victims of UPS cargo plane crash one year later | www.wlwt.com | 1 | Negative |
| Louisville community gathers to remember victims of UPS plane crash | www.wlky.com | 1 | Negative |
| UPS pilots remembered as families mark anniversary of Flight 2976 crash in Louisville | www.wbko.com | 1 | Negative |
| Louisville honors 15 victims of UPS cargo plane crash at crash site one year later | www.wlwt.com | 1 | Negative |
| UPS Flight 2976: When 'what if' becomes reality | www.wbko.com | 1 | Neutral |
| UPS holds remembrance ceremony for 15 victims killed in plane crash | www.wlky.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, November 4, 2026
6 headlines, average tone -8: 2 positive, 1 neutral and 3 negative. Showing all 6.
- www.fool.com · 3 outletsHere's What a $10,000 Investment in UPS Stock Could Be Worth in 3 YearsPositive
- www.businessinsurance.com · 1 outletUPS logo fails to deliver on copyright protectionNegative
- smallbiztrends.com · 1 outletUPS Unveils Groundbreaking RFID Tech for Enhanced Package TrackingPositive
- www.wlky.com · 1 outlet'UPS Plane Crash: One Year Later' | Streaming on Nov. 4Negative
- 247wallst.com · 1 outletUPS's $5.4 Billion Dividend Bill Exceeded Its Free Cash Flow. Is the Payout at Risk?Negative
- www.wkyt.com · 1 outletNTSB investigation into UPS Flight 2976 continues, final report expected within the next yearNeutral
Show the table · 6 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Here's What a $10,000 Investment in UPS Stock Could Be Worth in 3 Years | www.fool.com | 3 | Positive |
| UPS logo fails to deliver on copyright protection | www.businessinsurance.com | 1 | Negative |
| UPS Unveils Groundbreaking RFID Tech for Enhanced Package Tracking | smallbiztrends.com | 1 | Positive |
| 'UPS Plane Crash: One Year Later' | Streaming on Nov. 4 | www.wlky.com | 1 | Negative |
| UPS's $5.4 Billion Dividend Bill Exceeded Its Free Cash Flow. Is the Payout at Risk? | 247wallst.com | 1 | Negative |
| NTSB investigation into UPS Flight 2976 continues, final report expected within the next year | www.wkyt.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, November 3, 2026
4 headlines, average tone +4: 2 positive, 0 neutral and 2 negative. Showing all 4.
- www.wsbtv.com · 1 outletUPS chief executive says up to $15 billion in potential revenue available from data center logisticsPositive
- www.miragenews.com · 1 outletState Department, UPS Sign Disaster Response PactPositive
- www.wlky.com · 1 outletGrade Lane fully reopening to the public one year after UPS plane crashNegative
- www.law360.com · 1 outletCopyright Board Rejects UPS Logo Registration BidNegative
Show the table · 4 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| UPS chief executive says up to $15 billion in potential revenue available from data center logistics | www.wsbtv.com | 1 | Positive |
| State Department, UPS Sign Disaster Response Pact | www.miragenews.com | 1 | Positive |
| Grade Lane fully reopening to the public one year after UPS plane crash | www.wlky.com | 1 | Negative |
| Copyright Board Rejects UPS Logo Registration Bid | www.law360.com | 1 | Negative |
No matching rows. Clear the filter to see all records.
Headlines on Monday, November 2, 2026
14 headlines, average tone +4: 4 positive, 6 neutral and 4 negative. The 8 most widely carried stories are listed; the table holds all 14.
- www.fool.com · 2 outletsUnited Parcel Service's Earnings Declined in Q3. Is the Dividend Still Safe?Negative
- www.aol.com · 2 outletsCoca-Cola vs. UPS: Which Dividend Stock Could Make You Richer Over the Next 10 Years?Neutral
- www.themarketsdaily.com · 1 outletUnited Parcel Service (NYSE:UPS) Price Target Raised to $125.00Positive
- www.logisticsmgmt.com · 1 outletUPS announces 5.9% average rate increase for 2027, effective December 21Positive
- www.logisticsmgmt.com · 1 outletUPS posts 6.7% revenue growth in Q3, prepares for holiday shipping surgePositive
- www.livemint.com · 1 outletPFRDA launches UPS Jeewan Setu Digital Life Certificate facility: How pensioners can submit form on Protean eGov AppPositive
- www.wlky.com · 1 outletFamily of man killed in UPS plane crash, survivor who carried him share their memoriesNegative
- www.theglobeandmail.com · 1 outletFive years after buying UPS's freight business, TFI is struggling to turn it aroundNegative
Show the table · 14 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| United Parcel Service's Earnings Declined in Q3. Is the Dividend Still Safe? | www.fool.com | 2 | Negative |
| Coca-Cola vs. UPS: Which Dividend Stock Could Make You Richer Over the Next 10 Years? | www.aol.com | 2 | Neutral |
| United Parcel Service (NYSE:UPS) Price Target Raised to $125.00 | www.themarketsdaily.com | 1 | Positive |
| UPS announces 5.9% average rate increase for 2027, effective December 21 | www.logisticsmgmt.com | 1 | Positive |
| UPS posts 6.7% revenue growth in Q3, prepares for holiday shipping surge | www.logisticsmgmt.com | 1 | Positive |
| PFRDA launches UPS Jeewan Setu Digital Life Certificate facility: How pensioners can submit form on Protean eGov App | www.livemint.com | 1 | Positive |
| Family of man killed in UPS plane crash, survivor who carried him share their memories | www.wlky.com | 1 | Negative |
| Five years after buying UPS's freight business, TFI is struggling to turn it around | www.theglobeandmail.com | 1 | Negative |
| 1 year later, Grade A employees who survived UPS plane crash share stories of people they lost | cedarnews.net | 1 | Negative |
| UPS pensioners must submit life certificate by Nov 30: How to do it | www.business-standard.com | 1 | Neutral |
| United Parcel Service, Inc. $UPS Stock Purchased by International Assets Investment Management LLC | www.themarketsdaily.com | 1 | Neutral |
| UPS: 3 Key Takeaways for Long-Term Investors | www.fool.com | 1 | Neutral |
| Unified Pension Scheme: Can you stop UPS contributions during probation, suspension or leave? Pension Ministry explains | www.livemint.com | 1 | Neutral |
| $1,000 in UPS Stock 10 Years Ago: Did the Dividends Offset the Decline? | 247wallst.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about United Parcel Service, Inc. Class B, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.