Tone mix
Week by week 52 weeks
Share of Unilever plc's 1,336 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Sep 14, 2026 · tone -41Unilever loses VAT case-60
- Week of May 11, 2026 · tone -37Unilever $40bn McCormick deal sparks investor exit and shareholder backlash-47
- Week of Jan 5, 2026 · tone -42Unilever (NYSE:UL) Downgraded to Hold Rating by BNP Paribas-43
- Week of Oct 26, 2026 · tone +55Unilever hiking prices as commodity costs soar amid Iran conflict+37
- Week of Feb 2, 2026 · tone +51What to expect from Unilever in 2026+36
- Week of May 4, 2026 · tone +43Unilever plans small, frequent price hikes amid rising costs+33
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Unilever plc in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 28 | +56 |
| Last 30 sessions | 97 | +30 |
| Last 90 sessions | 335 | +20 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
1 headline, average tone +96: 1 positive, 0 neutral and 0 negative. Showing all 1.
- economictimes.indiatimes.com · 2 outletsUnilever to take India playbook to Africa, Vietnam, Pakistan and Bangladesh to drive growthPositive
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| Unilever to take India playbook to Africa, Vietnam, Pakistan and Bangladesh to drive growth | economictimes.indiatimes.com | 2 | Positive |
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Headlines on Thursday, November 5, 2026
4 headlines, average tone +32: 2 positive, 1 neutral and 1 negative. Showing all 4.
- www.newindianexpress.com · 1 outletUnilever to invest euro 35 million in India R&D hubs, focus on AI-led innovationPositive
- wwd.com · 1 outletUnilever Invests 35 Million Euros in Two Indian R&D CentersPositive
- www.esmmagazine.com · 1 outletUnilever To Sell Myanmar Joint Venture StakeNegative
- www.livemint.com · 1 outletUnilever looks to India to deliver what China did for rivals: CEONeutral
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| Unilever to invest euro 35 million in India R&D hubs, focus on AI-led innovation | www.newindianexpress.com | 1 | Positive |
| Unilever Invests 35 Million Euros in Two Indian R&D Centers | wwd.com | 1 | Positive |
| Unilever To Sell Myanmar Joint Venture Stake | www.esmmagazine.com | 1 | Negative |
| Unilever looks to India to deliver what China did for rivals: CEO | www.livemint.com | 1 | Neutral |
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Headlines on Wednesday, November 4, 2026
4 headlines, average tone +50: 2 positive, 2 neutral and 0 negative. Showing all 4.
- www.business-standard.com · 1 outletUnilever to invest 35 mn euro in India R&D hubs, Bio-Futures partnershipPositive
- www.adgully.com · 1 outletUnilever to deepen its research and development capability in IndiaPositive
- www.aol.com · 1 outletUnilever targets $1.12 billion savings in home, personal care pivotNeutral
- www.investegate.co.uk · 1 outletUnilever Investor Event 2026 | Company AnnouncementNeutral
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| Unilever to invest 35 mn euro in India R&D hubs, Bio-Futures partnership | www.business-standard.com | 1 | Positive |
| Unilever to deepen its research and development capability in India | www.adgully.com | 1 | Positive |
| Unilever targets $1.12 billion savings in home, personal care pivot | www.aol.com | 1 | Neutral |
| Unilever Investor Event 2026 | Company Announcement | www.investegate.co.uk | 1 | Neutral |
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Headlines on Monday, November 2, 2026
5 headlines, average tone 0: 1 positive, 3 neutral and 1 negative. Showing all 5.
- www.thedailystar.net · 1 outletUnilever Consumer Care revenue, profit drop in Jul-SeptNegative
- www.standard.co.uk · 1 outletUnilever hiking prices as commodity costs soar amid Iran conflictPositive
- www.themarketsdaily.com · 1 outlet9,214 Unilever PLC $UL Shares Purchased by Pinkerton Wealth LLCNeutral
- www.themarketsdaily.com · 1 outletUnilever's (ULVR) "Hold" Rating Reiterated at Deutsche Bank AktiengesellschaftNeutral
- www.themarketsdaily.com · 1 outletUnilever PLC (NYSE:UL) Stock Has Consensus Price Target of $68.37Neutral
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| Unilever Consumer Care revenue, profit drop in Jul-Sept | www.thedailystar.net | 1 | Negative |
| Unilever hiking prices as commodity costs soar amid Iran conflict | www.standard.co.uk | 1 | Positive |
| 9,214 Unilever PLC $UL Shares Purchased by Pinkerton Wealth LLC | www.themarketsdaily.com | 1 | Neutral |
| Unilever's (ULVR) "Hold" Rating Reiterated at Deutsche Bank Aktiengesellschaft | www.themarketsdaily.com | 1 | Neutral |
| Unilever PLC (NYSE:UL) Stock Has Consensus Price Target of $68.37 | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Friday, October 30, 2026
4 headlines, average tone +64: 3 positive, 1 neutral and 0 negative. Showing all 4.
- www.business-standard.com · 1 outletAmid near-term headwinds, Street is bullish on Hindustan UnileverPositive
- www.pymnts.com · 1 outletPYMNTS | Unilever Cuts Order Processing to 90 Seconds With AI AgentsPositive
- www.bandt.com.au · 1 outletUnilever's 'Rexona Rivals' Named Cartology's Campaign Of The YearPositive
- www.el-balad.com · 1 outletShell, Unilever and GSK set 12 November Ex-dividend DateNeutral
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| Amid near-term headwinds, Street is bullish on Hindustan Unilever | www.business-standard.com | 1 | Positive |
| PYMNTS | Unilever Cuts Order Processing to 90 Seconds With AI Agents | www.pymnts.com | 1 | Positive |
| Unilever's 'Rexona Rivals' Named Cartology's Campaign Of The Year | www.bandt.com.au | 1 | Positive |
| Shell, Unilever and GSK set 12 November Ex-dividend Date | www.el-balad.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Unilever plc, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.