Tone mix
Week by week 52 weeks
Share of Under Armour, Inc.'s 499 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jun 8, 2026 · tone +98Billboard Country Live 2026 Gets a Huge Knockout Moment Courtesy of Under Armour+118
- Week of Sep 21, 2026 · tone +75Under Armour Opens First Montana Store At Gallatin Crossing+91
- Week of Jan 5, 2026 · tone +40UBS Reaffirms Buy on Under Armour (UA), Sees Turnaround Potential+59
- Week of Dec 8, 2025 · tone +25Under Armour (UAA) Stock Trades Up, Here Is Why+57
- Week of Dec 1, 2025 · tone +25Under Armour (UA) Strengthens Core Business Despite Curry Partnership Ending+56
- Week of Jan 19, 2026 · tone -53Under Armour looking into data breach affecting customers' email addresses-46
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Under Armour, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 8 | +25 |
| Last 30 sessions | 29 | +16 |
| Last 90 sessions | 117 | -6 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.prnewswire.com · 1 outletUNDER ARMOUR REPORTS SECOND QUARTER FISCAL 2027 RESULTSNeutral
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| UNDER ARMOUR REPORTS SECOND QUARTER FISCAL 2027 RESULTS | www.prnewswire.com | 1 | Neutral |
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Headlines on Thursday, November 5, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.baltimoresun.com · 2 outletsOlympian Lindsey Vonn honored by Under Armour for 20-year partnershipNeutral
- markets.financialcontent.com · 1 outletFinancialContent - Under Armour earnings: what to look for from UAANeutral
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| Olympian Lindsey Vonn honored by Under Armour for 20-year partnership | www.baltimoresun.com | 2 | Neutral |
| FinancialContent - Under Armour earnings: what to look for from UAA | markets.financialcontent.com | 1 | Neutral |
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Headlines on Wednesday, November 4, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletCulp (NYSE:CULP) versus Under Armour (NYSE:UAA) Head-To-Head SurveyNeutral
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| Culp (NYSE:CULP) versus Under Armour (NYSE:UAA) Head-To-Head Survey | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
1 headline, average tone +99: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.prnewswire.com · 1 outletUnder Armour Selects TACTICALGEAR.COM WHOLESALE as STRATEGIC Tactical Distribution PartnerPositive
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| Under Armour Selects TACTICALGEAR.COM WHOLESALE as STRATEGIC Tactical Distribution Partner | www.prnewswire.com | 1 | Positive |
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Headlines on Friday, October 30, 2026
3 headlines, average tone +33: 1 positive, 2 neutral and 0 negative. Showing all 3.
- www.prnewswire.com · 1 outletUnder Armour Selects TACTICALGEAR.COM WHOLESALE as STRATEGIC Tactical Distribution PartnerPositive
- smartcanucks.ca · 1 outletUnder Armour + UA Outlet Canada Deals: Save An Extra 30% Off Using Promo CodeNeutral
- wwd.com · 1 outletUnder Armour Launches 'Protect This Mind' Mental Health Program for Student-AthletesNeutral
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| Under Armour Selects TACTICALGEAR.COM WHOLESALE as STRATEGIC Tactical Distribution Partner | www.prnewswire.com | 1 | Positive |
| Under Armour + UA Outlet Canada Deals: Save An Extra 30% Off Using Promo Code | smartcanucks.ca | 1 | Neutral |
| Under Armour Launches 'Protect This Mind' Mental Health Program for Student-Athletes | wwd.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Under Armour, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.