Tone mix
Week by week 52 weeks
Share of The Trade Desk, Inc.'s 727 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Oct 26, 2026 · tone +84The Trade Desk Integrates Digital Envoy's NetAcuity Data to Power Audience Targeting Beyond Geography+113
- Week of Aug 3, 2026 · tone -71Stock Market Today, Aug. 6: Trade Desk Plummets After Hours on Weak Q2 Results-64
- Week of Apr 20, 2026 · tone +52The Trade Desk Is Down 40% This Year. Here's Why I'm Not Buying (Yet).+59
- Week of Apr 13, 2026 · tone +38The Trade Desk outlook clouded by second-half growth concerns, says Jefferies+59
- Week of Jun 8, 2026 · tone -65Did The Trade Desk, Inc. Insiders Breach their Fiduciary Duties to Shareholders?-56
- Week of Jun 15, 2026 · tone +40Is The Trade Desk, Inc. (TTD) A Good Stock To Buy Now?+53
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about The Trade Desk, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 8 | +9 |
| Last 30 sessions | 45 | -13 |
| Last 90 sessions | 190 | -21 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
1 headline, average tone -93: 0 positive, 0 neutral and 1 negative. Showing all 1.
- 247wallst.com · 2 outletsAppLovin Soars 30% on Record Quarter and Strong Outlook; Magnite Surges 17%, Trade Desk Falls 2%Negative
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| AppLovin Soars 30% on Record Quarter and Strong Outlook; Magnite Surges 17%, Trade Desk Falls 2% | 247wallst.com | 2 | Negative |
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Headlines on Thursday, November 5, 2026
2 headlines, average tone +46: 1 positive, 1 neutral and 0 negative. Showing all 2.
- www.adweek.com · 1 outletThe Trade Desk and Dstillery Link AI Agents to Reshape Audiences Mid-CampaignPositive
- www.pacbiztimes.com · 1 outletThe Trade Desk co-founder rejoins company | Pacific Coast Business TimesNeutral
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| The Trade Desk and Dstillery Link AI Agents to Reshape Audiences Mid-Campaign | www.adweek.com | 1 | Positive |
| The Trade Desk co-founder rejoins company | Pacific Coast Business Times | www.pacbiztimes.com | 1 | Neutral |
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Headlines on Tuesday, November 3, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.themarketsdaily.com · 1 outletCritical Analysis: Optimum Communications (NYSE:OPTU) vs. Trade Desk (NASDAQ:TTD)Neutral
- www.fool.com · 1 outletPinterest vs. The Trade Desk: Which Media Stock Is a Better Buy for 2027?Neutral
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| Critical Analysis: Optimum Communications (NYSE:OPTU) vs. Trade Desk (NASDAQ:TTD) | www.themarketsdaily.com | 1 | Neutral |
| Pinterest vs. The Trade Desk: Which Media Stock Is a Better Buy for 2027? | www.fool.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.fool.com · 3 outletsReddit vs. The Trade Desk: One's Revenue Growth Overtook the Other's LeadNeutral
- www.aol.com · 2 outletsIs The Trade Desk Stock Too Cheap to Ignore?Neutral
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| Reddit vs. The Trade Desk: One's Revenue Growth Overtook the Other's Lead | www.fool.com | 3 | Neutral |
| Is The Trade Desk Stock Too Cheap to Ignore? | www.aol.com | 2 | Neutral |
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Headlines on Thursday, October 29, 2026
1 headline, average tone +71: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.adweek.com · 1 outletShopMy Taps Ex-Trade Desk Vet Jed Dederick as CRO to Scale Creator CommercePositive
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| ShopMy Taps Ex-Trade Desk Vet Jed Dederick as CRO to Scale Creator Commerce | www.adweek.com | 1 | Positive |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about The Trade Desk, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.