Tone mix
Week by week 50 weeks
Share of The Southern Company's 282 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Mar 30, 2026 · tone -33Southern Company ends in red after six-session rally-57
- Week of Jan 19, 2026 · tone +66Southern Company Ranked No. 1 in Industry on FORTUNE's+56
- Week of Dec 22, 2025 · tone -50Analysts Reduce Respective Price Targets on The Southern Company (SO)-54
- Week of May 25, 2026 · tone -25Morgan Stanley Sees Utilities Lagging as it Lowers Southern Company (SO) Target-43
- Week of Mar 2, 2026 · tone +66Southern (NYSE:SO) Raised to Outperform at Evercore+39
- Week of Oct 12, 2026 · tone +21Southern Company's experienced storm response teams, advanced storm intelligence technologies drive power restoration following Hurricane Isaias+37
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about The Southern Company in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 6 | +17 |
| Last 30 sessions | 28 | -7 |
| Last 90 sessions | 82 | +4 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.tickerreport.com · 2 outletsSouthern (NYSE:SO) Issues FY 2028 Earnings GuidanceNeutral
- www.themarketsdaily.com · 1 outletSouthern (NYSE:SO) Announces FY 2026 Earnings GuidanceNeutral
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| Southern (NYSE:SO) Issues FY 2028 Earnings Guidance | www.tickerreport.com | 2 | Neutral |
| Southern (NYSE:SO) Announces FY 2026 Earnings Guidance | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Thursday, November 5, 2026
3 headlines, average tone +33: 1 positive, 2 neutral and 0 negative. Showing all 3.
- www.finanznachrichten.de · 2 outletsSouthern Company reports third-quarter 2026 earningsNeutral
- 247wallst.com · 1 outletSouthern Company Q3 2026 Earnings Beat: Data Centers Fuel Georgia Power's 22% Profit JumpPositive
- www.themarketsdaily.com · 1 outletCritical Survey: Hydro One (OTCMKTS:HRNNF) vs. Southern (NYSE:SO)Neutral
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| Southern Company reports third-quarter 2026 earnings | www.finanznachrichten.de | 2 | Neutral |
| Southern Company Q3 2026 Earnings Beat: Data Centers Fuel Georgia Power's 22% Profit Jump | 247wallst.com | 1 | Positive |
| Critical Survey: Hydro One (OTCMKTS:HRNNF) vs. Southern (NYSE:SO) | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.prnewswire.com · 2 outletsSouthern Company aligns leadership, operations to serve growth, develop talent and prepare for the futureNeutral
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| Southern Company aligns leadership, operations to serve growth, develop talent and prepare for the future | www.prnewswire.com | 2 | Neutral |
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Headlines on Monday, October 26, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.tickerreport.com · 1 outletNBT Bank N.A. Makes New $1.51 Million Investment in Southern Company (The) $SONeutral
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| NBT Bank N.A. Makes New $1.51 Million Investment in Southern Company (The) $SO | www.tickerreport.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.aol.com · 1 outletSouthern Company's Dividend Looks Safe. Its Massive Spending Plan Is the Real TestNeutral
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| Southern Company's Dividend Looks Safe. Its Massive Spending Plan Is the Real Test | www.aol.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about The Southern Company, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.