Tone mix
Week by week 52 weeks
Nov 3, 2025Oct 26, 2026
Share of Starbucks Corp's 5,570 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jun 29, 2026 · tone +29Starbucks just added new items to its Canadian menu for the summer+63
- Week of Jul 6, 2026 · tone +29Coffee with a view: Tourists flock to Starbucks overlooking North Korea+58
- Week of May 18, 2026 · tone -61Starbucks to lay off 300 US corporate workers, close regional offices-58
- Week of Oct 12, 2026 · tone +38Starbucks explores potential takeover of Chipotle, FT reports+52
- Week of Jun 1, 2026 · tone +34Starbucks confirms Unicorn Frappuccino return this summer+48
- Week of Jan 26, 2026 · tone +29Holidays and a viral bear cup drive strong quarterly sales at Starbucks+45
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Session tone8-session averageHeadlines
Each point is the average score of the headlines about Starbucks Corp in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Last 7 sessions | 144 | +14 |
| Last 30 sessions | 751 | -15 |
| Last 90 sessions | 1,715 | -8 |
No matching rows. Clear the filter to see all records.
Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
31 headlines, average tone +3: 3 positive, 27 neutral and 1 negative. The 8 most widely carried stories are listed; the table holds all 31.
- g105.iheart.com · 408 outletsStarbucks 2026 Holiday Cups Are Here, Including The First-Ever Holiday Pup CupNeutral
- www.kiro7.com · 8 outletsStarbucks debuts new holiday cups and limited-edition pup designsNeutral
- www.nbcconnecticut.com · 6 outletsStarbucks holiday cups are here: See the festive designsNeutral
- edmontonsun.com · 5 outletsStarbucks launches new holiday drinks, reintroduces Bearista cupsPositive
- www.plymouthherald.co.uk · 4 outletsStarbucks fans say 'I want it all' as Christmas menu and merchandise launchNeutral
- www.simcoe.com · 3 outletsStarbucks holiday menu 2026: New food, drinks, Bearista cupNeutral
- www.daytondailynews.com · 2 outletsStarbucks announces new holiday season beverages, many classics returnPositive
- nypost.com · 1 outletStarbucks accused of 'surveillance pricing' in NYCNegative
Show the table · 31 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Starbucks 2026 Holiday Cups Are Here, Including The First-Ever Holiday Pup Cup | g105.iheart.com | 408 | Neutral |
| Starbucks debuts new holiday cups and limited-edition pup designs | www.kiro7.com | 8 | Neutral |
| Starbucks holiday cups are here: See the festive designs | www.nbcconnecticut.com | 6 | Neutral |
| Starbucks launches new holiday drinks, reintroduces Bearista cups | edmontonsun.com | 5 | Positive |
| Starbucks fans say 'I want it all' as Christmas menu and merchandise launch | www.plymouthherald.co.uk | 4 | Neutral |
| Starbucks holiday menu 2026: New food, drinks, Bearista cup | www.simcoe.com | 3 | Neutral |
| Starbucks announces new holiday season beverages, many classics return | www.daytondailynews.com | 2 | Positive |
| Starbucks accused of 'surveillance pricing' in NYC | nypost.com | 1 | Negative |
| Starbucks Holiday Menu arrives at WKU, and now the Meal Plan pays | wkuherald.com | 1 | Positive |
| Starbucks Introduces First-Ever Holiday Pup Cup for Dogs as Part of 2026 Festive Collection | www.hantsjournal.ca | 1 | Neutral |
| Pitch update: Coca-Cola, Starbucks, McDonald's, and more | www.campaignindia.in | 1 | Neutral |
| Starbucks Gets Artist Geoff McFetridge To Bring Cups To Life In Christmas Campaign | www.bandt.com.au | 1 | Neutral |
| Starbucks 2026 Holiday Cups Are Here, Including The First-Ever Holiday Pup Cup | Elvis Duran and the Morning Show | elvisduran.iheart.com | 1 | Neutral |
| Starbucks 2026 Holiday Cups Are Here, Including The First-Ever Holiday Pup Cup | Newstalk 1400, 104.5, and 105.9 WJMX | newstalk1400online.iheart.com | 1 | Neutral |
| Starbucks 2026 Holiday Cups Are Here, Including The First-Ever Holiday Pup Cup | Sunny 102.3 FM | sunny102fm.iheart.com | 1 | Neutral |
| Starbucks 2026 Holiday Cups Are Here, Including The First-Ever Holiday Pup Cup | Newsradio WOOD 1300 and 106.9 FM | woodradio.iheart.com | 1 | Neutral |
| When is Starbucks Red Cup Day in Seattle? | www.fox13seattle.com | 1 | Neutral |
| Starbucks releases its first-ever holiday-themed pup cup design | www.aol.com | 1 | Neutral |
| Starbucks 2026 Holiday Cups Are Here, Including The First-Ever Holiday Pup Cup | NewsTalk WMEQ | wmeq.iheart.com | 1 | Neutral |
| Starbucks 2026 Holiday Cups Are Here, Including The First-Ever Holiday Pup Cup | NewsRadio 1370 AM & 92.9 FM WSPD | wspd.iheart.com | 1 | Neutral |
| Starbucks 2026 Holiday Cups Are Here, Including The First-Ever Holiday Pup Cup | WJBO Newsradio 1150 AM & 98.7 FM | wjbo.iheart.com | 1 | Neutral |
| Starbucks debuts holiday cups for 2026: See the designs | www.spokesman.com | 1 | Neutral |
| Starbucks 2026 Holiday Cups Are Here, Including The First-Ever Holiday Pup Cup | NewsRadio WKCY | newsradiowkcy.iheart.com | 1 | Neutral |
| Starbucks 2026 Holiday Cups Are Here, Including The First-Ever Holiday Pup Cup | Talk Radio 105.9 | knrs.iheart.com | 1 | Neutral |
| Starbucks 2026 Holiday Cups Are Here, Including The First-Ever Holiday Pup Cup | Magic 107.7 | magic107.iheart.com | 1 | Neutral |
| Man denies charity box burglary at Starbucks in Newark Market Place | www.newarkadvertiser.co.uk | 1 | Neutral |
| Starbucks unveils seasonal holiday menu with new treats | www.kiro7.com | 1 | Neutral |
| Starbucks' Holiday Cups Have Arrived: See the 2026 Designs | www.today.com | 1 | Neutral |
| Starbucks' holiday menu returns Nov. 5 | www.nrn.com | 1 | Neutral |
| Starbucks reveals 2026 holiday cups: How to get new designs and the first-ever holiday pup cup | mashable.com | 1 | Neutral |
| Starbucks Red Cup Day 2026 in US, UK and Canada: How to get a free limited-edition cup on November 17; here's what customers need to buy | economictimes.indiatimes.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Thursday, November 5, 2026
14 headlines, average tone +3: 2 positive, 10 neutral and 2 negative. The 8 most widely carried stories are listed; the table holds all 14.
- www.aol.com · 2 outletsDunkin', Starbucks debut 2026 holiday menus with new and old favoritesNeutral
- www.parisstaronline.com · 2 outletsEverything coming to Starbucks Canada's holiday menu inthis 2026Neutral
- 247wallst.com · 1 outletStarbucks Reaches a Fresh 52-Week High at $109.70Positive
- www.cornellsun.com · 1 outletStudent Assembly Responds to Faculty Senate with Five-Week Drop Deadline Compromise, Advances Starbucks Removal ProposalNegative
- www.mirror.co.uk · 1 outletStarbucks launches new Christmas menu and merchandise including 'never-before-seen' productPositive
- www.cornellsun.com · 1 outletVINK | Get Starbucks Actually Off CampusNegative
- mashable.com · 1 outletStarbucks holiday merch drop 2026: How to buy Bearista tumblers, Owala bottles, and moreNeutral
- economictimes.indiatimes.com · 1 outletWhen does the Starbucks holiday menu launch and what it offers? All about the Christmas specials and Red Cup DayNeutral
Show the table · 14 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Dunkin', Starbucks debut 2026 holiday menus with new and old favorites | www.aol.com | 2 | Neutral |
| Everything coming to Starbucks Canada's holiday menu inthis 2026 | www.parisstaronline.com | 2 | Neutral |
| Starbucks Reaches a Fresh 52-Week High at $109.70 | 247wallst.com | 1 | Positive |
| Student Assembly Responds to Faculty Senate with Five-Week Drop Deadline Compromise, Advances Starbucks Removal Proposal | www.cornellsun.com | 1 | Negative |
| Starbucks launches new Christmas menu and merchandise including 'never-before-seen' product | www.mirror.co.uk | 1 | Positive |
| VINK | Get Starbucks Actually Off Campus | www.cornellsun.com | 1 | Negative |
| Starbucks holiday merch drop 2026: How to buy Bearista tumblers, Owala bottles, and more | mashable.com | 1 | Neutral |
| When does the Starbucks holiday menu launch and what it offers? All about the Christmas specials and Red Cup Day | economictimes.indiatimes.com | 1 | Neutral |
| "This Company Does Not Care About Vegans": Starbucks Axes Impossible Sandwich for Short Rib Grilled Cheese | vegnews.com | 1 | Neutral |
| Starbucks Christmas 2026 Collection Arrives November 5 With Gifts From $12.95 | www.rustourismnews.com | 1 | Neutral |
| Starbucks' holiday menu returns Nov. 5 | www.nrn.com | 1 | Neutral |
| Starbucks' Holiday Drinks Are Back. Here's What You Can Order Vegan. | vegnews.com | 1 | Neutral |
| Starbucks holiday drink menu drops tomorrow across Canada | Daily Hive | dailyhive.com | 1 | Neutral |
| Starbucks debuts holiday cups for 2026: See the designs | www.aol.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, November 4, 2026
12 headlines, average tone -13: 2 positive, 6 neutral and 4 negative. The 8 most widely carried stories are listed; the table holds all 12.
- wbsm.com · 2 outletsMass. Starbucks Customer Calls Cops Over Missing ChangeNegative
- bcheights.com · 1 outletStarbucks Finds Violations in BC Dining According to UGBCNegative
- www.hospitalityireland.com · 1 outletStarbucks Sees Annual Profit Above EstimatesPositive
- www.itechpost.com · 1 outletStarbucks Is Bringing Customer Recognition AI to Drive-Thrus With Smarter Digital MenusPositive
- www.cornellsun.com · 1 outletStudent Assembly Responds to Faulty Senate with Five-Week Drop Deadline Compromise, Advances Starbucks Removal ProposalNegative
- portlandtribune.com · 1 outletMultnomah County health inspections: Grits 'N Gravy, Starbucks, Jack in the BoxNegative
- www.el-balad.com · 1 outletStarbucks returns Bearista Glass Cold Cup for Red Cup Day 2026Neutral
- www.tickerreport.com · 1 outletStarbucks Corporation $SBUX Stock: Vise Technologies Inc. Raises HoldingsNeutral
Show the table · 12 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Mass. Starbucks Customer Calls Cops Over Missing Change | wbsm.com | 2 | Negative |
| Starbucks Finds Violations in BC Dining According to UGBC | bcheights.com | 1 | Negative |
| Starbucks Sees Annual Profit Above Estimates | www.hospitalityireland.com | 1 | Positive |
| Starbucks Is Bringing Customer Recognition AI to Drive-Thrus With Smarter Digital Menus | www.itechpost.com | 1 | Positive |
| Student Assembly Responds to Faulty Senate with Five-Week Drop Deadline Compromise, Advances Starbucks Removal Proposal | www.cornellsun.com | 1 | Negative |
| Multnomah County health inspections: Grits 'N Gravy, Starbucks, Jack in the Box | portlandtribune.com | 1 | Negative |
| Starbucks returns Bearista Glass Cold Cup for Red Cup Day 2026 | www.el-balad.com | 1 | Neutral |
| Starbucks Corporation $SBUX Stock: Vise Technologies Inc. Raises Holdings | www.tickerreport.com | 1 | Neutral |
| Starbucks Corporation $SBUX Stock Acquired by Vise Technologies Inc. | www.dailypolitical.com | 1 | Neutral |
| Starbucks adapting to GLP-1 era with protein drinks, new snacks, CEO says | www.chronline.com | 1 | Neutral |
| Holiday Menu At Starbucks | www.1055thedove.com | 1 | Neutral |
| Starbucks Red Cup Day 2026: What You Need to Know | www.tasteofhome.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, November 3, 2026
10 headlines, average tone -11: 3 positive, 3 neutral and 4 negative. The 8 most widely carried stories are listed; the table holds all 10.
- wkfr.com · 2 outletsMichigan's Biggby Coffee Beats Starbucks in 2026 RankingNegative
- www.wiltshiretimes.co.uk · 1 outletPlan for Devizes Tesco and Starbucks retail park unveiledPositive
- www.gazetteandherald.co.uk · 1 outletPlan for Devizes Tesco and Starbucks retail park unveiled | The Wiltshire Gazette and HeraldPositive
- www.theargus.co.uk · 1 outletStarbucks closes Brighton branch in Jubilee StreetNegative
- 247wallst.com · 1 outletEmployers Pepsi, Starbucks and Cigna Are Dropping GLP-1 Coverage. At 65, Medicare May Cover Zepbound for Sleep Apnea or Wegovy for Heart Risk, With Part D Spending Capped at $2,400 in 2027Negative
- gizmodo.com · 1 outletNo More Starbucks Runs, Breville Drops the Barista Express Espresso Machine Back to a Record Low in a Hidden Early Black Friday DealNegative
- www.cnet.com · 1 outletStarbucks Drive-Thru AI Could Know What You Want Before You DoPositive
- www.campaignindia.in · 1 outletStarbucks India appoints TBWA\Lintas as its creative agency of recordNeutral
Show the table · 10 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Michigan's Biggby Coffee Beats Starbucks in 2026 Ranking | wkfr.com | 2 | Negative |
| Plan for Devizes Tesco and Starbucks retail park unveiled | www.wiltshiretimes.co.uk | 1 | Positive |
| Plan for Devizes Tesco and Starbucks retail park unveiled | The Wiltshire Gazette and Herald | www.gazetteandherald.co.uk | 1 | Positive |
| Starbucks closes Brighton branch in Jubilee Street | www.theargus.co.uk | 1 | Negative |
| Employers Pepsi, Starbucks and Cigna Are Dropping GLP-1 Coverage. At 65, Medicare May Cover Zepbound for Sleep Apnea or Wegovy for Heart Risk, With Part D Spending Capped at $2,400 in 2027 | 247wallst.com | 1 | Negative |
| No More Starbucks Runs, Breville Drops the Barista Express Espresso Machine Back to a Record Low in a Hidden Early Black Friday Deal | gizmodo.com | 1 | Negative |
| Starbucks Drive-Thru AI Could Know What You Want Before You Do | www.cnet.com | 1 | Positive |
| Starbucks India appoints TBWA\Lintas as its creative agency of record | www.campaignindia.in | 1 | Neutral |
| Starbucks adapting to GLP-1 era with protein drinks, new snacks, CEO says | www.spokesman.com | 1 | Neutral |
| CEO: Starbucks adapting to GLP-1 era with protein drinks, snacks | www.columbian.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Monday, November 2, 2026
32 headlines, average tone +39: 17 positive, 13 neutral and 2 negative. The 8 most widely carried stories are listed; the table holds all 32.
- www.in-cumbria.com · 2 outletsCarlisle Starbucks drive-through now open 24 hours a dayPositive
- www.fastcasual.com · 1 outletStarbucks closes fiscal 2026 with 7.9% North America comp gainPositive
- www.djc.com · 1 outletSeattle DJC.com local business news and data - Business - Strong U.S. demand lifts StarbucksPositive
- www.proactiveinvestors.com · 1 outletStarbucks recovery gains momentum as sales growth and margins improve, brokers sayPositive
- www.esmmagazine.com · 1 outletStarbucks Signals Confidence With $1bn Buyback PlanPositive
- metro.co.uk · 1 outletStarbucks confirms iconic American Christmas drink is finally coming to the UKPositive
- highlandstoday.com · 1 outletStarbucks Beats Q4 Earnings Estimates Despite Revenue Miss as CEO Says Turnaround Is WorkingPositive
- econotimes.com · 1 outletJim Cramer Favors Amazon, Starbucks and FedEx as Intel Shares Fall 28%Positive
Show the table · 32 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Carlisle Starbucks drive-through now open 24 hours a day | www.in-cumbria.com | 2 | Positive |
| Starbucks closes fiscal 2026 with 7.9% North America comp gain | www.fastcasual.com | 1 | Positive |
| Seattle DJC.com local business news and data - Business - Strong U.S. demand lifts Starbucks | www.djc.com | 1 | Positive |
| Starbucks recovery gains momentum as sales growth and margins improve, brokers say | www.proactiveinvestors.com | 1 | Positive |
| Starbucks Signals Confidence With $1bn Buyback Plan | www.esmmagazine.com | 1 | Positive |
| Starbucks confirms iconic American Christmas drink is finally coming to the UK | metro.co.uk | 1 | Positive |
| Starbucks Beats Q4 Earnings Estimates Despite Revenue Miss as CEO Says Turnaround Is Working | highlandstoday.com | 1 | Positive |
| Jim Cramer Favors Amazon, Starbucks and FedEx as Intel Shares Fall 28% | econotimes.com | 1 | Positive |
| Starbucks Apparently Wants to Make That 'Minority Report' Shopping Scene a Reality | gizmodo.com | 1 | Positive |
| Starbucks US sales buoy quarterly performance as global revenue misses forecasts | kenya-today.com | 1 | Positive |
| 4 operations moves behind Starbucks' 2027 growth plan | www.fastcasual.com | 1 | Negative |
| Starbucks Settles NoHo Spilled Coffee Burn Suit | kfiam640.iheart.com | 1 | Positive |
| Starbucks wants to use AI to show you a 'personalized digital menu' at the drive-thru | www.theverge.com | 1 | Positive |
| Starbucks Pompompurin collab marks 30th anniversary | www.straitstimes.com | 1 | Positive |
| Starbucks CEO Brian Niccol Says Multi-Brand Future Is Possible | econotimes.com | 1 | Positive |
| Facial Recognition Could Be Coming to a Starbucks Near You | www.pcmag.com | 1 | Negative |
| LAX Starbucks pricing among steepest airport markups in US | nypost.com | 1 | Positive |
| Starbucks India appoints TBWA\Lintas as its Creative Agency of Record | www.adgully.com | 1 | Positive |
| North Staffordshire town tried to stop McDonald's and Costa - now Starbucks too | www.stokesentinel.co.uk | 1 | Positive |
| NetNewsLedger - Starbucks explores AI recognition and personalized drive-thru menus | www.netnewsledger.com | 1 | Neutral |
| Costa, Starbucks and McDonald's among latest hygiene ratings | www.basingstokegazette.co.uk | 1 | Neutral |
| What Starbucks (SBUX) Said on Its Q4 Earnings Call | www.dailypolitical.com | 1 | Neutral |
| Starbucks Is Dropping Mystery Bearista Cold Cups In November | www.goodhousekeeping.com | 1 | Neutral |
| Starbucks Corporation $SBUX Stock Bought by ProShare Advisors LLC | www.themarketsdaily.com | 1 | Neutral |
| Starbucks: 3 Key Takeaways for Long-Term Investors | www.fool.com | 1 | Neutral |
| Starbucks' 2026 Holiday Merchandise Arrives at Walt Disney World Locations | www.laughingplace.com | 1 | Neutral |
| Starbucks Just Dropped New Halloween Merch | www.goodhousekeeping.com | 1 | Neutral |
| Starbucks explores AI tools to help baristas as it pushes for growth | americanbazaaronline.com | 1 | Neutral |
| Starbucks Settles with NoHo Customer | mynewsla.com | 1 | Neutral |
| Starbucks CEO: "I would never say never to a multi-brand future" | seekingalpha.com | 1 | Neutral |
| The Difference Between Dunkin' And Starbucks' Pumpkin Spice Latte | www.thedailymeal.com | 1 | Neutral |
| Halloween deals & treats from Starbucks, Chili's, Krispy Kreme & more | www.sun-sentinel.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Starbucks Corp, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.