Tone mix
Week by week 52 weeks
Share of Sonic Automotive, Inc.'s 103 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Sep 14, 2026 · tone -100Sonic Automotive retreats 9% amid auto retail sector pressure (SAH:NYSE)-107
- Week of Apr 6, 2026 · tone +100Sonic Automotive's (SAH) Buy Rating Reiterated at Needham & Company LLC+106
- Week of Feb 2, 2026 · tone +98Sonic Automotive, Inc. (NYSE:SAH) Receives $79.63 Consensus Target Price from Analysts+99
- Week of Feb 23, 2026 · tone -100Barclays Trimmed Target Prce on Sonic Automotive (SAH) to $67, on Soft 2026 Vehicle Demand Forecast-93
- Week of May 19, 2025 · tone +100Sonic Automotive Announces First Motorcycle Sale at the New Sturgis Harley-Davidson Dealership in Historic Downtown Sturgis, South Dakota+89
- Week of Sep 15, 2025 · tone 0Expert Outlook: Sonic Automotive Through The Eyes Of 7 Analysts - Sonic Automotive (NYSE:SAH)-83
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Sonic Automotive, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 5 | 0 |
| Last 30 sessions | 14 | +6 |
| Last 90 sessions | 35 | +11 |
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Every headline in the period counts equally.
Headlines on Thursday, November 5, 2026
1 headline, average tone -100: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletSonic Automotive (NYSE:SAH) Stock Gets Price Target Cut from BarclaysNegative
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| Sonic Automotive (NYSE:SAH) Stock Gets Price Target Cut from Barclays | www.themarketsdaily.com | 1 | Negative |
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Headlines on Tuesday, November 3, 2026
1 headline, average tone +100: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletSonic Automotive Sees EchoPark Growth, Luxury Demand Fueling ExpansionPositive
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| Sonic Automotive Sees EchoPark Growth, Luxury Demand Fueling Expansion | www.themarketsdaily.com | 1 | Positive |
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Headlines on Monday, November 2, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletSonic Automotive Q3 Earnings Call HighlightsNeutral
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| Sonic Automotive Q3 Earnings Call Highlights | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Friday, October 30, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- seekingalpha.com · 1 outletSonic Automotive expects EchoPark Q4 adjusted EBITDA of $2M-$4M while kicking off $5M-$7M brand spend (NYSE:SAH)Neutral
- www.fool.com · 1 outletSonic Automotive (SAH) Q3 2026 Earnings Call TranscriptNeutral
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| Sonic Automotive expects EchoPark Q4 adjusted EBITDA of $2M-$4M while kicking off $5M-$7M brand spend (NYSE:SAH) | seekingalpha.com | 1 | Neutral |
| Sonic Automotive (SAH) Q3 2026 Earnings Call Transcript | www.fool.com | 1 | Neutral |
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Headlines on Monday, October 19, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 2 outletsSonic Automotive (NYSE: SAH) 10% owner buys shares and keeps stakeNeutral
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| Sonic Automotive (NYSE: SAH) 10% owner buys shares and keeps stake | www.themarketsdaily.com | 2 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Sonic Automotive, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.