Tone mix
Week by week 52 weeks
Share of Roku, Inc. Class A Common Stock's 1,630 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jun 22, 2026 · tone -10Down 17%, Is Netflix a Buy After Walking Away From Warner Bros. and Roku?-44
- Week of Sep 7, 2026 · tone -41US DOJ widens probe into Fox's Roku deal, Semafor reports-41
- Week of Jul 20, 2026 · tone -11Netflix's Post-Earnings Sell-Off Just Revealed Why It Was Bidding to Acquire Warner Bros. and Roku-41
- Week of Jul 13, 2026 · tone -7The New Roku Update Is Terrible And Everyone Hates It-40
- Week of Oct 19, 2026 · tone +40Fox upgraded to Buy at Bank of America as Roku deal boosts growth outlook+38
- Week of May 4, 2026 · tone +2Lawsuit accuses Roku, TCL of 'bricking' TVs with defective software updates-37
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Roku, Inc. Class A Common Stock in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
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| Last 7 sessions | 44 | +47 |
| Last 30 sessions | 117 | +23 |
| Last 90 sessions | 433 | +8 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
3 headlines, average tone 0: 0 positive, 3 neutral and 0 negative. Showing all 3.
- www.aceshowbiz.com · 1 outletLisa Dahl: Blessed By Grace Documentary Sets November 12 Streaming Release on Tubi and RokuNeutral
- www.pocket-lint.com · 1 outletYour Roku has an expiration dateNeutral
- gizmodo.com · 1 outletHow to Get a Roku TV and Smart Mini Projector in One for Less, Thanks to Amazon's Early Black Friday Deal on the Aurzen E1RNeutral
Show the table · 3 rows, 4 columns
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| Lisa Dahl: Blessed By Grace Documentary Sets November 12 Streaming Release on Tubi and Roku | www.aceshowbiz.com | 1 | Neutral |
| Your Roku has an expiration date | www.pocket-lint.com | 1 | Neutral |
| How to Get a Roku TV and Smart Mini Projector in One for Less, Thanks to Amazon's Early Black Friday Deal on the Aurzen E1R | gizmodo.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Thursday, November 5, 2026
5 headlines, average tone +50: 3 positive, 2 neutral and 0 negative. Showing all 5.
- www.tvtechnology.com · 1 outletRoku Introduces Roku Outcomes to Optimize Ad DeliveryPositive
- kotaku.com · 1 outletRoku Goes All-In Against Amazon Fire TV Stick for Early Black Friday, Slashing Streaming Stick HD With Voice Remote by 40%Positive
- tvnewscheck.com · 1 outletRoku Launches Outcomes Suite For Performance TV AdsPositive
- www.bgr.com · 1 outletWhich Roku Streaming Device Is Best For Frequent Travelers?Neutral
- www.advanced-television.com · 1 outletRoku Introduces Roku Outcomes | Advanced TelevisionNeutral
Show the table · 5 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Roku Introduces Roku Outcomes to Optimize Ad Delivery | www.tvtechnology.com | 1 | Positive |
| Roku Goes All-In Against Amazon Fire TV Stick for Early Black Friday, Slashing Streaming Stick HD With Voice Remote by 40% | kotaku.com | 1 | Positive |
| Roku Launches Outcomes Suite For Performance TV Ads | tvnewscheck.com | 1 | Positive |
| Which Roku Streaming Device Is Best For Frequent Travelers? | www.bgr.com | 1 | Neutral |
| Roku Introduces Roku Outcomes | Advanced Television | www.advanced-television.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, November 4, 2026
11 headlines, average tone +2: 3 positive, 4 neutral and 4 negative. The 8 most widely carried stories are listed; the table holds all 11.
- www.proactiveinvestors.com · 1 outletRoku quarterly profit jumps to $183 million as revenue growsPositive
- tvnewscheck.com · 1 outletRoku Sees Soaring Sales, Net Income Of $183M, As It Blasts Past Analyst ExpectationsPositive
- www.pocket-lint.com · 1 outletRoku is removing one of its best features soonNegative
- www.editorandpublisher.com · 1 outletFox-Roku deal poised to clear Justice Department scrutiny under consent decreePositive
- www.bgr.com · 1 outletThe Reason Why Your Roku TV Might Turn On By ItselfNegative
- www.zdnet.com · 1 outletRoku is taking away a fan-favorite screensaver - but you have alternativesNegative
- www.howtogeek.com · 1 outletThis is the only true ad-free alternative to Fire TV, Roku, and Google TVNegative
- www.dailypolitical.com · 1 outletRoku (NASDAQ:ROKU) CAO Sells 552 Shares of Company StockNeutral
Show the table · 11 rows, 4 columns
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| Roku quarterly profit jumps to $183 million as revenue grows | www.proactiveinvestors.com | 1 | Positive |
| Roku Sees Soaring Sales, Net Income Of $183M, As It Blasts Past Analyst Expectations | tvnewscheck.com | 1 | Positive |
| Roku is removing one of its best features soon | www.pocket-lint.com | 1 | Negative |
| Fox-Roku deal poised to clear Justice Department scrutiny under consent decree | www.editorandpublisher.com | 1 | Positive |
| The Reason Why Your Roku TV Might Turn On By Itself | www.bgr.com | 1 | Negative |
| Roku is taking away a fan-favorite screensaver - but you have alternatives | www.zdnet.com | 1 | Negative |
| This is the only true ad-free alternative to Fire TV, Roku, and Google TV | www.howtogeek.com | 1 | Negative |
| Roku (NASDAQ:ROKU) CAO Sells 552 Shares of Company Stock | www.dailypolitical.com | 1 | Neutral |
| How to watch ABC13 Houston news on our mobile app, Roku, AppleTV, SamsungTV, and more | abc13.com | 1 | Neutral |
| Forget Amazon Fire TV Stick, Roku Just Slashed 40% Off Its Streaming Stick HD With Voice Remote | gizmodo.com | 1 | Neutral |
| Who Needs a Smart TV When Aurzen's Roku TV D1R Smart Projector Is This Cheap on Amazon? | kotaku.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, November 3, 2026
18 headlines, average tone +94: 17 positive, 1 neutral and 0 negative. The 8 most widely carried stories are listed; the table holds all 18.
- y94.com · 13 outletsVersant's MS NOW brings streaming membership to Roku, Apple TV and Fire TVPositive
- deadline.com · 2 outletsAs Roku's Merger With Fox Clears More Hurdles, Streaming Provider Delivers Strong Q3 ResultsPositive
- www.hollywoodreporter.com · 1 outletRoku Posts $183M Net Income Blasting Past Analyst ExpectationsPositive
- variety.com · 1 outletRoku Q3 2026 Earnings: Sales Soar 24%, Net Profit Booms 7-FoldPositive
- www.fool.com · 1 outletRoku's Ads Drive a 7-Fold Jump in Profit: Rapid Earnings ReactionPositive
- www.thewrap.com · 1 outletRoku Q3 Profit, Revenue Soars on Ad, Subscription GrowthPositive
- markets.financialcontent.com · 1 outletFinancialContent - Roku (NASDAQ:ROKU) reports strong Q3 2026Positive
- www.advanced-television.com · 1 outletRoku Q3 revenue up 24% ahead of Fox deal | Advanced TelevisionPositive
Show the table · 18 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Versant's MS NOW brings streaming membership to Roku, Apple TV and Fire TV | y94.com | 13 | Positive |
| As Roku's Merger With Fox Clears More Hurdles, Streaming Provider Delivers Strong Q3 Results | deadline.com | 2 | Positive |
| Roku Posts $183M Net Income Blasting Past Analyst Expectations | www.hollywoodreporter.com | 1 | Positive |
| Roku Q3 2026 Earnings: Sales Soar 24%, Net Profit Booms 7-Fold | variety.com | 1 | Positive |
| Roku's Ads Drive a 7-Fold Jump in Profit: Rapid Earnings Reaction | www.fool.com | 1 | Positive |
| Roku Q3 Profit, Revenue Soars on Ad, Subscription Growth | www.thewrap.com | 1 | Positive |
| FinancialContent - Roku (NASDAQ:ROKU) reports strong Q3 2026 | markets.financialcontent.com | 1 | Positive |
| Roku Q3 revenue up 24% ahead of Fox deal | Advanced Television | www.advanced-television.com | 1 | Positive |
| Versant's MS NOW brings streaming membership to Roku, Apple TV and Fire TV | WIN 98.5 Your Country | WNWN-FM | wincountry.com | 1 | Positive |
| MS NOW Brings Live Channel to Roku, Apple TV Ahead of Midterms | www.thewrap.com | 1 | Positive |
| Versant's MS NOW brings streaming membership to Roku, Apple TV and Fire TV | B97.5 | Your Life. Your Music. | b975.com | 1 | Positive |
| Versant's MS NOW brings streaming membership to Roku, Apple TV and Fire TV | WABX 107.5 | wabx.net | 1 | Positive |
| Versant's MS NOW brings streaming membership to Roku, Apple TV and Fire TV | HOT 96 | The Tri State's #1 Hit Music Station | hot96.com | 1 | Positive |
| Roku/Fox deal spread narrows after Fox says it received all foreign regulator approvals (ROKU:NASDAQ) | seekingalpha.com | 1 | Positive |
| Versant's MS NOW brings streaming membership to Roku, Apple TV and Fire TV | 104.1 WIKY | wiky.com | 1 | Positive |
| Versant's MS NOW brings streaming membership to Roku, Apple TV and Fire TV | 96.3 Jack FM | Playing What We Want | 963jackfm.com | 1 | Positive |
| Versant's MS NOW brings streaming membership to Roku, Apple TV and Fire TV | 100.7 MIX-FM | Today's Hit Music | mymixfm.com | 1 | Positive |
| ROKU - Roku Inc Class A Analysis | www.morningstar.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Monday, November 2, 2026
5 headlines, average tone 0: 1 positive, 3 neutral and 1 negative. Showing all 5.
- tvnewscheck.com · 1 outletBowling TV Adds Roku Channel, VIZIO WatchFree+ DistributionPositive
- kotaku.com · 1 outletHisense Goes All-In on Its 2026 65-Inch QLED Roku TV, Dropping It to a Record Low Even If It Means Barely Making a ProfitNegative
- www.tickerreport.com · 1 outletFinancial Survey: Roku (ROKU) versus Its RivalsNeutral
- www.engadget.com · 1 outletThe Best Roku Streaming Stick Depends On Your Picture Quality NeedsNeutral
- www.cnet.com · 1 outletGoogle TV vs. Roku: Which Is the Better Streamer?Neutral
Show the table · 5 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Bowling TV Adds Roku Channel, VIZIO WatchFree+ Distribution | tvnewscheck.com | 1 | Positive |
| Hisense Goes All-In on Its 2026 65-Inch QLED Roku TV, Dropping It to a Record Low Even If It Means Barely Making a Profit | kotaku.com | 1 | Negative |
| Financial Survey: Roku (ROKU) versus Its Rivals | www.tickerreport.com | 1 | Neutral |
| The Best Roku Streaming Stick Depends On Your Picture Quality Needs | www.engadget.com | 1 | Neutral |
| Google TV vs. Roku: Which Is the Better Streamer? | www.cnet.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Roku, Inc. Class A Common Stock, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.