Tone mix
Week by week 52 weeks
Share of Planet Fitness, Inc.'s 781 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Sep 28, 2026 · tone -100Planet Fitness COO Dumps 23% of His Direct Equity Stake After the Stock Crashed-79
- Week of Apr 6, 2026 · tone -57Planet Fitness employee stabbed multiple times at gym in Wyncote, Montgomery County-56
- Week of Jun 29, 2026 · tone +29Planet Fitness Is Opening a New Location in Maine+51
- Week of Dec 22, 2025 · tone -22Horrific X-ray shows injuries inflicted on gym employee after Planet Fitness 'Karen' pummeled his face-50
- Week of Apr 20, 2026 · tone -59Prosecutors charge trio in Planet Fitness locker break-ins across Pierce County-45
- Week of Jul 6, 2026 · tone -66Planet Fitness opens to teens for free throughout the summer-44
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Planet Fitness, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 12 | -2 |
| Last 30 sessions | 47 | -36 |
| Last 90 sessions | 420 | -20 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
3 headlines, average tone -33: 0 positive, 2 neutral and 1 negative. Showing all 3.
- www.aol.com · 2 outletsPlanet Fitness (PLNT) Q3 2026 Earnings Call TranscriptNeutral
- www.nzherald.co.nz · 1 outletPlanet Fitness NZ venture owes $10 million to creditors with zero gyms openNegative
- www.fool.com · 1 outletPlanet Fitness: 3 Key Takeaways for Long-Term InvestorsNeutral
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| Planet Fitness (PLNT) Q3 2026 Earnings Call Transcript | www.aol.com | 2 | Neutral |
| Planet Fitness NZ venture owes $10 million to creditors with zero gyms open | www.nzherald.co.nz | 1 | Negative |
| Planet Fitness: 3 Key Takeaways for Long-Term Investors | www.fool.com | 1 | Neutral |
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Headlines on Thursday, November 5, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.prnewswire.com · 1 outletPlanet Fitness, Inc. Announces Third Quarter 2026 ResultsNeutral
- www.themarketsdaily.com · 1 outletAnalyzing Noodles & Company (NASDAQ:NDLS) & Planet Fitness (NYSE:PLNT)Neutral
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| Planet Fitness, Inc. Announces Third Quarter 2026 Results | www.prnewswire.com | 1 | Neutral |
| Analyzing Noodles & Company (NASDAQ:NDLS) & Planet Fitness (NYSE:PLNT) | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Wednesday, November 4, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- markets.financialcontent.com · 1 outletFinancialContent - Planet Fitness (PLNT) reports earnings tomorrow: what to expectNeutral
- www.themarketsdaily.com · 1 outletPlanet Fitness (PLNT) Expected to Announce Earnings on ThursdayNeutral
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| FinancialContent - Planet Fitness (PLNT) reports earnings tomorrow: what to expect | markets.financialcontent.com | 1 | Neutral |
| Planet Fitness (PLNT) Expected to Announce Earnings on Thursday | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Tuesday, November 3, 2026
2 headlines, average tone +38: 1 positive, 1 neutral and 0 negative. Showing all 2.
- wowo.com · 1 outletPlanet Fitness to celebrate remodeled Dupont Road location with grand reopeningPositive
- www.themarketsdaily.com · 1 outletReviewing Yum China (NYSE:YUMC) & Planet Fitness (NYSE:PLNT)Neutral
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| Planet Fitness to celebrate remodeled Dupont Road location with grand reopening | wowo.com | 1 | Positive |
| Reviewing Yum China (NYSE:YUMC) & Planet Fitness (NYSE:PLNT) | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- brobible.com · 1 outletIs Planet Fitness Putting Advertisements On Their Sinks Now?Neutral
- www.adweek.com · 1 outletHow Brands Like Wendy's and Planet Fitness Wove Into the Fabric of Bravo Fan FestNeutral
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| Is Planet Fitness Putting Advertisements On Their Sinks Now? | brobible.com | 1 | Neutral |
| How Brands Like Wendy's and Planet Fitness Wove Into the Fabric of Bravo Fan Fest | www.adweek.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Planet Fitness, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.