Tone mix
Week by week 46 weeks
Share of Playboy, Inc. Common Stock's 277 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Dec 15, 2025 · tone +37Playboy Announces Winner Of The 'Great Playmate Search'+115
- Week of Mar 30, 2026 · tone +73The Law That Almost Killed Playboy Is Back With a Vengeance+111
- Week of Jul 6, 2026 · tone -98Kendra Wilkinson Says She's Done With Playboy Pinup Image-108
- Week of Jan 12, 2026 · tone -99'Impregnate childless women', 'playboy service': Bihar cops bust online racket conning men across India-86
- Week of Apr 13, 2026 · tone -99Ex-Porn Star Slams Church for Using Playboy Logo in Easter Promo-84
- Week of Nov 24, 2025 · tone 0Playboy still wants to deleverage Honey Birdette+82
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Playboy, Inc. Common Stock in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 17 | -65 |
| Last 30 sessions | 33 | -65 |
| Last 90 sessions | 71 | -38 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
4 headlines, average tone -48: 0 positive, 2 neutral and 2 negative. Showing all 4.
- www.dailymail.com · 1 outletPlayboy Playmate confirms claim late Hugh Hefner tried to 'force' her to have sex with her twin sisterNegative
- www.dailymail.com · 1 outletPlayboy Playmate Karissa Shannon says Hugh Hefner tried to make her have sex with her twin sisterNegative
- www.fool.com · 1 outletPlayboy: 3 Key Takeaways for Long-Term InvestorsNeutral
- www.fool.com · 1 outletPlayboy (PLBY) Q3 2026 Earnings Call TranscriptNeutral
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| Playboy Playmate confirms claim late Hugh Hefner tried to 'force' her to have sex with her twin sister | www.dailymail.com | 1 | Negative |
| Playboy Playmate Karissa Shannon says Hugh Hefner tried to make her have sex with her twin sister | www.dailymail.com | 1 | Negative |
| Playboy: 3 Key Takeaways for Long-Term Investors | www.fool.com | 1 | Neutral |
| Playboy (PLBY) Q3 2026 Earnings Call Transcript | www.fool.com | 1 | Neutral |
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Headlines on Thursday, November 5, 2026
3 headlines, average tone -84: 0 positive, 0 neutral and 3 negative. Showing all 3.
- www.tmz.com · 1 outletPlayboy Playmate Confirms Hugh Hefner Tried to Force Her and Her Twin to Have SexNegative
- pagesix.com · 1 outletExclusive | Playboy's Karissa Shannon lifts lid on Hugh Hefner's alleged demands for incestuous sex with twin sister: 'It was horrible'Negative
- www.dailystar.co.uk · 1 outletHugh Hefner wanted Playboy twins to have sex with each other, former star claimsNegative
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| Playboy Playmate Confirms Hugh Hefner Tried to Force Her and Her Twin to Have Sex | www.tmz.com | 1 | Negative |
| Exclusive | Playboy's Karissa Shannon lifts lid on Hugh Hefner's alleged demands for incestuous sex with twin sister: 'It was horrible' | pagesix.com | 1 | Negative |
| Hugh Hefner wanted Playboy twins to have sex with each other, former star claims | www.dailystar.co.uk | 1 | Negative |
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Headlines on Wednesday, November 4, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.aol.com · 1 outlet11 former Playboy Playmates and ex-girlfriends reveal what life with Hugh Hefner was really likeNeutral
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| 11 former Playboy Playmates and ex-girlfriends reveal what life with Hugh Hefner was really like | www.aol.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
2 headlines, average tone -98: 0 positive, 0 neutral and 2 negative. Showing all 2.
- www.tmz.com · 1 outletCrystal Hefner Says Hugh Attempted 'Disgusting' Act With Playboy TwinsNegative
- pagesix.com · 1 outletExclusive | Crystal Hefner on Playboy's Hugh Hefner's manipulationNegative
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| Crystal Hefner Says Hugh Attempted 'Disgusting' Act With Playboy Twins | www.tmz.com | 1 | Negative |
| Exclusive | Crystal Hefner on Playboy's Hugh Hefner's manipulation | pagesix.com | 1 | Negative |
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Headlines on Friday, October 30, 2026
4 headlines, average tone -49: 1 positive, 0 neutral and 3 negative. Showing all 4.
- www.thehollywoodgossip.com · 1 outletCrystal Hefner Says Famous Comedian Was Playboy's 'Biggest Perv'Negative
- pagesix.com · 1 outletExclusive | Crystal Hefner exposes Playboy Mansion's A-list 'regulars'Negative
- www.dailymail.com · 1 outletHugh Hefner's widow Crystal claims Jack Nicholson treated the legendary Playboy Mansion as his 'drive-thru' for foodNegative
- foxwilmington.com · 1 outletJon Lovitz reacts to Crystal Hefner's label as Playboy's 'No. 1 customer'Positive
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| Crystal Hefner Says Famous Comedian Was Playboy's 'Biggest Perv' | www.thehollywoodgossip.com | 1 | Negative |
| Exclusive | Crystal Hefner exposes Playboy Mansion's A-list 'regulars' | pagesix.com | 1 | Negative |
| Hugh Hefner's widow Crystal claims Jack Nicholson treated the legendary Playboy Mansion as his 'drive-thru' for food | www.dailymail.com | 1 | Negative |
| Jon Lovitz reacts to Crystal Hefner's label as Playboy's 'No. 1 customer' | foxwilmington.com | 1 | Positive |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Playboy, Inc. Common Stock, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.