Tone mix
Week by week 52 weeks
Share of Procter & Gamble Company's 883 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Apr 27, 2026 · tone +35The Procter & Gamble Company (PG): Research Push Translating Into Market Share Gains+29
- Week of Jul 27, 2026 · tone -33Procter & Gamble shares fall after quarterly revenue misses estimates-27
- Week of May 18, 2026 · tone +33Prediction: Procter & Gamble Will Trade At This Price in 2027+24
- Week of Jul 13, 2026 · tone +28Procter & Gamble (NYSE:PG) Trading 1.3% Higher After Dividend Announcement+23
- Week of Oct 19, 2026 · tone +47Procter & Gamble Boosts FY27 All-in-sales Growth Outlook; Stock Up 3.3%+23
- Week of Aug 31, 2026 · tone +18The Best Dividend Stock for 2027 and Beyond: Procter & Gamble+22
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Procter & Gamble Company in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 14 | +21 |
| Last 30 sessions | 81 | +34 |
| Last 90 sessions | 239 | +10 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.aol.com · 1 outletProcter & Gamble vs. Colgate-Palmolive: Which Dividend Stock Is Safer?Neutral
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| Procter & Gamble vs. Colgate-Palmolive: Which Dividend Stock Is Safer? | www.aol.com | 1 | Neutral |
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Headlines on Thursday, November 5, 2026
2 headlines, average tone +50: 1 positive, 1 neutral and 0 negative. Showing all 2.
- www.aol.com · 3 outletsHere's Why Dividend Kings Coca-Cola, Procter & Gamble, and Colgate-Palmolive Are Hitting 52-Week Highs Following Midterm Election ResultsPositive
- www.dailypolitical.com · 1 outletProcter & Gamble Company (The) $PG Stock: Provenance Wealth Advisors LLC Increases PositionNeutral
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| Here's Why Dividend Kings Coca-Cola, Procter & Gamble, and Colgate-Palmolive Are Hitting 52-Week Highs Following Midterm Election Results | www.aol.com | 3 | Positive |
| Procter & Gamble Company (The) $PG Stock: Provenance Wealth Advisors LLC Increases Position | www.dailypolitical.com | 1 | Neutral |
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Headlines on Wednesday, November 4, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.fool.com · 2 outletsNike vs. Procter & Gamble: Which Consumer Stock Is a Better Buy for 2027?Neutral
- www.themarketsdaily.com · 1 outletFirst Nebraska Trust Co Acquires 15,174 Shares of Procter & Gamble Company (The) $PGNeutral
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| Nike vs. Procter & Gamble: Which Consumer Stock Is a Better Buy for 2027? | www.fool.com | 2 | Neutral |
| First Nebraska Trust Co Acquires 15,174 Shares of Procter & Gamble Company (The) $PG | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Tuesday, November 3, 2026
4 headlines, average tone 0: 0 positive, 4 neutral and 0 negative. Showing all 4.
- www.fool.com · 1 outletHere's Exactly How Much $5,000 in Procter & Gamble Has Paid Out in Dividends Since 2020Neutral
- www.themarketsdaily.com · 1 outletProcter & Gamble Company (The) $PG Stock Sold by One Way Holdings LLCNeutral
- www.themarketsdaily.com · 1 outletProcter & Gamble Company (The) $PG Stock Purchased by True Freedom Investing LLCNeutral
- www.equitybulls.com · 1 outletProcter & Gamble Health Announces Second Quarter ResultsNeutral
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| Here's Exactly How Much $5,000 in Procter & Gamble Has Paid Out in Dividends Since 2020 | www.fool.com | 1 | Neutral |
| Procter & Gamble Company (The) $PG Stock Sold by One Way Holdings LLC | www.themarketsdaily.com | 1 | Neutral |
| Procter & Gamble Company (The) $PG Stock Purchased by True Freedom Investing LLC | www.themarketsdaily.com | 1 | Neutral |
| Procter & Gamble Health Announces Second Quarter Results | www.equitybulls.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
3 headlines, average tone +33: 1 positive, 2 neutral and 0 negative. Showing all 3.
- www.fool.com · 3 outletsCoca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better Buy Now?Positive
- www.aol.com · 2 outletsClorox vs. Procter & Gamble: Which Dividend Is Safer for Retirement?Neutral
- www.themarketsdaily.com · 1 outlet8,402 Procter & Gamble Company (The) $PG Shares Purchased by Welch Group LLCNeutral
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| Coca-Cola and Procter & Gamble Are Up This Month. Which Dow Dividend Stock Is the Better Buy Now? | www.fool.com | 3 | Positive |
| Clorox vs. Procter & Gamble: Which Dividend Is Safer for Retirement? | www.aol.com | 2 | Neutral |
| 8,402 Procter & Gamble Company (The) $PG Shares Purchased by Welch Group LLC | www.themarketsdaily.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Procter & Gamble Company, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.