Tone mix
Week by week 52 weeks
Nov 3, 2025Oct 26, 2026
Share of Nike, Inc.'s 4,183 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Oct 12, 2026 · tone +16Tesco Clubcard 500 new partners including Nike, Ticketmaster+44
- Week of Mar 9, 2026 · tone +22Curry protege Azzi Fudd leaves Under Armour, joins Nike's Jordan Brand+42
- Week of Jan 26, 2026 · tone -41'My 'new' Nike trainers arrived filthy and used - then ASOS told me to get them dry cleaned'-41
- Week of Jun 1, 2026 · tone +17How Nike lost its footing+39
- Week of Feb 2, 2026 · tone -44Nike faces federal probe over allegations of discrimination against white workers-35
- Week of May 18, 2026 · tone +3Nike Faces Mounting Pressure in its Once-Booming China Market, WSJ Reports+33
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Session tone8-session averageHeadlines
Each point is the average score of the headlines about Nike, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Last 7 sessions | 84 | -1 |
| Last 30 sessions | 536 | -21 |
| Last 90 sessions | 1,425 | -21 |
No matching rows. Clear the filter to see all records.
Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
10 headlines, average tone -21: 2 positive, 4 neutral and 4 negative. The 8 most widely carried stories are listed; the table holds all 10.
- organiser.org · 1 outletLibya: Islamic fatwa bans Nike over polytheismNegative
- www.proactiveinvestors.com · 1 outletNike recovery may lag valuation expectations, UBS warnsNegative
- www.zerohedge.com · 1 outletTruist Slaps Nike With Sell Rating As Jordan Franchise ImplodesNegative
- www.breitbart.com · 1 outletNike Hit with Islamic 'Fatwa' Because Name Honors a Greek GoddessNegative
- www.ksat.com · 1 outletNike named official brand partner of the San Antonio Marathon as race weekend nearsPositive
- www.highsnobiety.com · 1 outletNike's Winterized 6 Rings Is Having a Boot MomentPositive
- www.hindustantimes.com · 1 outletNike CEO Elliott Hill makes family dinners non-negotiable despite demanding work scheduleNeutral
- fhmindia.com · 1 outletNike Vegam Run: Nike's first running shoe designed for India, on sale from NovemberNeutral
Show the table · 10 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Libya: Islamic fatwa bans Nike over polytheism | organiser.org | 1 | Negative |
| Nike recovery may lag valuation expectations, UBS warns | www.proactiveinvestors.com | 1 | Negative |
| Truist Slaps Nike With Sell Rating As Jordan Franchise Implodes | www.zerohedge.com | 1 | Negative |
| Nike Hit with Islamic 'Fatwa' Because Name Honors a Greek Goddess | www.breitbart.com | 1 | Negative |
| Nike named official brand partner of the San Antonio Marathon as race weekend nears | www.ksat.com | 1 | Positive |
| Nike's Winterized 6 Rings Is Having a Boot Moment | www.highsnobiety.com | 1 | Positive |
| Nike CEO Elliott Hill makes family dinners non-negotiable despite demanding work schedule | www.hindustantimes.com | 1 | Neutral |
| Nike Vegam Run: Nike's first running shoe designed for India, on sale from November | fhmindia.com | 1 | Neutral |
| Is Now a Good Time to Buy Nike Stock? | www.aol.com | 1 | Neutral |
| Is Now a Good Time to Buy Nike Stock? | The Motley Fool | www.fool.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Thursday, November 5, 2026
9 headlines, average tone +5: 3 positive, 4 neutral and 2 negative. The 8 most widely carried stories are listed; the table holds all 9.
- www.fool.com · 3 outletsNike vs. Lululemon: Which Stock Is a Better Buy for the Last 2 Months of 2026?Neutral
- www.aol.com · 2 outletsBuy, Sell, or Hold? Thursday's Top Upgrades and Downgrades: Block, Cisco Systems, Dollar Tree, First Solar, HubSpot, JetBlue Airways, Nike, Space-X, Skyworks Solutions, and MorePositive
- nypost.com · 1 outletNike slapped with fatwa for 'promoting polytheism' with Greek goddess symbolNegative
- 247wallst.com · 1 outletNike Climbs 7% as Dow Rally Lifts Consumer Stocks; Deckers Gains 7%, Lululemon Rises 6%Positive
- www.livemint.com · 1 outletFitLab Blames Bankruptcy on Loss of Nike Partnership, Trump TariffsNegative
- www.straitstimes.com · 1 outletLisa lands Nike Moon Shoe campaign | The Straits TimesPositive
- gq.co.za · 1 outletNike gives the Air Max 90 a premium leather makeover in olive greenNeutral
- wwd.com · 1 outletNike Air Max 95 OG Big Bubble 'ACG' Release Date IX6347-200Neutral
Show the table · 9 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Nike vs. Lululemon: Which Stock Is a Better Buy for the Last 2 Months of 2026? | www.fool.com | 3 | Neutral |
| Buy, Sell, or Hold? Thursday's Top Upgrades and Downgrades: Block, Cisco Systems, Dollar Tree, First Solar, HubSpot, JetBlue Airways, Nike, Space-X, Skyworks Solutions, and More | www.aol.com | 2 | Positive |
| Nike slapped with fatwa for 'promoting polytheism' with Greek goddess symbol | nypost.com | 1 | Negative |
| Nike Climbs 7% as Dow Rally Lifts Consumer Stocks; Deckers Gains 7%, Lululemon Rises 6% | 247wallst.com | 1 | Positive |
| FitLab Blames Bankruptcy on Loss of Nike Partnership, Trump Tariffs | www.livemint.com | 1 | Negative |
| Lisa lands Nike Moon Shoe campaign | The Straits Times | www.straitstimes.com | 1 | Positive |
| Nike gives the Air Max 90 a premium leather makeover in olive green | gq.co.za | 1 | Neutral |
| Nike Air Max 95 OG Big Bubble 'ACG' Release Date IX6347-200 | wwd.com | 1 | Neutral |
| Nike's new Air Max 90 goes easy on the logos | www.gq-magazine.co.uk | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, November 4, 2026
9 headlines, average tone -55: 1 positive, 2 neutral and 6 negative. The 8 most widely carried stories are listed; the table holds all 9.
- hotaugusta.com · 7 outletsTravis Scott, Rockstar Games, and Nike Reportedly Plan Three 'GTA VI' Air Force 1 Lows for Nov. 19Neutral
- www.bbc.com · 2 outletsNike faces religious ban in Libya because it was named after Greek goddessNegative
- www.fool.com · 2 outletsNike vs. Procter & Gamble: Which Consumer Stock Is a Better Buy for 2027?Neutral
- www.dailymail.com · 1 outletNike is issued with a fatwa banning Muslims from wearing their clothesNegative
- allafrica.com · 1 outletLibya: Top Religious Authority Rules Against Wearing Nike ClothingNegative
- dailypost.ng · 1 outletLibya's top Islamic authority bans Muslims from wearing Nike productsNegative
- saharareporters.com · 1 outletLibya's Top Islamic Authority Bans Muslims From Buying, Selling Or Wearing Nike-Branded ClothingNegative
- www.webwire.com · 1 outletNike Extends Long-Term Partnership With Oregon State and Signs Two Blue Ribbon Elite NIL AthletesPositive
Show the table · 9 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Travis Scott, Rockstar Games, and Nike Reportedly Plan Three 'GTA VI' Air Force 1 Lows for Nov. 19 | hotaugusta.com | 7 | Neutral |
| Nike faces religious ban in Libya because it was named after Greek goddess | www.bbc.com | 2 | Negative |
| Nike vs. Procter & Gamble: Which Consumer Stock Is a Better Buy for 2027? | www.fool.com | 2 | Neutral |
| Nike is issued with a fatwa banning Muslims from wearing their clothes | www.dailymail.com | 1 | Negative |
| Libya: Top Religious Authority Rules Against Wearing Nike Clothing | allafrica.com | 1 | Negative |
| Libya's top Islamic authority bans Muslims from wearing Nike products | dailypost.ng | 1 | Negative |
| Libya's Top Islamic Authority Bans Muslims From Buying, Selling Or Wearing Nike-Branded Clothing | saharareporters.com | 1 | Negative |
| Nike Extends Long-Term Partnership With Oregon State and Signs Two Blue Ribbon Elite NIL Athletes | www.webwire.com | 1 | Positive |
| What Would Warren Buffett Do With Nike Stock Down 38% in 2026? | www.fool.com | 1 | Negative |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, November 3, 2026
9 headlines, average tone -22: 1 positive, 5 neutral and 3 negative. The 8 most widely carried stories are listed; the table holds all 9.
- www.insidermonkey.com · 1 outletHow Supply Chain Democratization & Missteps Weakened Nike's DominanceNegative
- www.fool.com · 1 outletWhy I Still Wouldn't Buy Nike Stock in NovemberNegative
- www.foreignpolicyjournal.com · 1 outletCorporate Resistance To OKXICE Tokenized Stock Venue Surges To 50 As Nvidia (NASDAQ: NVDA) And Nike (NYSE: NKE) Join OppositionNegative
- www.cnet.com · 1 outletGTA 6 Sneakers: Rockstar Games, Nike and Travis Scott Reportedly Team UpPositive
- www.themarketsdaily.com · 1 outlet73,930 NIKE, Inc. $NKE Shares Sold by Sumitomo Mitsui Trust Group Inc.Neutral
- www.fool.com · 1 outletNike's Fall, Netflix Growth, and What We Learned in Q3Neutral
- www.webwire.com · 1 outletNike and the LEGO Group Take Basketball to Another Dimension With a New Space-Inspired CollectionNeutral
- www.gq-magazine.co.uk · 1 outletNike's long-lost hiking shoe is coming for the Paraboot throneNeutral
Show the table · 9 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| How Supply Chain Democratization & Missteps Weakened Nike's Dominance | www.insidermonkey.com | 1 | Negative |
| Why I Still Wouldn't Buy Nike Stock in November | www.fool.com | 1 | Negative |
| Corporate Resistance To OKXICE Tokenized Stock Venue Surges To 50 As Nvidia (NASDAQ: NVDA) And Nike (NYSE: NKE) Join Opposition | www.foreignpolicyjournal.com | 1 | Negative |
| GTA 6 Sneakers: Rockstar Games, Nike and Travis Scott Reportedly Team Up | www.cnet.com | 1 | Positive |
| 73,930 NIKE, Inc. $NKE Shares Sold by Sumitomo Mitsui Trust Group Inc. | www.themarketsdaily.com | 1 | Neutral |
| Nike's Fall, Netflix Growth, and What We Learned in Q3 | www.fool.com | 1 | Neutral |
| Nike and the LEGO Group Take Basketball to Another Dimension With a New Space-Inspired Collection | www.webwire.com | 1 | Neutral |
| Nike's long-lost hiking shoe is coming for the Paraboot throne | www.gq-magazine.co.uk | 1 | Neutral |
| Helinox officially drops its limited edition Nike/ACG collaboration | www.heraldscotland.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Monday, November 2, 2026
22 headlines, average tone 0: 6 positive, 11 neutral and 5 negative. The 8 most widely carried stories are listed; the table holds all 22.
- www.fool.com · 3 outlets1 Stat That Makes Nike Stock Hard to IgnorePositive
- www.leaderlive.co.uk · 1 outletMan defrauded Fat Boar pub in Mold and stole from Nike storeNegative
- www.enterstageright.com · 1 outletESR | Nike bets on politics. Investors paid the priceNegative
- 247wallst.com · 1 outlet'They've Shot Themselves in the Face': Ramsey Blames Kaepernick for Nike's Collapse, but Nike's China Revenue Was Down 26%Negative
- www.foreignpolicyjournal.com · 1 outletLululemon Athletica (NASDAQ: LULU) Faces Deepening Sales Slump Despite Commanding Margin Edge Over Nike (NYSE: NKE)Negative
- nextbigwhat.com · 1 outletNike and Asics race for India's booming running marketPositive
- www.dailymail.com · 1 outletNike's Asian factories pay workers so poorly some have taken second jobs collecting trash, despite oh-so-woke sportswear giant's claims that it is ethicalNegative
- www.el-balad.com · 1 outletAndreas Almgren says Nike Apex has boosted confidence ahead of New York MarathonPositive
Show the table · 22 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| 1 Stat That Makes Nike Stock Hard to Ignore | www.fool.com | 3 | Positive |
| Man defrauded Fat Boar pub in Mold and stole from Nike store | www.leaderlive.co.uk | 1 | Negative |
| ESR | Nike bets on politics. Investors paid the price | www.enterstageright.com | 1 | Negative |
| 'They've Shot Themselves in the Face': Ramsey Blames Kaepernick for Nike's Collapse, but Nike's China Revenue Was Down 26% | 247wallst.com | 1 | Negative |
| Lululemon Athletica (NASDAQ: LULU) Faces Deepening Sales Slump Despite Commanding Margin Edge Over Nike (NYSE: NKE) | www.foreignpolicyjournal.com | 1 | Negative |
| Nike and Asics race for India's booming running market | nextbigwhat.com | 1 | Positive |
| Nike's Asian factories pay workers so poorly some have taken second jobs collecting trash, despite oh-so-woke sportswear giant's claims that it is ethical | www.dailymail.com | 1 | Negative |
| Andreas Almgren says Nike Apex has boosted confidence ahead of New York Marathon | www.el-balad.com | 1 | Positive |
| How a Nike billionaire's backing lets Laika spend a reported $100 million on 'Wildwood' | fortune.com | 1 | Positive |
| The new Nike super shoe aiming to take New York City Marathon by storm | www.aol.com | 1 | Positive |
| Nike's Pegasus Premium "Cargo Khaki" Is a Full-on Stunner | www.highsnobiety.com | 1 | Positive |
| Bangkok Post - Nike drops chains with 'Jewelry Collection' | www.bangkokpost.com | 1 | Neutral |
| Of course, Nike has put massage gun tech in a pair of slides | www.gq-magazine.co.uk | 1 | Neutral |
| Nike SB's Glossy "Champagne" Dunks Are NYE-Ready | www.highsnobiety.com | 1 | Neutral |
| Nike's Jordan 11 "Green Screen" Is a Bottega-Coded Beauty | www.highsnobiety.com | 1 | Neutral |
| Nike Alphafly 4 Review: Is This the Best Super Shoe of 2026? | www.outsideonline.com | 1 | Neutral |
| Nike has a new plan for retro Michael Jordan shoes (NKE:NYSE) | seekingalpha.com | 1 | Neutral |
| Nike's Zoom Vomero 5 Has Softened Its Stance | www.highsnobiety.com | 1 | Neutral |
| Hoolibaby Neeno Taps Into Southern Street Culture With New Single "Nike Box" | allhiphop.com | 1 | Neutral |
| Nike's Zoom Vomero 5 Dad Shoe Is Clean & Cordura-Backed | www.highsnobiety.com | 1 | Neutral |
| Nike's Ostrich-Leather Jordan 14s Are Luxe Bangers | www.highsnobiety.com | 1 | Neutral |
| Glaswegians are getting their very own Nike Air Max Plus | www.gq-magazine.co.uk | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Nike, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.