McDonald's Corporation (MCD) news sentiment

Tone mix

Share of McDonald's Corporation's 7,101 headlines over the last 52 weeks by the model's call, and the same mix week by week.

Biggest swings in the last year

The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.

• Week of Oct 5, 2026 · tone -56McDonald's sued over AI tool that recommends prices to US franchisees-54
• Week of Jan 26, 2026 · tone +16Martin Lewis urges McDonald's customers to use reward points+40
• Week of Feb 23, 2026 · tone +30Costco adds a new menu item to its food court to rival the McDonald's Shamrock Shake+36
• Week of Dec 8, 2025 · tone -36McDonald's makes major U-turn due to customer complaints-35
• Week of Sep 21, 2026 · tone +25McDonald's To Invest $8.5 Billion In Store Upgrades+27
• Week of Jan 5, 2026 · tone -45McDonald's to axe 17 items to make way for new 'secret' menu-26

Daily headline tone, last 90 sessions

Each point is the average score of the headlines about McDonald's Corporation in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.

Tone by period

Headlines on Friday, November 6, 2026

19 headlines, average tone +13: 5 positive, 11 neutral and 3 negative. The 8 most widely carried stories are listed; the table holds all 19.

• www.tennesseedaily.com · 5 outletsNX3 Commercial Group - 9th McDonald's Closing of 2026Neutral
• www.fool.com · 3 outletsHere's How Many Shares of McDonald's You'd Need for $2,000 in Yearly DividendsNeutral
• www.tickerreport.com · 1 outletMcDonald's third-quarter EPS climbs 10% and the dividend rises (NYSE: MCD)Positive
• globalnews.ca · 1 outletMcDonald's U.S. sales fell despite value menu push to win back customers - NationalNegative
• econotimes.com · 1 outletMcDonald's Plans About 2,500 Global Restaurant Openings in 2026Positive
• www.swiftcurrentonline.com · 1 outletNew McDonald's location brings job opportunities and room to grow in Swift Current - SwiftCurrentOnline.com - Local news, Weather, Sports, Free Classifieds and Job ListingsPositive
• www.getsurrey.co.uk · 1 outletPlans for new Surrey McDonald's drive-thru revealed for car showroom just off M3Positive
• srpressgazette.com · 1 outletNew McDonald's planned for Berryhill Road | Santa Rosa Press GazettePositive

Headlines on Thursday, November 5, 2026

34 headlines, average tone -21: 11 positive, 4 neutral and 19 negative. The 8 most widely carried stories are listed; the table holds all 34.

• www.kob.com · 42 outletsMcDonald's plans new value bundles next year after US traffic falls in third quarterNegative
• www.ksby.com · 6 outletsMcDonald's rolls out new value menu items as sales declineNegative
• www.wfmz.com · 5 outletsMcDonald's US foot traffic falls as more customers struggle with the high cost of livingNegative
• www.insidehalton.com · 3 outletsFree McDonald's for a Year: How to enter Skip's 'Meallionaire' contestNeutral
• www.nrn.com · 2 outletsMcDonald's U.S. same-store sales decline on weak trafficNegative
• www.wthitv.com · 2 outletsMcDonald's US sales fall as more customers struggle with the high cost of livingNegative
• www.fool.com · 2 outletsWhy McDonald's Stock Popped Today | The Motley FoolPositive
• www.chicagotribune.com · 1 outletMcDonald's US foot traffic falls as customers struggle with cost of livingNegative

Headlines on Wednesday, November 4, 2026

30 headlines, average tone -58: 4 positive, 4 neutral and 22 negative. The 8 most widely carried stories are listed; the table holds all 30.

• whbl.com · 5 outletsUS lawmakers, in letter, question McDonald's CEO about algorithmic pricing practicesNegative
• www.bramptonguardian.com · 5 outletsFree McDonald's for a Year: How to enter Skip's 'Meallionaire' contestNeutral
• 103wjod.com · 4 outletsBeloit McDonald's Sold More Than 5,000 Big Macs in 2 HoursPositive
• edmontonsun.com · 4 outletsMcDonald's McRib class action lawsuit moves forward over meatNegative
• www.clickorlando.com · 3 outletsMcDonald's US foot traffic falls as more customers struggle with the high cost of livingNegative
• edmontonsun.com · 2 outletsMcDonald's facing possible class action lawsuit over 'lower-grade' McRib ingredientsNegative
• www.edp24.co.uk · 1 outletHeacham councillors object to McDonald's over road safetyNegative
• abcnews.com · 1 outletVisits to US McDonald's locations falls as customers struggle with cost of livingNegative

Headlines on Tuesday, November 3, 2026

11 headlines, average tone -25: 2 positive, 4 neutral and 5 negative. The 8 most widely carried stories are listed; the table holds all 11.

• abc7news.com · 7 outletsJudge allows class action McRib lawsuit against McDonald's to proceedNegative
• 967theeagle.net · 4 outletsBeloit McDonald's Sold More Than 5,000 Big Macs in 2 HoursPositive
• www.stratfordbeaconherald.com · 3 outletsSkip is Giving Away McDonald's for a Year to Ten Lucky CanadiansNeutral
• wjactv.com · 1 outlet17-year-old McDonald's employee stabbed to death in bathroom, juvenile worker detainedNegative
• www.candgnews.com · 1 outletSheetz, McDonald's secure planning approvals - C & G NewspapersPositive
• www.manchestereveningnews.co.uk · 1 outlet'Order number 6829': Drug-dealer who played 'McDonald's game' to take orders in drive-thru hatch is jailedNegative
• natlawreview.com · 1 outletMcDonald's Facing Algorithmic Pricing Antitrust TestNegative
• www.independent.co.uk · 1 outletWhy McDonald's is being taken to court over its McRib sandwichNegative

Headlines on Monday, November 2, 2026

39 headlines, average tone -32: 5 positive, 15 neutral and 19 negative. The 8 most widely carried stories are listed; the table holds all 39.

• www.fox13news.com · 8 outletsMcDonald's dealt legal setback as judge allows McRib meat lawsuit to proceedNegative
• www.thisisoxfordshire.co.uk · 2 outletsMcDonald's apology after issue at Oxford restaurantNegative
• www.investmentwatchblog.com · 1 outletMcDonald's facing lawsuit over meat in McRib - Investment Watch BlogNegative
• www.london-now.co.uk · 1 outletHarrow Leisure Centre McDonald's reopens after makeoverPositive
• www.ibtimes.co.uk · 1 outletMcDonald's McRib Marketing Faces Scrutiny After Judge Rejects Bid To End Consumer Deception CaseNegative
• www.chroniclelive.co.uk · 1 outletPet owner had knife whilst trying to climb through West Denton McDonald's Drive Thru windowNegative
• www.bbc.co.uk · 1 outletMcDonald's staff in shock as Feckenham man turns up on ponyNegative
• nypost.com · 1 outletMcDonald's dealt legal setback as judge allows lawsuit over McRib's 'lack of rib meat' to proceedNegative

How the score works

A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.

1. Which headlines count

   Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about McDonald's Corporation, not a passing mention.

2. How each headline is scored

   The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).

3. When a headline counts

   Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.

4. Repeated stories

   When several outlets carry the same headline, it counts once per session.