Tone mix
Week by week 52 weeks
Share of Mattel, Inc.'s 973 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Oct 26, 2026 · tone -99Trixie Mattel's planned Dead by Daylight skin was scrapped after 'ignorant' comment, leaker claims-108
- Week of Mar 23, 2026 · tone +59Mattel Unveils Full "Masters of the Universe" Product Line Ahead of Highly Anticipated Live-Action Film+56
- Week of Feb 9, 2026 · tone -19Mattel Planning New Huge Indoor Waterpark In Illinois-44
- Week of May 25, 2026 · tone +60Carida Capital Group announces Mattel Wonder Indoor Waterpark coming to North Carolina as part of new entertainment district+43
- Week of Sep 7, 2026 · tone -20This Sci-Fi Movie Based On A Beloved Mattel Toy Line Was A Cinematic Disaster-37
- Week of Aug 3, 2026 · tone -13Mattel Posts Q2 Loss As Higher Costs Offset Sales Growth-34
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Mattel, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
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| Last 7 sessions | 14 | -3 |
| Last 30 sessions | 144 | +3 |
| Last 90 sessions | 355 | +14 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
9 headlines, average tone -4: 2 positive, 5 neutral and 2 negative. The 8 most widely carried stories are listed; the table holds all 9.
- www.aol.com · 2 outletsMattel (MAT) Q3 2026 Earnings Call TranscriptNeutral
- www.dailypolitical.com · 1 outletMattel (NASDAQ:MAT) Announces Quarterly Earnings Results, Beats Expectations By $0.36 EPSPositive
- markets.financialcontent.com · 1 outletFinancialContent - Mattel (NASDAQ:MAT) misses Q3 2026 sales expectationsNegative
- www.aol.com · 1 outletMattel cuts annual forecasts as challenges pile up for new CEONegative
- bleedingcool.com · 1 outletHe-Man Blasts Off with New Mattel Flight Armor Chronicles FigurePositive
- www.fool.com · 1 outletMattel: 3 Key Takeaways for Long-Term InvestorsNeutral
- www.hollywoodreporter.com · 1 outletNetflix Hires Mattel Executive to Lead Products and ExperiencesNeutral
- variety.com · 1 outletNetflix Hires Mattel Exec Roberto Stanichi as VP of Consumer Products, ExperiencesNeutral
Show the table · 9 rows, 4 columns
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| Mattel (MAT) Q3 2026 Earnings Call Transcript | www.aol.com | 2 | Neutral |
| Mattel (NASDAQ:MAT) Announces Quarterly Earnings Results, Beats Expectations By $0.36 EPS | www.dailypolitical.com | 1 | Positive |
| FinancialContent - Mattel (NASDAQ:MAT) misses Q3 2026 sales expectations | markets.financialcontent.com | 1 | Negative |
| Mattel cuts annual forecasts as challenges pile up for new CEO | www.aol.com | 1 | Negative |
| He-Man Blasts Off with New Mattel Flight Armor Chronicles Figure | bleedingcool.com | 1 | Positive |
| Mattel: 3 Key Takeaways for Long-Term Investors | www.fool.com | 1 | Neutral |
| Netflix Hires Mattel Executive to Lead Products and Experiences | www.hollywoodreporter.com | 1 | Neutral |
| Netflix Hires Mattel Exec Roberto Stanichi as VP of Consumer Products, Experiences | variety.com | 1 | Neutral |
| Netflix Woos Mattel Veteran Roberto Stanichi To Lead Consumer Products and Experiences | deadline.com | 1 | Neutral |
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Headlines on Wednesday, November 4, 2026
4 headlines, average tone 0: 0 positive, 4 neutral and 0 negative. Showing all 4.
- www.plymouthherald.co.uk · 21 outletsWin 1 of 5 incredible Mattel toy bundles in our magical Christmas competitionNeutral
- www.express.co.uk · 1 outletWin 1 of 5 incredible Mattel toy bundles in our magical Christmas compNeutral
- markets.financialcontent.com · 1 outletFinancialContent - What to expect from Mattel's (MAT) Q3 earningsNeutral
- www.themarketsdaily.com · 1 outletAnalyzing Mattel (MAT) and Its PeersNeutral
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| Win 1 of 5 incredible Mattel toy bundles in our magical Christmas competition | www.plymouthherald.co.uk | 21 | Neutral |
| Win 1 of 5 incredible Mattel toy bundles in our magical Christmas comp | www.express.co.uk | 1 | Neutral |
| FinancialContent - What to expect from Mattel's (MAT) Q3 earnings | markets.financialcontent.com | 1 | Neutral |
| Analyzing Mattel (MAT) and Its Peers | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.afr.com · 1 outletAustralian street artist Mulga redesigns UNO, changes Mattel's rulesNeutral
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| Australian street artist Mulga redesigns UNO, changes Mattel's rules | www.afr.com | 1 | Neutral |
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Headlines on Wednesday, October 28, 2026
1 headline, average tone -99: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.thepinknews.com · 1 outletTrixie Mattel's planned Dead by Daylight skin was scrapped after 'ignorant' comment, leaker claimsNegative
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| Trixie Mattel's planned Dead by Daylight skin was scrapped after 'ignorant' comment, leaker claims | www.thepinknews.com | 1 | Negative |
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Headlines on Thursday, October 22, 2026
2 headlines, average tone +98: 2 positive, 0 neutral and 0 negative. Showing all 2.
- www.insidermonkey.com · 1 outletMattel (MAT): Leadership Pivot and Takeover Interest Drive Rebound Following Q3 SoftnessPositive
- licensing.biz · 1 outletMattel introduces new channel-led commercial structure across Core EuropePositive
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| Mattel (MAT): Leadership Pivot and Takeover Interest Drive Rebound Following Q3 Softness | www.insidermonkey.com | 1 | Positive |
| Mattel introduces new channel-led commercial structure across Core Europe | licensing.biz | 1 | Positive |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Mattel, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.