Tone mix
Week by week 52 weeks
Share of Macy's Inc.'s 1,253 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Apr 13, 2026 · tone -57Macy's Confirms New Store Closures in California and Multiple U.S. States-69
- Week of Dec 15, 2025 · tone -69Woman stabbed while changing baby in restroom at Macy's Herald Square in New York-67
- Week of Apr 27, 2026 · tone -50Doors of Macy's closed at Pittsburgh Mills location-60
- Week of May 18, 2026 · tone +62Berkshire Hathaway triples Alphabet stake and invests in Delta and Macy's under new CEO+58
- Week of Jul 13, 2026 · tone -22Harford Mall overhaul: Crews begin demolition of former Macy's storefront-55
- Week of Jan 12, 2026 · tone -71Macy's to shutter 14 stores in latest round of closures: See the list of stores impacted-54
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Macy's Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 8 | -12 |
| Last 30 sessions | 68 | +1 |
| Last 90 sessions | 244 | +2 |
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Every headline in the period counts equally.
Headlines on Wednesday, November 4, 2026
2 headlines, average tone -50: 0 positive, 1 neutral and 1 negative. Showing all 2.
- www.cbsnews.com · 1 outletMacy's security guard reportedly arrested at suburban Boston store where he worked and allegedly headed up shoplifting ringNegative
- screenrant.com · 1 outletAfter 58 Years, Popeye Confirms New 4-Part Series Ahead of Historic Macy's Parade ReturnNeutral
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| Macy's security guard reportedly arrested at suburban Boston store where he worked and allegedly headed up shoplifting ring | www.cbsnews.com | 1 | Negative |
| After 58 Years, Popeye Confirms New 4-Part Series Ahead of Historic Macy's Parade Return | screenrant.com | 1 | Neutral |
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Headlines on Tuesday, November 3, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.sheknows.com · 1 outletMacy's Parade of Deals 2026: Get Free People Oversized Sweater for $50Neutral
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| Macy's Parade of Deals 2026: Get Free People Oversized Sweater for $50 | www.sheknows.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- jambands.com · 1 outletBlues Traveler to Close 40th Anniversary Celebration with Macy's Thanksgiving Day Parade PerformanceNeutral
- www.dailymail.com · 1 outletSweater weather is here! Here are the 21 best cozy sweaters at Macy's to shop this fallNeutral
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| Blues Traveler to Close 40th Anniversary Celebration with Macy's Thanksgiving Day Parade Performance | jambands.com | 1 | Neutral |
| Sweater weather is here! Here are the 21 best cozy sweaters at Macy's to shop this fall | www.dailymail.com | 1 | Neutral |
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Headlines on Thursday, October 29, 2026
3 headlines, average tone 0: 0 positive, 3 neutral and 0 negative. Showing all 3.
- www.laughingplace.com · 1 outletEarl the Squirrel Gets a Macy's Parade BalloonNeutral
- www.webwire.com · 1 outletUniversal Orlando Resort's Fan-Favorite, Original Holiday Character, Earl The Squirrel, Will Soar As A Larger-Than-Life Balloon During The 100th Macy's Thanksgiving Day Parade And Universal's Holiday Parade Featuring Macy'sNeutral
- www.click2houston.com · 1 outletEarl the Squirrel is going big: Universal Orlando character to debut as Macy's Parade balloonNeutral
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| Earl the Squirrel Gets a Macy's Parade Balloon | www.laughingplace.com | 1 | Neutral |
| Universal Orlando Resort's Fan-Favorite, Original Holiday Character, Earl The Squirrel, Will Soar As A Larger-Than-Life Balloon During The 100th Macy's Thanksgiving Day Parade And Universal's Holiday Parade Featuring Macy's | www.webwire.com | 1 | Neutral |
| Earl the Squirrel is going big: Universal Orlando character to debut as Macy's Parade balloon | www.click2houston.com | 1 | Neutral |
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Headlines on Wednesday, October 28, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.aol.com · 1 outletMacy's Thanksgiving Day Parade first look: See Universal Orlando's debut balloon marking 100-year milestone (exclusive)Neutral
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| Macy's Thanksgiving Day Parade first look: See Universal Orlando's debut balloon marking 100-year milestone (exclusive) | www.aol.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Macy's Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.