Tone mix
Week by week 52 weeks
Share of HUBSPOT, INC.'s 474 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Dec 15, 2025 · tone +64Here's What Hit HubSpot (HUBS) in Q3+68
- Week of Oct 5, 2026 · tone -55HubSpot (NYSE:HUBS) Issues Q3 2026 Earnings Guidance-63
- Week of Sep 14, 2026 · tone +70FinancialContent - HubSpot, ServiceNow, Okta, Workday, and Zscaler Shares Skyrocket, What You Need To Know+58
- Week of Aug 24, 2026 · tone -50Zoom Falls 6% as Soft Q3 Profit Guidance Overshadows a Double Beat; HubSpot and Monday.com Slip-58
- Week of Sep 7, 2026 · tone +53Amwhiz Delivers HubSpot CRM Services to Businesses Across Global Markets+51
- Week of Jul 20, 2026 · tone -32HubSpot (NYSE:HUBS) Shares Down 4.6% on Analyst Downgrade-48
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about HUBSPOT, INC. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 8 | -16 |
| Last 30 sessions | 44 | -14 |
| Last 90 sessions | 146 | +6 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
3 headlines, average tone -33: 0 positive, 2 neutral and 1 negative. Showing all 3.
- www.proactiveinvestors.com · 1 outletHubSpot shares fall despite earnings and revenue beatsNegative
- www.fool.com · 1 outletHubSpot: 3 Key Takeaways for Long-Term InvestorsNeutral
- www.fool.com · 1 outletHubSpot (HUBS) Q3 2026 Earnings Call TranscriptNeutral
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| HubSpot shares fall despite earnings and revenue beats | www.proactiveinvestors.com | 1 | Negative |
| HubSpot: 3 Key Takeaways for Long-Term Investors | www.fool.com | 1 | Neutral |
| HubSpot (HUBS) Q3 2026 Earnings Call Transcript | www.fool.com | 1 | Neutral |
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Headlines on Thursday, November 5, 2026
2 headlines, average tone +35: 1 positive, 1 neutral and 0 negative. Showing all 2.
- www.aol.com · 2 outletsBuy, Sell, or Hold? Thursday's Top Upgrades and Downgrades: Block, Cisco Systems, Dollar Tree, First Solar, HubSpot, JetBlue Airways, Nike, Space-X, Skyworks Solutions, and MorePositive
- blog.hubspot.com · 1 outletCRM tested: How HubSpot works with Claude in practice [2026]Neutral
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| Buy, Sell, or Hold? Thursday's Top Upgrades and Downgrades: Block, Cisco Systems, Dollar Tree, First Solar, HubSpot, JetBlue Airways, Nike, Space-X, Skyworks Solutions, and More | www.aol.com | 2 | Positive |
| CRM tested: How HubSpot works with Claude in practice [2026] | blog.hubspot.com | 1 | Neutral |
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Headlines on Wednesday, November 4, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- blog.hubspot.com · 1 outletHow to use LinkedIn automation in HubSpot sequencesNeutral
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| How to use LinkedIn automation in HubSpot sequences | blog.hubspot.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.techradar.com · 1 outletHubSpot AEO review 2026Neutral
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| HubSpot AEO review 2026 | www.techradar.com | 1 | Neutral |
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Headlines on Friday, October 30, 2026
1 headline, average tone -100: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.proactiveinvestors.com · 1 outletHubSpot faces narrower growth beat and possible guidance cut, BofA saysNegative
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| HubSpot faces narrower growth beat and possible guidance cut, BofA says | www.proactiveinvestors.com | 1 | Negative |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about HUBSPOT, INC., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.