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News sentiment

Harley-Davidson, Inc. (HOG) news sentiment

How positive or negative Harley-Davidson, Inc.'s news headlines have been since Sep 23, 2019, week by week, with the last 90 sessions day by day and each recent headline's tone and source.

As of 2026-11-06

Average tone, last 30 sessions
-8From -100 (every headline negative) to +100 (every headline positive)
Headlines, last 30 sessions
92
Headlines, last 90 sessions
268
Change from the 90-session average
-5
Latest session
2026-11-06

Weekly headline tone since September 2019

Hover a week for its biggest stories; click to pin.

Tone8-week averageHeadlinesFiltered out (passing mentions)
Every week since Sep 23, 2019
HOG headline tone: Every week since Sep 23, 2019, 370 weeks from September 23, 2019 to October 26, 2026.-100-75-50-25+25+50+75+1000Headlines2020202120222023202420252026

Coverage of Harley-Davidson, Inc. over the last 30 trading sessions is negative (-8) across 92 headlines, 5 points below its one-year average of -3. The most widely carried story in the week of Oct 26, 2026 was "Harley-Davidson: Q3 Earnings Snapshot", carried by 3 outlets.

Each point is one week of headlines about Harley-Davidson, Inc.: the share of positive minus negative headlines, from -100 to +100, with the 8-week average drawn through it and the number of headlines beneath. Since coverage began, 8,389 headlines average -5.

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Tone mix

HOG headlines by tone, last 52 weeks
positive
20%
neutral
58%
negative
22%

Week by week 52 weeks

Nov 3, 2025: 5 positive, 16 neutral, 7 negativeNov 10, 2025: 1 positive, 11 neutral, 5 negativeNov 17, 2025: 1 positive, 16 neutral, 2 negativeNov 24, 2025: 2 positive, 14 neutral, 6 negativeDec 1, 2025: 4 positive, 8 neutral, 0 negativeDec 8, 2025: 9 positive, 35 neutral, 4 negativeDec 15, 2025: 0 positive, 9 neutral, 5 negativeDec 22, 2025: 4 positive, 6 neutral, 0 negativeDec 29, 2025: 1 positive, 10 neutral, 1 negativeJan 5, 2026: 0 positive, 12 neutral, 3 negativeJan 12, 2026: 4 positive, 9 neutral, 1 negativeJan 19, 2026: 3 positive, 8 neutral, 1 negativeJan 26, 2026: 2 positive, 7 neutral, 4 negativeFeb 2, 2026: 1 positive, 8 neutral, 2 negativeFeb 9, 2026: 15 positive, 23 neutral, 9 negativeFeb 16, 2026: 2 positive, 6 neutral, 3 negativeFeb 23, 2026: 6 positive, 15 neutral, 3 negativeMar 2, 2026: 6 positive, 12 neutral, 6 negativeMar 9, 2026: 2 positive, 14 neutral, 5 negativeMar 16, 2026: 1 positive, 12 neutral, 2 negativeMar 23, 2026: 0 positive, 11 neutral, 10 negativeMar 30, 2026: 1 positive, 2 neutral, 1 negativeApr 6, 2026: 4 positive, 8 neutral, 0 negativeApr 13, 2026: 3 positive, 6 neutral, 4 negativeApr 20, 2026: 0 positive, 4 neutral, 19 negativeApr 27, 2026: 4 positive, 5 neutral, 3 negativeMay 4, 2026: 13 positive, 20 neutral, 11 negativeMay 11, 2026: 2 positive, 9 neutral, 1 negativeMay 18, 2026: 3 positive, 10 neutral, 1 negativeMay 25, 2026: 1 positive, 2 neutral, 1 negativeJun 1, 2026: 1 positive, 4 neutral, 12 negativeJun 8, 2026: 13 positive, 8 neutral, 3 negativeJun 15, 2026: 6 positive, 7 neutral, 1 negativeJun 22, 2026: 6 positive, 7 neutral, 1 negativeJun 29, 2026: 1 positive, 3 neutral, 0 negativeJul 6, 2026: 2 positive, 12 neutral, 6 negativeJul 13, 2026: 3 positive, 12 neutral, 0 negativeJul 20, 2026: 7 positive, 11 neutral, 5 negativeJul 27, 2026: 1 positive, 7 neutral, 1 negativeAug 3, 2026: 1 positive, 12 neutral, 2 negativeAug 10, 2026: 3 positive, 8 neutral, 4 negativeAug 17, 2026: 4 positive, 4 neutral, 5 negativeAug 24, 2026: 2 positive, 8 neutral, 4 negativeAug 31, 2026: 1 positive, 7 neutral, 2 negativeSep 7, 2026: 4 positive, 11 neutral, 2 negativeSep 14, 2026: 2 positive, 9 neutral, 3 negativeSep 21, 2026: 4 positive, 6 neutral, 1 negativeSep 28, 2026: 5 positive, 7 neutral, 3 negativeOct 5, 2026: 4 positive, 9 neutral, 4 negativeOct 12, 2026: 0 positive, 6 neutral, 3 negativeOct 19, 2026: 1 positive, 6 neutral, 0 negativeOct 26, 2026: 1 positive, 5 neutral, 7 negative
Nov 3, 2025Oct 26, 2026

Share of Harley-Davidson, Inc.'s 858 headlines over the last 52 weeks by the model's call, and the same mix week by week.

Biggest swings in the last year

The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.

Daily headline tone, last 90 sessions

Hover a session for its totals; click to pin.

Session tone8-session averageHeadlines
Last 77 sessions with a headline
HOG average headline tone by session: Last 77 sessions with a headline, 77 sessions from July 6, 2026 to November 6, 2026.-100-75-50-25+25+50+75+1000HeadlinesJul 2026AugSepOctNov

Each point is the average score of the headlines about Harley-Davidson, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.

Tone by period

Show the table · 3 rows, 3 columns

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Last 7 sessions38-12
Last 30 sessions92-8
Last 90 sessions268-3

Every headline in the period counts equally.

Headlines on Friday, November 6, 2026

3 headlines, average tone -27: 0 positive, 2 neutral and 1 negative. Showing all 3.

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Harley-Davidson hits the brakes before the first pourwww.chronicleonline.com1Negative
Stan's Harley-Davidson, ABATE present $4,420 to Genesee Cancer Assistancewww.thebatavian.com1Neutral
Harley-Davidson's Sprint 440 Is A 27 HP, Single Cylinder Hoglet For $6,000www.carscoops.com1Neutral

Headlines on Thursday, November 5, 2026

2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.

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5 Japanese Cruiser Motorcycles That Can Go Toe-To-Toe With Harley-Davidsonwww.slashgear.com1Neutral
The Mid-Range Cruiser That Feels More Upscale Than A Harley-Davidson Softailwww.topspeed.com1Neutral

Headlines on Wednesday, November 4, 2026

4 headlines, average tone 0: 0 positive, 4 neutral and 0 negative. Showing all 4.

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HOG - Harley-Davidson Inc Analysiswww.morningstar.com1Neutral
Harley-Davidson X350T Showcased at EICMA 2026www.overdrive.in1Neutral
BREAKING: Harley-Davidson X350T Unveiled At EICMA 2026: A Smaller X440T With A Dark Green Twistwww.zigwheels.com1Neutral
Hero-built Harley-Davidson X350 T revealedwww.autocarindia.com1Neutral

Headlines on Tuesday, November 3, 2026

13 headlines, average tone +12: 4 positive, 8 neutral and 1 negative. The 8 most widely carried stories are listed; the table holds all 13.

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Is Harley-Davidson's LiveWire in Trouble? Electric Motorcycle Brand Faces Financial Uncertaintywww.itechpost.com1Negative
The Harley-Davidson Sprint 440 Is Exactly What Harley Needswww.jalopnik.com1Positive
Harley-Davidson Sprint 440, freedom becomes more accessible: debut at EICMAwww.irishdentist.ie1Positive
New Harley Davidson Sprint 440 Debuts - Made In India Cruiser By Herowww.rushlane.com1Positive
Harley-Davidson announces 2027 Sprint 440www.cyclenews.com1Positive
Harley-Davidson, the Motorcycle That Defined America, Fights for Survival (C1)www.newsweek.pl1Neutral
Harley-Davidson Sprint 440 Cruiser revealedwww.autocarindia.com1Neutral
Harley-Davidson Partners with Hero MotoCorp for Sprint 440: A Compact Cruiser for Global Ridersopenthemagazine.com1Neutral
Harley-Davidson Sprint 440 unveiled at EICMA 2026, that looks like Royal Enfield 350: Check engine, features, specifications and colourseconomictimes.indiatimes.com1Neutral
Harley-Davidson Sprint 440 Unveiled Ahead Of EICMA 2026www.overdrive.in1Neutral
Harley-Davidson: 3 Key Takeaways for Long-Term Investorswww.fool.com1Neutral
New Harley-Davidson Sprint 440 Motorcycle is an Invitation to Joyride | Superbike News #1 for Biker Newssuperbike-news.co.uk1Neutral
Harley-Davidson Sprint 440 Unveiled At EICMA 2026www.zigwheels.com1Neutral

Headlines on Monday, November 2, 2026

9 headlines, average tone -32: 2 positive, 2 neutral and 5 negative. The 8 most widely carried stories are listed; the table holds all 9.

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Our Digital 2028 Harley-Davidson XR 1200 Is The Comeback Fans Deservewww.topspeed.com2Positive
Harley-Davidson's electric future looks bleak as LiveWire warns it may not survivewww.digitaltrends.com1Negative
Harley-Davidson's Electric Motorbike Brand Has 'Substantial Doubt' About Its Futurewww.engadget.com1Negative
Harley-davidson Stock Rises 51.26% YTD to US$31.22www.el-balad.com1Positive
Harley-Davidson X350T Spotted Undisguised Ahead of India Launchwww.overdrive.in1Negative
Cruisers That Give Harley-Davidson A Serious Run For The Moneywww.topspeed.com1Negative
Harley-Davidson X350T spied in India: What the new badge reveals and why the 350cc tax threshold matterswww.businesstoday.in1Negative
Harley-Davidson Q3 Earnings Call Highlightswww.tickerreport.com1Neutral
Harley-Davidson spins out LiveWire as its own electric motorcycle brandwww.theverge.com1Neutral

How the score works

A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.

  1. Which headlines count

    Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Harley-Davidson, Inc., not a passing mention.

  2. How each headline is scored

    The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).

  3. When a headline counts

    Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.

  4. Repeated stories

    When several outlets carry the same headline, it counts once per session.