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News sentiment

e.l.f. Beauty, Inc. (ELF) news sentiment

How positive or negative e.l.f. Beauty, Inc.'s news headlines have been since Sep 23, 2019, week by week, with the last 90 sessions day by day and each recent headline's tone and source.

As of 2026-11-06

Average tone, last 30 sessions
+31From -100 (every headline negative) to +100 (every headline positive)
Headlines, last 30 sessions
24
Headlines, last 90 sessions
90
Change from the 90-session average
+1
Latest session
2026-11-06

Weekly headline tone since September 2019

Hover a week for its biggest stories; click to pin.

Tone8-week averageHeadlinesFiltered out (passing mentions)
Every week since Sep 23, 2019
ELF headline tone: Every week since Sep 23, 2019, 278 weeks from September 23, 2019 to October 26, 2026.-100-75-50-25+25+50+75+1000Headlines2020202120222023202420252026

Coverage of e.l.f. Beauty, Inc. over the last 30 trading sessions is positive (+31) across 24 headlines, 11 points above its one-year average of +20.

Each point is one week of headlines about e.l.f. Beauty, Inc.: the share of positive minus negative headlines, from -100 to +100, with the 8-week average drawn through it and the number of headlines beneath. Since coverage began, 2,090 headlines average +23.

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Tone mix

ELF headlines by tone, last 52 weeks
positive
37%
neutral
47%
negative
16%

Week by week 51 weeks

Oct 27, 2025: 1 positive, 2 neutral, 0 negativeNov 3, 2025: 4 positive, 5 neutral, 12 negativeNov 10, 2025: 2 positive, 10 neutral, 3 negativeNov 17, 2025: 7 positive, 3 neutral, 0 negativeNov 24, 2025: 0 positive, 7 neutral, 0 negativeDec 1, 2025: 3 positive, 0 neutral, 0 negativeDec 8, 2025: 4 positive, 1 neutral, 1 negativeDec 15, 2025: 1 positive, 1 neutral, 1 negativeDec 22, 2025: 1 positive, 1 neutral, 1 negativeDec 29, 2025: 0 positive, 1 neutral, 0 negativeJan 5, 2026: 3 positive, 1 neutral, 0 negativeJan 12, 2026: 1 positive, 5 neutral, 3 negativeJan 19, 2026: 4 positive, 3 neutral, 1 negativeJan 26, 2026: 3 positive, 1 neutral, 0 negativeFeb 2, 2026: 14 positive, 10 neutral, 0 negativeFeb 9, 2026: 3 positive, 6 neutral, 2 negativeFeb 16, 2026: 2 positive, 6 neutral, 1 negativeFeb 23, 2026: 1 positive, 2 neutral, 0 negativeMar 2, 2026: 1 positive, 0 neutral, 0 negativeMar 9, 2026: 3 positive, 3 neutral, 0 negativeMar 16, 2026: 0 positive, 3 neutral, 1 negativeMar 23, 2026: 3 positive, 2 neutral, 0 negativeMar 30, 2026: 0 positive, 1 neutral, 1 negativeApr 6, 2026: 4 positive, 4 neutral, 3 negativeApr 13, 2026: 1 positive, 0 neutral, 0 negativeApr 20, 2026: 0 positive, 0 neutral, 1 negativeApr 27, 2026: 2 positive, 1 neutral, 0 negativeMay 4, 2026: 0 positive, 1 neutral, 1 negativeMay 11, 2026: 0 positive, 1 neutral, 1 negativeMay 18, 2026: 11 positive, 11 neutral, 6 negativeMay 25, 2026: 4 positive, 4 neutral, 1 negativeJun 1, 2026: 0 positive, 0 neutral, 2 negativeJun 8, 2026: 1 positive, 5 neutral, 3 negativeJun 15, 2026: 3 positive, 4 neutral, 0 negativeJun 22, 2026: 2 positive, 0 neutral, 0 negativeJul 6, 2026: 2 positive, 2 neutral, 1 negativeJul 13, 2026: 2 positive, 1 neutral, 0 negativeJul 20, 2026: 1 positive, 0 neutral, 0 negativeJul 27, 2026: 0 positive, 0 neutral, 1 negativeAug 3, 2026: 7 positive, 8 neutral, 0 negativeAug 10, 2026: 4 positive, 5 neutral, 0 negativeAug 17, 2026: 2 positive, 2 neutral, 0 negativeAug 24, 2026: 2 positive, 5 neutral, 1 negativeAug 31, 2026: 3 positive, 4 neutral, 2 negativeSep 7, 2026: 1 positive, 3 neutral, 0 negativeSep 14, 2026: 0 positive, 2 neutral, 0 negativeSep 21, 2026: 1 positive, 4 neutral, 0 negativeSep 28, 2026: 1 positive, 1 neutral, 0 negativeOct 5, 2026: 1 positive, 1 neutral, 0 negativeOct 12, 2026: 0 positive, 4 neutral, 0 negativeOct 19, 2026: 1 positive, 4 neutral, 0 negative
Oct 27, 2025Oct 19, 2026

Share of e.l.f. Beauty, Inc.'s 318 headlines over the last 52 weeks by the model's call, and the same mix week by week.

Biggest swings in the last year

The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.

Daily headline tone, last 90 sessions

Hover a session for its totals; click to pin.

Session tone8-session averageHeadlines
Last 42 sessions with a headline
ELF average headline tone by session: Last 42 sessions with a headline, 42 sessions from July 6, 2026 to November 6, 2026.-100-75-50-25+25+50+75+1000HeadlinesJul 2026AugSepOctNov

Each point is the average score of the headlines about e.l.f. Beauty, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.

Tone by period

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Last 7 sessions11+41
Last 30 sessions24+31
Last 90 sessions90+30

Every headline in the period counts equally.

Headlines on Friday, November 6, 2026

4 headlines, average tone +18: 1 positive, 3 neutral and 0 negative. Showing all 4.

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Chipotle Mexican Grill vs. e.l.f. Beauty: Which Consumer Stock Is a Better Buy?www.fool.com2Neutral
e.l.f. Beauty (ELF) Q2 2027 Earnings Call Transcriptwww.fool.com2Neutral
E.l.f. Beauty growth driven by innovation, not just pricing powerwww.retaildive.com1Positive
Contrasting Nu Skin Enterprises (NYSE:NUS) & e.l.f. Beauty (NYSE:ELF)www.themarketsdaily.com1Neutral

Headlines on Thursday, November 5, 2026

3 headlines, average tone +67: 2 positive, 1 neutral and 0 negative. Showing all 3.

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E.l.f. Beauty Raises Fiscal 2027 Outlook After Sales Jump 51%econotimes.com1Positive
E.l.f. Beauty Smashes Q3 Estimates, Raises 2027 Forecastwwd.com1Positive
E.l.f. Beauty (ELF) Q2 2027 earningswww.cnbc.com1Neutral

Headlines on Monday, November 2, 2026

4 headlines, average tone +45: 2 positive, 2 neutral and 0 negative. Showing all 4.

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e.l.f. Beauty (NYSE:ELF) Upgraded to Buy at Wall Street Zenwww.dailypolitical.com1Positive
Cava and e.l.f. Beauty: Two Consumer Stocks, One Better Buywww.fool.com1Positive
Virtue Capital Management LLC Makes New $1.36 Million Investment in e.l.f. Beauty $ELFwww.themarketsdaily.com1Neutral
e.l.f. Beauty (NYSE:ELF) Coverage Initiated by Analysts at TD Cowenwww.themarketsdaily.com1Neutral

Headlines on Friday, October 23, 2026

1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.

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e.l.f. Beauty vs. Monster Beverage: Here's What Their Revenue Trends Tell Investors About These High-Growth Consumer Companieswww.fool.com2Neutral

Headlines on Thursday, October 22, 2026

2 headlines, average tone +50: 1 positive, 1 neutral and 0 negative. Showing all 2.

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e.l.f. Beauty (NYSE:ELF) Price Target Raised to $130.00www.themarketsdaily.com1Positive
Dutch Bros vs. e.l.f. Beauty: Which Stock Is a Better Buy in 2026?www.fool.com1Neutral

How the score works

A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.

  1. Which headlines count

    Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about e.l.f. Beauty, Inc., not a passing mention.

  2. How each headline is scored

    The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).

  3. When a headline counts

    Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.

  4. Repeated stories

    When several outlets carry the same headline, it counts once per session.