Tone mix
Week by week 52 weeks
Share of Equifax, Incorporated's 360 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Sep 21, 2026 · tone +97Equifax launches two new intelligence solutions to help businesses mitigate automated fraud+91
- Week of Jun 8, 2026 · tone -67Entrepreneurship in Canada drops sharply in Q1: Equifax-77
- Week of May 18, 2026 · tone +80Equifax and GBG Expand Global Partnership+62
- Week of Sep 28, 2026 · tone -61Credit card fraud targets Canadians 56 to 65: Equifax-58
- Week of Dec 29, 2025 · tone +49Analysts Set Equifax, Inc. (NYSE:EFX) Price Target at $274.73+55
- Week of Mar 9, 2026 · tone -43Cogent, ADP, Barrett, Brink's, and Equifax Stocks Trade Down, What You Need To Know-51
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Equifax, Incorporated in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 7 | -25 |
| Last 30 sessions | 69 | -1 |
| Last 90 sessions | 144 | 0 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.prnewswire.com · 1 outletEquifax Board of Directors Declares Quarterly DividendNeutral
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| Equifax Board of Directors Declares Quarterly Dividend | www.prnewswire.com | 1 | Neutral |
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Headlines on Tuesday, November 3, 2026
2 headlines, average tone 0: 0 positive, 2 neutral and 0 negative. Showing all 2.
- www.themarketsdaily.com · 1 outletEquifax (NYSE:EFX) EVP John Gamble Jr Sells 4,000 Shares of Company StockNeutral
- www.cubaheadlines.com · 1 outletFreezing Your Credit in the U.S.: A Step-by-Step Guide with Equifax, Experian, and TransUnionNeutral
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| Equifax (NYSE:EFX) EVP John Gamble Jr Sells 4,000 Shares of Company Stock | www.themarketsdaily.com | 1 | Neutral |
| Freezing Your Credit in the U.S.: A Step-by-Step Guide with Equifax, Experian, and TransUnion | www.cubaheadlines.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
1 headline, average tone -42: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.ibtimes.co.uk · 1 outletMillions Could Receive up to $280 in Equifax Credit Score Settlement, but a Deadline Is ApproachingNegative
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| Millions Could Receive up to $280 in Equifax Credit Score Settlement, but a Deadline Is Approaching | www.ibtimes.co.uk | 1 | Negative |
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Headlines on Friday, October 30, 2026
2 headlines, average tone -40: 0 positive, 1 neutral and 1 negative. Showing all 2.
- www.aol.com · 1 outletEquifax Settlement Payments May Reach $280. See if You're One of the 4 Million Eligible to ClaimNegative
- www.prnewswire.com · 1 outletEquifax Announces Participation in Upcoming Investor ConferencesNeutral
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| Equifax Settlement Payments May Reach $280. See if You're One of the 4 Million Eligible to Claim | www.aol.com | 1 | Negative |
| Equifax Announces Participation in Upcoming Investor Conferences | www.prnewswire.com | 1 | Neutral |
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Headlines on Thursday, October 29, 2026
1 headline, average tone -54: 0 positive, 0 neutral and 1 negative. Showing all 1.
- www.aol.com · 1 outletEquifax's $100M settlement could mean cash for you. How to file claimNegative
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| Equifax's $100M settlement could mean cash for you. How to file claim | www.aol.com | 1 | Negative |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Equifax, Incorporated, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.