The Walt Disney Company (DIS) news sentiment

Tone mix

Share of The Walt Disney Company's 18,249 headlines over the last 52 weeks by the model's call, and the same mix week by week.

Biggest swings in the last year

The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.

• Week of Dec 8, 2025 · tone +20Billion-dollar OpenAI deal allows users to make content with Disney characters+28
• Week of Feb 16, 2026 · tone -31Steve Soderbergh Says It's 'Insane' Disney Rejected His Star Wars-26
• Week of Jun 15, 2026 · tone +20Disney Is Producing a 'Home Alone' Starring Mickey Mouse+23
• Week of Nov 24, 2025 · tone +12Disney unveils animatronic of beloved character that will walk around theme parks, interacting with guests+22
• Week of Nov 17, 2025 · tone +8Disney, Alphabet Reach Deal For ABC, ESPN To Return To YouTube TV+20
• Week of Apr 27, 2026 · tone -25FCC probing Disney and ABC as Trump decries Kimmel's 'expectant widow' comments-20

Daily headline tone, last 90 sessions

Each point is the average score of the headlines about The Walt Disney Company in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.

Tone by period

Headlines on Friday, November 6, 2026

30 headlines, average tone +9: 7 positive, 19 neutral and 4 negative. The 8 most widely carried stories are listed; the table holds all 30.

• mykiss1031.com · 5 outletsWhy Disney's Next Bold Frontier Should Be Lampasas, TexasNeutral
• www.thewrap.com · 2 outletsDisney Comms Exec Shari Rosenblum Exits After Nearly 3 DecadesNeutral
• abc7ny.com · 2 outlets'A Proud Family Wizmas' trailer released for Disney+ stop-motion holiday specialNeutral
• www.manchestereveningnews.co.uk · 1 outletDisney Store announces opening date for first UK outlet near ManchesterPositive
• okcfox.com · 1 outletHoliday shopping gets a Disney boost as Christine Pullara shares wish-list winnersPositive
• www.perthnow.com.au · 1 outletWWE and John Cena confirm huge Disney World crossover for historic Netflix broadcastPositive
• www.cinemablend.com · 1 outletI Can't Imagine Getting Into A Brawl At Disney World, But It Happened (& Now There's A Lawsuit)Negative
• www.gamesradar.com · 1 outletAfter rumors of a delay, Disney confirms Avengers: Secret Wars release datePositive

Headlines on Thursday, November 5, 2026

37 headlines, average tone -2: 6 positive, 25 neutral and 6 negative. The 8 most widely carried stories are listed; the table holds all 37.

• www.ktvu.com · 4 outletsDisney planning to lay off thousands: ReportNegative
• www.freemalaysiatoday.com · 3 outletsDisney's Pixar names Jonathan Garson president as Jim Morris steps backNeutral
• wcbm.com · 2 outletsDisney Plans to Cut Thousands of Jobs Amid Cost Savings PushNegative
• www.asiaone.com · 2 outletsDisney's D23 Asia in Singapore promises celeb appearances, exclusive previews and Broadway performanceNeutral
• www.telecompaper.com · 2 outletsOrange Belgium starts year-end broadband offer with free Disney+Neutral
• 1057thehawk.com · 2 outletsDisney On Ice Comes To Trenton In March 2027Neutral
• 247wallst.com · 1 outletDisney Gains 3% in a Single Session, Adding Roughly $6 Billion in Market ValuePositive
• www.41nbc.com · 1 outletMorning Business Report: Stocks fall amid midterm election results as Disney plans thousands of layoffsNegative

Headlines on Wednesday, November 4, 2026

57 headlines, average tone -35: 4 positive, 26 neutral and 27 negative. The 8 most widely carried stories are listed; the table holds the 40 most widely carried of 57.

• www.malaysiasun.com · 7 outletsShanghai Disney Resort Invites Guests into a World of Fairytale Enchantment at Disney Winter FrostivalNeutral
• www.ocregister.com · 4 outletsDisney eyes thousands of layoffs, with managers asked to cut 20%Negative
• www.telecompaper.com · 2 outletsPepephone adds Disney+ to TV offerPositive
• www.hcamag.com · 2 outletsDisney plans thousands of layoffs as managers face 20% savings targetNegative
• dailycaller.com · 1 outlet17 Disney, Universal Employees Arrested In Sex Trafficking Sting Reportedly Involving Diaper Fetishes, Disney CostumesNegative
• kyma.com · 1 outletDisney to lay off thousands of employeesNegative
• www.christianpost.com · 1 outletDisney staffers among 281 arrested in sex trafficking stingNegative
• www.manilatimes.net · 1 outletDisney looking at thousands of job cuts | The Manila TimesNegative

Headlines on Tuesday, November 3, 2026

68 headlines, average tone -44: 3 positive, 27 neutral and 38 negative. The 8 most widely carried stories are listed; the table holds the 40 most widely carried of 68.

• www.freemalaysiatoday.com · 4 outletsDisney plans thousands of layoffs, targeting 20% cost savingsNegative
• 2.boredpanda.com · 3 outletsDisney On Ice Stunt Goes Horribly Wrong As Skaters Attempt Move Banned In CompetitionNegative
• www.timesherald.com · 3 outletsSALT rings in this holiday season with Disney's 'Newsies'Neutral
• www.zerohedge.com · 2 outletsUnhappiest Place On Wall Street: Disney Readies Thousands Of Layoffs As Managers Told To Slash 20% Of CostsNegative
• finance.yahoo.com · 2 outletsDisney Eyes Thousands of Layoffs, With Managers Asked to Cut 20%Negative
• www.prokerala.com · 2 outletsDisney eyes thousands of job cuts as part of cost-saving overhaulNegative
• foxwilmington.com · 2 outletsJohn Cena Classic to take place at Disney World as WWE stars hope for magical momentNeutral
• www.eveningnews24.co.uk · 2 outletsDisney Princess - The Concert announces extra Norwich showNeutral

Headlines on Monday, November 2, 2026

69 headlines, average tone -8: 15 positive, 35 neutral and 19 negative. The 8 most widely carried stories are listed; the table holds the 40 most widely carried of 69.

• www.fox2detroit.com · 13 outletsDisney workers, deputy and youth coach among 281 arrested in Florida human trafficking stingNegative
• www.niagarathisweek.com · 11 outletsNetflix, Disney+, Apple TV, Prime Video, Crave's must-watchNeutral
• www.wbap.com · 2 outlets13 Disney Workers Among 281 Arrested In Florida Sex StingNegative
• www.dailynews.com · 2 outletsDisney lays off 159 workers in Experiences divisionNegative
• www.fox35orlando.com · 2 outletsDisney workers, deputy and youth coach among 281 arrested in Polk County human trafficking stingNegative
• www.fool.com · 2 outletsComcast vs. Walt Disney: Which Entertainment Stock Is a Better Buy for 2027?Neutral
• www.sun-sentinel.com · 2 outlets8 takeaways from former Disney CEO Bob Chapek's new bookNeutral
• www.fool.com · 2 outlets3 Dates for Disney Investors to Circle in NovemberNeutral

How the score works

A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.

1. Which headlines count

   Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about The Walt Disney Company, not a passing mention.

2. How each headline is scored

   The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).

3. When a headline counts

   Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.

4. Repeated stories

   When several outlets carry the same headline, it counts once per session.