Tone mix
Week by week 52 weeks
Share of Diageo plc's 1,075 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Feb 9, 2026 · tone +66Diageo wins technology award for its spirits platform+78
- Week of Jun 15, 2026 · tone -49Diageo's Kisumu Brewery Nightmare: Sexual Harassment Claims, a Sh2.45 Billion Dispute and a Race Against Time Before a Sh296 Billion Exit-76
- Week of Mar 23, 2026 · tone +41Diageo approved to double capacity of Kildare brewery+60
- Week of Jun 22, 2026 · tone -43Diageo jobs at risk in Ireland - Just Drinks-60
- Week of May 11, 2026 · tone +68Diageo to invest another 400 million euros in Ireland+48
- Week of Jul 13, 2026 · tone +33India to Become Top Premium Alcohol Beverage Market, Says Diageo India CEO, ETRetail+45
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Diageo plc in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
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| Last 7 sessions | 29 | +4 |
| Last 30 sessions | 96 | -26 |
| Last 90 sessions | 360 | -26 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
5 headlines, average tone +40: 3 positive, 1 neutral and 1 negative. Showing all 5.
- www.foodnavigator.com · 2 outletsDiageo: Can price cuts and restructure get it back on track?Neutral
- thewhiskeywash.com · 1 outletWhy Crown Royal Sales Are Falling at DiageoNegative
- www.morningadvertiser.co.uk · 1 outletGuinness sees double-digit growth as Diageo sales risePositive
- www.thespiritsbusiness.com · 1 outletDiageo Q1 2027 sales rise beats expectations - The Spirits BusinessPositive
- www.hospitalityireland.com · 1 outletDiageo Gets Quarterly Sales Boost In First Stage Of TurnaroundPositive
Show the table · 5 rows, 4 columns
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| Diageo: Can price cuts and restructure get it back on track? | www.foodnavigator.com | 2 | Neutral |
| Why Crown Royal Sales Are Falling at Diageo | thewhiskeywash.com | 1 | Negative |
| Guinness sees double-digit growth as Diageo sales rise | www.morningadvertiser.co.uk | 1 | Positive |
| Diageo Q1 2027 sales rise beats expectations - The Spirits Business | www.thespiritsbusiness.com | 1 | Positive |
| Diageo Gets Quarterly Sales Boost In First Stage Of Turnaround | www.hospitalityireland.com | 1 | Positive |
No matching rows. Clear the filter to see all records.
Headlines on Thursday, November 5, 2026
10 headlines, average tone +42: 6 positive, 2 neutral and 2 negative. The 8 most widely carried stories are listed; the table holds all 10.
- www.aol.co.uk · 1 outletDiageo sales growth slows as Guinness and Johnnie Walker owner faces US market pressureNegative
- www.aol.com · 1 outletDiageo CEO gets quarterly sales boost in first stage of turnaroundPositive
- www.irishtimes.com · 1 outletDiageo posts unexpected rise in organic net salesPositive
- www.rttnews.com · 1 outletDiageo Q1 Organic Net Sales Up 0.6% Excl. Impact Of EABLPositive
- finchannel.com · 1 outletDiageo sales grow as North America decline easesPositive
- www.foodmanufacture.co.uk · 1 outletDiageo's cuts programme yields unexpected growthPositive
- www.perthnow.com.au · 1 outletDiageo posts sales rise as North America decline slowsPositive
- www.financial-news.co.uk · 1 outletDiageo organic sales rise 1.4% as North America falls 3.6%Negative
Show the table · 10 rows, 4 columns
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| Diageo sales growth slows as Guinness and Johnnie Walker owner faces US market pressure | www.aol.co.uk | 1 | Negative |
| Diageo CEO gets quarterly sales boost in first stage of turnaround | www.aol.com | 1 | Positive |
| Diageo posts unexpected rise in organic net sales | www.irishtimes.com | 1 | Positive |
| Diageo Q1 Organic Net Sales Up 0.6% Excl. Impact Of EABL | www.rttnews.com | 1 | Positive |
| Diageo sales grow as North America decline eases | finchannel.com | 1 | Positive |
| Diageo's cuts programme yields unexpected growth | www.foodmanufacture.co.uk | 1 | Positive |
| Diageo posts sales rise as North America decline slows | www.perthnow.com.au | 1 | Positive |
| Diageo organic sales rise 1.4% as North America falls 3.6% | www.financial-news.co.uk | 1 | Negative |
| Guinness brewer Diageo keeps full year outlook | www.rte.ie | 1 | Neutral |
| Diageo issues fiscal 27 Q1 trading statement | Company Announcement | www.investegate.co.uk | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, November 4, 2026
4 headlines, average tone -1: 1 positive, 2 neutral and 1 negative. Showing all 4.
- robbreport.com · 1 outletDiageo Is Canceling Its Annual Special Releases Whisky Series for 2026Negative
- thewhiskeywash.com · 1 outletDiageo Rare Series Adds Convalmore 1984 and Dalwhinnie 1989Positive
- www.thehindubusinessline.com · 1 outletShruti Haasan becomes face of Diageo India's The Singleton SocialNeutral
- www.adgully.com · 1 outletDiageo India names Shruti Haasan new face of The Singleton Social x NicobarNeutral
Show the table · 4 rows, 4 columns
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| Diageo Is Canceling Its Annual Special Releases Whisky Series for 2026 | robbreport.com | 1 | Negative |
| Diageo Rare Series Adds Convalmore 1984 and Dalwhinnie 1989 | thewhiskeywash.com | 1 | Positive |
| Shruti Haasan becomes face of Diageo India's The Singleton Social | www.thehindubusinessline.com | 1 | Neutral |
| Diageo India names Shruti Haasan new face of The Singleton Social x Nicobar | www.adgully.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, November 3, 2026
1 headline, average tone -98: 0 positive, 0 neutral and 1 negative. Showing all 1.
- thewhiskeywash.com · 1 outletDiageo Cancels 2026 Special Releases Amid RestructuringNegative
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| Diageo Cancels 2026 Special Releases Amid Restructuring | thewhiskeywash.com | 1 | Negative |
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Headlines on Monday, November 2, 2026
5 headlines, average tone -80: 0 positive, 1 neutral and 4 negative. Showing all 5.
- retail.economictimes.indiatimes.com · 1 outletDiageo's United Spirits Under Scrutiny: Maharashtra Tax Officials Investigate Scotch Imports, ETRetailNegative
- economictimes.indiatimes.com · 1 outletDiageo's India unit searched as state tax officials review Scotch importsNegative
- www.moneycontrol.com · 1 outletDiageo's India unit searched as Maharashtra tax officials review Scotch importsNegative
- www.thespiritsbusiness.com · 1 outletDiageo cancels 2026 Special Releases - The Spirits BusinessNegative
- www.themarketsdaily.com · 1 outletGrandfield & Dodd LLC Sells 31,839 Shares of Diageo plc $DEONeutral
Show the table · 5 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Diageo's United Spirits Under Scrutiny: Maharashtra Tax Officials Investigate Scotch Imports, ETRetail | retail.economictimes.indiatimes.com | 1 | Negative |
| Diageo's India unit searched as state tax officials review Scotch imports | economictimes.indiatimes.com | 1 | Negative |
| Diageo's India unit searched as Maharashtra tax officials review Scotch imports | www.moneycontrol.com | 1 | Negative |
| Diageo cancels 2026 Special Releases - The Spirits Business | www.thespiritsbusiness.com | 1 | Negative |
| Grandfield & Dodd LLC Sells 31,839 Shares of Diageo plc $DEO | www.themarketsdaily.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Diageo plc, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.