Tone mix
Week by week 48 weeks
Share of Deckers Outdoor Corp's 215 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Apr 27, 2026 · tone +99Deckers Outdoor Corporation (DECK): Under-the-Radar Stock Pick from David Einhorn+89
- Week of Sep 7, 2026 · tone -99Deckers Outdoor (NYSE:DECK) Raised to "Strong Sell" at BMO Capital Markets-88
- Week of Feb 9, 2026 · tone +100FY2026 EPS Estimate for Deckers Outdoor Increased by Analyst+70
- Week of Mar 30, 2026 · tone -45Is It Time To Revisit Deckers Outdoor (DECK) After Recent Share Price Weakness?-70
- Week of Jan 12, 2026 · tone -50FinancialContent - Why Deckers (DECK) Shares Are Trading Lower Today-52
- Week of Oct 27, 2025 · tone -42Deckers Outdoor Stock Drops 13%-46
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Deckers Outdoor Corp in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 2 | +42 |
| Last 30 sessions | 20 | -10 |
| Last 90 sessions | 62 | -8 |
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Every headline in the period counts equally.
Headlines on Thursday, November 5, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletContrasting Deckers Outdoor (NYSE:DECK) & Adidas (OTCMKTS:ADDYY)Neutral
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| Contrasting Deckers Outdoor (NYSE:DECK) & Adidas (OTCMKTS:ADDYY) | www.themarketsdaily.com | 1 | Neutral |
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Headlines on Friday, October 30, 2026
1 headline, average tone +85: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.insidermonkey.com · 1 outletDeckers Outdoor (DECK) vs. ONON and NKE: Can UGG and HOKA Growth Drive a Major Re-Rating?Positive
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| Deckers Outdoor (DECK) vs. ONON and NKE: Can UGG and HOKA Growth Drive a Major Re-Rating? | www.insidermonkey.com | 1 | Positive |
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Headlines on Monday, October 26, 2026
4 headlines, average tone -25: 1 positive, 1 neutral and 2 negative. Showing all 4.
- www.tickerreport.com · 2 outletsDeckers (DECK) lifts EPS outlook as revenue hits a record $1.48 billionPositive
- www.themarketsdaily.com · 1 outletDeckers Outdoor (NYSE:DECK) Stock Gets Price Target Trim from EvercoreNegative
- markets.financialcontent.com · 1 outletFinancialContent - Why Deckers (DECK) shares are falling todayNegative
- www.morningstar.com · 1 outletDECK - Deckers Outdoor Corp AnalysisNeutral
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| Deckers (DECK) lifts EPS outlook as revenue hits a record $1.48 billion | www.tickerreport.com | 2 | Positive |
| Deckers Outdoor (NYSE:DECK) Stock Gets Price Target Trim from Evercore | www.themarketsdaily.com | 1 | Negative |
| FinancialContent - Why Deckers (DECK) shares are falling today | markets.financialcontent.com | 1 | Negative |
| DECK - Deckers Outdoor Corp Analysis | www.morningstar.com | 1 | Neutral |
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Headlines on Friday, October 23, 2026
7 headlines, average tone -27: 1 positive, 3 neutral and 3 negative. Showing all 7.
- markets.financialcontent.com · 1 outletFinancialContent - Deckers (NYSE:DECK) reports sales below analyst estimates in Q3 CY2026 earnings, stock dropsNegative
- wwd.com · 1 outletDeckers Brands DECK Q2 2027 Earnings: Sales Miss, Yearly Outlook CutNegative
- www.dailypolitical.com · 1 outletDeckers Outdoor (NYSE:DECK) Releases Earnings Results, Beats Estimates By $0.52 EPSPositive
- 247wallst.com · 1 outletDeckers Outdoor Q2 2027: A Tariff Refund Masked the Real StoryNegative
- www.fool.com · 1 outletDeckers (DECK) Q2 2027 Earnings Call TranscriptNeutral
- www.themarketsdaily.com · 1 outletWhat Deckers Outdoor (DECK) Said on Its Q2 Earnings CallNeutral
- www.cnbc.com · 1 outletStocks making the biggest moves in after hours: WDC, BE, DECKNeutral
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| FinancialContent - Deckers (NYSE:DECK) reports sales below analyst estimates in Q3 CY2026 earnings, stock drops | markets.financialcontent.com | 1 | Negative |
| Deckers Brands DECK Q2 2027 Earnings: Sales Miss, Yearly Outlook Cut | wwd.com | 1 | Negative |
| Deckers Outdoor (NYSE:DECK) Releases Earnings Results, Beats Estimates By $0.52 EPS | www.dailypolitical.com | 1 | Positive |
| Deckers Outdoor Q2 2027: A Tariff Refund Masked the Real Story | 247wallst.com | 1 | Negative |
| Deckers (DECK) Q2 2027 Earnings Call Transcript | www.fool.com | 1 | Neutral |
| What Deckers Outdoor (DECK) Said on Its Q2 Earnings Call | www.themarketsdaily.com | 1 | Neutral |
| Stocks making the biggest moves in after hours: WDC, BE, DECK | www.cnbc.com | 1 | Neutral |
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Headlines on Thursday, October 22, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outlet19,755 Shares in Deckers Outdoor Corporation $DECK Acquired by Inlet Private Wealth LLCNeutral
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| 19,755 Shares in Deckers Outdoor Corporation $DECK Acquired by Inlet Private Wealth LLC | www.themarketsdaily.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Deckers Outdoor Corp, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.