Tone mix
Week by week 52 weeks
Share of Salesforce, Inc.'s 2,863 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Feb 9, 2026 · tone -33Salesforce workers outraged after CEO makes joke about ICE watching them-38
- Week of Mar 30, 2026 · tone +41Salesforce adds Slackbot features to boost CRM work+36
- Week of Jul 27, 2026 · tone +55Salesforce's Agentforce Bet Made It the Dow's Worst Performer. Is the Market Overreacting?+30
- Week of May 4, 2026 · tone +48Salesforce (CRM) Launches Agentforce Operations to Automate Complex Cross-System Back-Office Tasks+27
- Week of Aug 3, 2026 · tone 0Salesforce (CRM) Declined as Market Questions SaaS Resilience-26
- Week of Dec 8, 2025 · tone +38Movate Acquires Solomo to Strengthen Salesforce and AI Capabilities in Healthcare+24
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Salesforce, Inc. in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
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| Last 7 sessions | 44 | +33 |
| Last 30 sessions | 206 | +31 |
| Last 90 sessions | 872 | +35 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
5 headlines, average tone +39: 2 positive, 3 neutral and 0 negative. Showing all 5.
- www.fool.com · 2 outletsSalesforce Stock: The 1 Number Investors Still Need to SeeNeutral
- www.military.com · 1 outletSalesforce to Acquire Defense Tech Startup Rune Technologies to Anchor Tactical Edge LogisticsPositive
- www.pollutiononline.com · 1 outletMitti Labs & Salesforce Partner To Scale Water-Saving Rice Farming Practices That Reduce Methane EmissionsPositive
- hitconsultant.net · 1 outletFormer Salesforce CMO Dr. Joshua Newman Appointed Chief Medical Officer at NavinaNeutral
- www.aol.com · 1 outletSalesforce Vs. ServiceNow: You Can Trust Both Following The Recent DropNeutral
Show the table · 5 rows, 4 columns
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| Salesforce Stock: The 1 Number Investors Still Need to See | www.fool.com | 2 | Neutral |
| Salesforce to Acquire Defense Tech Startup Rune Technologies to Anchor Tactical Edge Logistics | www.military.com | 1 | Positive |
| Mitti Labs & Salesforce Partner To Scale Water-Saving Rice Farming Practices That Reduce Methane Emissions | www.pollutiononline.com | 1 | Positive |
| Former Salesforce CMO Dr. Joshua Newman Appointed Chief Medical Officer at Navina | hitconsultant.net | 1 | Neutral |
| Salesforce Vs. ServiceNow: You Can Trust Both Following The Recent Drop | www.aol.com | 1 | Neutral |
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Headlines on Thursday, November 5, 2026
2 headlines, average tone +50: 1 positive, 1 neutral and 0 negative. Showing all 2.
- www.fool.com · 3 outletsSalesforce Stock Has Only Done This Twice Before. Here's What History Suggests Happens Next.Neutral
- www.telecompaper.com · 2 outletsSalesforce wins 15-year, GBP 2 billion contract with HMRCPositive
Show the table · 2 rows, 4 columns
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| Salesforce Stock Has Only Done This Twice Before. Here's What History Suggests Happens Next. | www.fool.com | 3 | Neutral |
| Salesforce wins 15-year, GBP 2 billion contract with HMRC | www.telecompaper.com | 2 | Positive |
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Headlines on Wednesday, November 4, 2026
5 headlines, average tone +55: 3 positive, 2 neutral and 0 negative. Showing all 5.
- www.fool.com · 2 outletsSalesforce vs. IBM: Comparing Consistent Revenue Expansion Against Slow Sales GrowthNeutral
- smallbiztrends.com · 1 outletSalesforce to Enhance Customer Service with Cresta Voice TechnologyPositive
- thenextweb.com · 1 outletSalesforce to buy Cresta and bring its AI voice agents into Service CloudPositive
- infotechlead.com · 1 outletTech M&A deals: Onsemi, Ferric, Analog Devices, Alif Semiconductor, Salesforce, CrestaPositive
- www.prnewswire.com · 1 outletSesame Software Launches Free Migration Assessment to Help Enterprises Leave Salesforce Without Losing DataNeutral
Show the table · 5 rows, 4 columns
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| Salesforce vs. IBM: Comparing Consistent Revenue Expansion Against Slow Sales Growth | www.fool.com | 2 | Neutral |
| Salesforce to Enhance Customer Service with Cresta Voice Technology | smallbiztrends.com | 1 | Positive |
| Salesforce to buy Cresta and bring its AI voice agents into Service Cloud | thenextweb.com | 1 | Positive |
| Tech M&A deals: Onsemi, Ferric, Analog Devices, Alif Semiconductor, Salesforce, Cresta | infotechlead.com | 1 | Positive |
| Sesame Software Launches Free Migration Assessment to Help Enterprises Leave Salesforce Without Losing Data | www.prnewswire.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, November 3, 2026
4 headlines, average tone +48: 2 positive, 2 neutral and 0 negative. Showing all 4.
- www.fool.com · 2 outletsMassive News for Salesforce Stock InvestorsNeutral
- econotimes.com · 1 outletSalesforce Agrees to Buy Cresta, Which Makes Voice-Focused Customer Experience SoftwarePositive
- seekingalpha.com · 1 outletSalesforce agrees to buy Cresta (CRM:NYSE)Positive
- www.siliconrepublic.com · 1 outletSalesforce to acquire Cresta in deal reportedly valued at $2.7bnNeutral
Show the table · 4 rows, 4 columns
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| Massive News for Salesforce Stock Investors | www.fool.com | 2 | Neutral |
| Salesforce Agrees to Buy Cresta, Which Makes Voice-Focused Customer Experience Software | econotimes.com | 1 | Positive |
| Salesforce agrees to buy Cresta (CRM:NYSE) | seekingalpha.com | 1 | Positive |
| Salesforce to acquire Cresta in deal reportedly valued at $2.7bn | www.siliconrepublic.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
13 headlines, average tone +17: 7 positive, 3 neutral and 3 negative. The 8 most widely carried stories are listed; the table holds all 13.
- www.thehindubusinessline.com · 2 outletsAU SFB data leak: Salesforce says no vulnerability at its endNeutral
- www.tribuneindia.com · 1 outletAU Small Finance Bank probes possible data breach on Salesforce platformNegative
- www.thehindubusinessline.com · 1 outletAU Small Finance Bank investigates suspected Salesforce data breachNegative
- econotimes.com · 1 outletSalesforce Deal Would Add Rune's Logistics Software for Military UnitsPositive
- www.freepressjournal.in · 1 outlet'Our Systems Are Unaffected': AU Small Finance Bank Probes Potential Data Leak on Salesforce PlatformNegative
- www.prnewswire.com · 1 outletTPM Holdings Accelerates Investment in AI and Salesforce CRM for the Built WorldPositive
- smallbiztrends.com · 1 outletSalesforce to Acquire Loops, Enhancing AI-Powered Analytics CapabilitiesPositive
- thenextweb.com · 1 outletSalesforce to buy Rune in its most significant national security dealPositive
Show the table · 13 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| AU SFB data leak: Salesforce says no vulnerability at its end | www.thehindubusinessline.com | 2 | Neutral |
| AU Small Finance Bank probes possible data breach on Salesforce platform | www.tribuneindia.com | 1 | Negative |
| AU Small Finance Bank investigates suspected Salesforce data breach | www.thehindubusinessline.com | 1 | Negative |
| Salesforce Deal Would Add Rune's Logistics Software for Military Units | econotimes.com | 1 | Positive |
| 'Our Systems Are Unaffected': AU Small Finance Bank Probes Potential Data Leak on Salesforce Platform | www.freepressjournal.in | 1 | Negative |
| TPM Holdings Accelerates Investment in AI and Salesforce CRM for the Built World | www.prnewswire.com | 1 | Positive |
| Salesforce to Acquire Loops, Enhancing AI-Powered Analytics Capabilities | smallbiztrends.com | 1 | Positive |
| Salesforce to buy Rune in its most significant national security deal | thenextweb.com | 1 | Positive |
| Salesforce's M&A spree continues with a reported $375M deal for defense tech startup Rune | techcrunch.com | 1 | Positive |
| Salesforce Says No Related Vulnerability Identified in AU Small Finance Bank Probe | econotimes.com | 1 | Positive |
| AU Small Finance Bank data leak: Salesforce says no vulnerability at its end | economictimes.indiatimes.com | 1 | Positive |
| Salesforce Inc. $CRM Shares Sold by Profund Advisors LLC | www.themarketsdaily.com | 1 | Neutral |
| Leaders from Wolters Kluwer, Microsoft, Salesforce, and McKinsey challenge accounting firms to make one AI move in the next 90 days | www.finanznachrichten.de | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Salesforce, Inc., not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.