Tone mix
Week by week 52 weeks
Nov 3, 2025Oct 26, 2026
Share of Costco Wholesale Corp's 6,808 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jan 5, 2026 · tone +33How Costco's New Checkout Lines Are Reducing Wait Times+39
- Week of Aug 17, 2026 · tone +31Costco to launch its own Medicare Advantage plan+30
- Week of Dec 29, 2025 · tone -38Thieves Steal $400,000 Worth Of Costco Lobsters With New Trick-26
- Week of Aug 31, 2026 · tone -22Costco Next is gone without warning, a surprise to members-26
- Week of Sep 7, 2026 · tone -29Costco Quietly Ends Beloved 'Next' Online Discount Program-25
- Week of Oct 12, 2026 · tone +29Free Costco pumpkin pie this Thanksgiving: How to claim+24
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Session tone8-session averageHeadlines
Each point is the average score of the headlines about Costco Wholesale Corp in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
Show the table · 3 rows, 3 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Last 7 sessions | 121 | +5 |
| Last 30 sessions | 560 | +18 |
| Last 90 sessions | 1,789 | +5 |
No matching rows. Clear the filter to see all records.
Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
11 headlines, average tone +14: 4 positive, 4 neutral and 3 negative. The 8 most widely carried stories are listed; the table holds all 11.
- www.ky3.com · 6 outlets3.5 million Little Giant ladders sold at Costco and Lowe's recalled due to fall hazard and 19 reported injuriesNegative
- www.aol.com · 2 outletsJim Cramer Says Costco Is Still a Great Value. Charlie Munger's Rule Explains WhyPositive
- www.aol.com · 2 outlets'Only Go Into Physical Stores Every Sixth Week': Clark Howard's Anti-Impulse Rule as Costco Hits $1,025Negative
- www.proactiveinvestors.com · 1 outletCostco retains BofA "buy" as October US comps rise 8.1%Positive
- www.idahopress.com · 1 outletNew Costco draws thousands to south Meridian on opening dayPositive
- www.aol.com · 1 outletThis Costco Frozen Dessert Is Underwhelming At BestNegative
- www.slashgear.com · 1 outletCostco's Outdoor Smart Plugs Can Automate Your Holiday Lighting Display For Under $30Positive
- 247wallst.com · 1 outletIn 1975, Sol Price Was Pushed Out of FedMart, the Discount Chain He Founded. The Warehouse Store He Opened Next Became Part of CostcoNeutral
Show the table · 11 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| 3.5 million Little Giant ladders sold at Costco and Lowe's recalled due to fall hazard and 19 reported injuries | www.ky3.com | 6 | Negative |
| Jim Cramer Says Costco Is Still a Great Value. Charlie Munger's Rule Explains Why | www.aol.com | 2 | Positive |
| 'Only Go Into Physical Stores Every Sixth Week': Clark Howard's Anti-Impulse Rule as Costco Hits $1,025 | www.aol.com | 2 | Negative |
| Costco retains BofA "buy" as October US comps rise 8.1% | www.proactiveinvestors.com | 1 | Positive |
| New Costco draws thousands to south Meridian on opening day | www.idahopress.com | 1 | Positive |
| This Costco Frozen Dessert Is Underwhelming At Best | www.aol.com | 1 | Negative |
| Costco's Outdoor Smart Plugs Can Automate Your Holiday Lighting Display For Under $30 | www.slashgear.com | 1 | Positive |
| In 1975, Sol Price Was Pushed Out of FedMart, the Discount Chain He Founded. The Warehouse Store He Opened Next Became Part of Costco | 247wallst.com | 1 | Neutral |
| Is Costco Open on Veterans Day? | www.military.com | 1 | Neutral |
| What You Should Know Before Buying A New Refrigerator From Costco | www.slashgear.com | 1 | Neutral |
| Costco vs. Sam's Club: Which Store Has the Cheapest Thanksgiving Prices? | www.aol.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Thursday, November 5, 2026
10 headlines, average tone -20: 1 positive, 6 neutral and 3 negative. The 8 most widely carried stories are listed; the table holds all 10.
- www.fool.com · 3 outletsAmazon Trades at a Fraction of Costco's Valuation. Is the Discount Deserved?Neutral
- www.christianpost.com · 1 outletCostco order exposes $300K scheme at California charter schoolNegative
- www.amren.com · 1 outletCalifornia School Staffers Busted in $300K Embezzlement Scheme After Massive Costco Breakfast Order Blew Their Cover - American RenaissanceNegative
- news.crossmap.com · 1 outletCostco order exposes $300K embezzlement scheme at California charter school, police sayNegative
- us105fm.com · 1 outletCould 2026 Be the Year Killeen Finally Gets the Costco It Needs?Positive
- www.aol.com · 1 outlet6 Essential Thanksgiving Foods: Is Costco or Walmart Cheaper?Neutral
- www.thedailymeal.com · 1 outlet10 Costco Must-Haves To Look For In November 2026Neutral
- www.housebeautiful.com · 1 outletCostco's New Porch Goose Feels So '80s Coded, and Fans Are Running to Stores to Find ItNeutral
Show the table · 10 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Amazon Trades at a Fraction of Costco's Valuation. Is the Discount Deserved? | www.fool.com | 3 | Neutral |
| Costco order exposes $300K scheme at California charter school | www.christianpost.com | 1 | Negative |
| California School Staffers Busted in $300K Embezzlement Scheme After Massive Costco Breakfast Order Blew Their Cover - American Renaissance | www.amren.com | 1 | Negative |
| Costco order exposes $300K embezzlement scheme at California charter school, police say | news.crossmap.com | 1 | Negative |
| Could 2026 Be the Year Killeen Finally Gets the Costco It Needs? | us105fm.com | 1 | Positive |
| 6 Essential Thanksgiving Foods: Is Costco or Walmart Cheaper? | www.aol.com | 1 | Neutral |
| 10 Costco Must-Haves To Look For In November 2026 | www.thedailymeal.com | 1 | Neutral |
| Costco's New Porch Goose Feels So '80s Coded, and Fans Are Running to Stores to Find It | www.housebeautiful.com | 1 | Neutral |
| Costco vs. Sam's Club: We Compared Membership Fees, Return Policies, Prices, and Even Food Courts | www.aol.com | 1 | Neutral |
| 7 Costco Changes in 2026 You May Have Missed | www.aol.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Wednesday, November 4, 2026
12 headlines, average tone +3: 3 positive, 6 neutral and 3 negative. The 8 most widely carried stories are listed; the table holds all 12.
- kikn.com · 4 outletsWhen Is The Absolute Worst Time To Shop At Costco?Negative
- www.aol.com · 2 outletsCostco Hasn't Split Its Stock Since 2000. Here's Why 2027 Could Be the Year.Positive
- www.surinenglish.com · 1 outletCostco opens its first petrol station in Malaga to the general publicPositive
- www.prnewswire.com · 1 outletKorean Skincare Brand Goodal Launches at Growing K-Beauty Destination, CostcoPositive
- brobible.com · 1 outletCostco: Are You Buying Steak Wrong? Former Butcher Says YesNegative
- nypost.com · 1 outletTarget rivals Costco's food court with new snack barNegative
- 247wallst.com · 1 outletCostco's Capital Preservation Function Will Be on Display Over the Next Few WeeksNeutral
- brobible.com · 1 outletCan You Return A TV At Costco?Neutral
Show the table · 12 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| When Is The Absolute Worst Time To Shop At Costco? | kikn.com | 4 | Negative |
| Costco Hasn't Split Its Stock Since 2000. Here's Why 2027 Could Be the Year. | www.aol.com | 2 | Positive |
| Costco opens its first petrol station in Malaga to the general public | www.surinenglish.com | 1 | Positive |
| Korean Skincare Brand Goodal Launches at Growing K-Beauty Destination, Costco | www.prnewswire.com | 1 | Positive |
| Costco: Are You Buying Steak Wrong? Former Butcher Says Yes | brobible.com | 1 | Negative |
| Target rivals Costco's food court with new snack bar | nypost.com | 1 | Negative |
| Costco's Capital Preservation Function Will Be on Display Over the Next Few Weeks | 247wallst.com | 1 | Neutral |
| Can You Return A TV At Costco? | brobible.com | 1 | Neutral |
| Aldi vs. Costco: Which Is Cheaper for 12 Essentials on a Starter Budget? | www.aol.com | 1 | Neutral |
| 5 Electronics You Can Grab On Sale At Costco In November 2026 | www.slashgear.com | 1 | Neutral |
| Costco Is Selling an Infinity Mirror Tree and Shoppers "Cannot Overstate How Pretty" It Is | www.goodhousekeeping.com | 1 | Neutral |
| Costco Vs BJ's Wholesale Club: Which Meat Department Is Best? | www.thedailymeal.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Tuesday, November 3, 2026
19 headlines, average tone +1: 6 positive, 7 neutral and 6 negative. The 8 most widely carried stories are listed; the table holds all 19.
- shark1053.com · 5 outletsCostco to Open Second New Hampshire Store in Late-2027Positive
- www.orangeville.com · 2 outletsProduct recall issued for item sold at Costco in CanadaNegative
- www.eveningnews24.co.uk · 2 outletsCladding installed on Norfolk's first Costco warehousePositive
- www.fool.com · 2 outletsCostco Wholesale Stock Is Trading Over $1,000. Here's Why a Stock Split Still May Not Come in 2027.Positive
- www.getsurrey.co.uk · 2 outletsExpert issues 'cheaper than supermarkets' rule for Costco shoppersNegative
- www.mtlblog.com · 1 outletSeveral foods sold in Quebec were just recalled, including cookies, cheese & Costco snacksNegative
- nationalenquirer.com · 1 outletCostco Order Exposes School Cook 300K Embezzlement SchemeNegative
- www.cubaheadlines.com · 1 outletDREO Space Heaters Sold at Costco Recalled Over Fire Hazard ConcernsNegative
Show the table · 19 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Costco to Open Second New Hampshire Store in Late-2027 | shark1053.com | 5 | Positive |
| Product recall issued for item sold at Costco in Canada | www.orangeville.com | 2 | Negative |
| Cladding installed on Norfolk's first Costco warehouse | www.eveningnews24.co.uk | 2 | Positive |
| Costco Wholesale Stock Is Trading Over $1,000. Here's Why a Stock Split Still May Not Come in 2027. | www.fool.com | 2 | Positive |
| Expert issues 'cheaper than supermarkets' rule for Costco shoppers | www.getsurrey.co.uk | 2 | Negative |
| Several foods sold in Quebec were just recalled, including cookies, cheese & Costco snacks | www.mtlblog.com | 1 | Negative |
| Costco Order Exposes School Cook 300K Embezzlement Scheme | nationalenquirer.com | 1 | Negative |
| DREO Space Heaters Sold at Costco Recalled Over Fire Hazard Concerns | www.cubaheadlines.com | 1 | Negative |
| Costco gets approval to build a new store in Newington, eyes 2027 opening | www.nhpr.org | 1 | Positive |
| Cape Coral City Council approves $10 million Costco incentive agreement amid traffic concerns | www.winknews.com | 1 | Positive |
| Cladding installed on Norfolk's first Costco warehouse | East Anglian Daily Times | www.eadt.co.uk | 1 | Positive |
| When Is The Absolute Worst Time To Shop At Costco? | 973kkrc.com | 1 | Negative |
| Best early Black Friday membership deals: Costco, BJ's and more | www.zdnet.com | 1 | Neutral |
| What's New At Costco's Michigan Food Courts This Year | wrkr.com | 1 | Neutral |
| Costco Canada Featured Savings in the Warehouse | smartcanucks.ca | 1 | Neutral |
| 4 Of The Coolest New Tech Products At Costco In November 2026 | www.slashgear.com | 1 | Neutral |
| The Viral Costco Wine Advent Calendar Sold Out Fast, But These 9 Are Just As Tasty | www.goodhousekeeping.com | 1 | Neutral |
| Costco Canada Coupons/Flyers Deals at All Costco Wholesale Warehouses in Canada, Until November 8 | smartcanucks.ca | 1 | Neutral |
| Costco expert reveals the best times to shop: report | nypost.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
Headlines on Monday, November 2, 2026
29 headlines, average tone -1: 6 positive, 16 neutral and 7 negative. The 8 most widely carried stories are listed; the table holds all 29.
- www.fox13news.com · 12 outletsCostco unveils 2026 Thanksgiving meal deal; here's what it costsNeutral
- 97rockonline.com · 11 outletsCostco Brings Back Churro With A New TwistNeutral
- www.fox5dc.com · 10 outletsThanksgiving meal deals compared: Costco, Walmart, Sam's Club, TargetNeutral
- www.1039wvbo.com · 1 outletSpace heaters sold at Costco nationwide are recalled over fire hazardsNegative
- nypost.com · 1 outletCalifornia school staffers busted in huge fraud after Costco breakfast run blows their coverNegative
- www.latimes.com · 1 outletCostco egg order uncovers $300k Monterey school theftNegative
- wjbq.com · 1 outletCostco to Open Second New Hampshire Store in Late-2027Positive
- www.scoop.co.nz · 1 outletOne NZ Opens Its First Store-In-Store At Costco WestgatePositive
Show the table · 29 rows, 4 columns
Scroll sideways to compare all columns. Select a heading to sort.
| Costco unveils 2026 Thanksgiving meal deal; here's what it costs | www.fox13news.com | 12 | Neutral |
| Costco Brings Back Churro With A New Twist | 97rockonline.com | 11 | Neutral |
| Thanksgiving meal deals compared: Costco, Walmart, Sam's Club, Target | www.fox5dc.com | 10 | Neutral |
| Space heaters sold at Costco nationwide are recalled over fire hazards | www.1039wvbo.com | 1 | Negative |
| California school staffers busted in huge fraud after Costco breakfast run blows their cover | nypost.com | 1 | Negative |
| Costco egg order uncovers $300k Monterey school theft | www.latimes.com | 1 | Negative |
| Costco to Open Second New Hampshire Store in Late-2027 | wjbq.com | 1 | Positive |
| One NZ Opens Its First Store-In-Store At Costco Westgate | www.scoop.co.nz | 1 | Positive |
| One NZ opens first in-store outlet at Costco in Auckland | www.telecompaper.com | 1 | Positive |
| Costco now open in Amherst | www.beenews.com | 1 | Positive |
| Sunday afternoons at Costco are the worst time to shop, shoppers insist | www.foxnews.com | 1 | Negative |
| Costco 'chaos' as panic buying shoppers stockpile water and toilet roll after 'survival kit' warning | www.mirror.co.uk | 1 | Negative |
| Meridian's Getting A New Costco; Here's The Opening Date | 983thesnake.com | 1 | Positive |
| Grocery Wars Update: Walmart and Costco Gaining Ground | www.businessinsider.com | 1 | Positive |
| The Costco Commandments, a Crypto Heist and More of Today's Top Money News | www.aol.com | 1 | Negative |
| Costco Doesn't Price Match Tires, But You Can Ask For A Price Adjustment | www.aol.com | 1 | Negative |
| Costco vs. Walmart: Which Is Actually Cheaper for Monthly Household Essentials? | www.aol.com | 1 | Neutral |
| 7 Best And 3 Worst Salmon Products You Can Buy At Costco | www.aol.com | 1 | Neutral |
| Costco Vs Home Depot: Which Store Sells Cheaper Microwaves? | www.thedailymeal.com | 1 | Neutral |
| 6 Groceries You Can Only Buy At Costco | www.thedailymeal.com | 1 | Neutral |
| The best early Black Friday deals: Costco and BJ's memberships, Apple, and more | www.zdnet.com | 1 | Neutral |
| Costco Wholesale Corporation $COST Stock: ProShare Advisors LLC Grows Stake | www.themarketsdaily.com | 1 | Neutral |
| Talking Costco: Why a special dividend might not be the right play (COST:NASDAQ) | seekingalpha.com | 1 | Neutral |
| Costco Reveals Its Full Black Friday Ad and Sale Dates for 2026 | www.ign.com | 1 | Neutral |
| The Best Beef Products To Buy From Costco In 2026 (So Far) | www.thedailymeal.com | 1 | Neutral |
| 10 Kirkland Signature Costco Products That Are Actually Better Than Their Name-Brand Equivalents | www.aol.com | 1 | Neutral |
| Sign up for a Costco membership and get a $45 gift card, free - here's how | www.zdnet.com | 1 | Neutral |
| Texas Instruments, Costco, and Three More Pay Dividends on October 30 | 247wallst.com | 1 | Neutral |
| 12 Costco Pricing Tricks Every Member Should Understand | www.aol.com | 1 | Neutral |
No matching rows. Clear the filter to see all records.
How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Costco Wholesale Corp, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.