Tone mix
Week by week 52 weeks
Share of Clorox Company's 235 headlines over the last 52 weeks by the model's call, and the same mix week by week.
Biggest swings in the last year
The weeks whose tone moved furthest from the 8-week average, with the story most outlets carried that week.
- Week of Jan 5, 2026 · tone -100TD Cowen Has Lowered Expectations for Clorox (NYSE:CLX) Stock Price-89
- Week of Jul 20, 2026 · tone -75Clorox (NYSE:CLX) Price Target Cut to $95.00 by Analysts at BNP Paribas Exane-70
- Week of Sep 14, 2026 · tone -50Wells Fargo & Company Cuts Clorox (NYSE:CLX) Price Target to $90.00-58
- Week of May 11, 2026 · tone +33Jensen Quality Mid Cap Fund Trimmed The Clorox Company (CLX) to Improve Risk-Return Profile+55
- Week of Jan 19, 2026 · tone -75Clorox (NYSE:CLX) Price Target Lowered to $114.00 at JPMorgan Chase & Co.-53
- Week of Dec 22, 2025 · tone -55Rep. Gilbert Ray Cisneros, Jr. Sells Off Shares of The Clorox Company (NYSE:CLX)-52
Daily headline tone, last 90 sessions
Hover a session for its totals; click to pin.
Each point is the average score of the headlines about Clorox Company in one trading session, with the 8-session average drawn through it. Sessions with no headline about the company have no point.
Tone by period
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| Last 7 sessions | 9 | +44 |
| Last 30 sessions | 15 | +18 |
| Last 90 sessions | 62 | +9 |
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Every headline in the period counts equally.
Headlines on Friday, November 6, 2026
1 headline, average tone +100: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletClorox (NYSE:CLX) Price Target Raised to $96.00Positive
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| Clorox (NYSE:CLX) Price Target Raised to $96.00 | www.themarketsdaily.com | 1 | Positive |
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Headlines on Wednesday, November 4, 2026
1 headline, average tone +100: 1 positive, 0 neutral and 0 negative. Showing all 1.
- www.themarketsdaily.com · 1 outletClorox (NYSE:CLX) Issues Quarterly Earnings Results, Beats Expectations By $0.48 EPSPositive
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| Clorox (NYSE:CLX) Issues Quarterly Earnings Results, Beats Expectations By $0.48 EPS | www.themarketsdaily.com | 1 | Positive |
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Headlines on Tuesday, November 3, 2026
6 headlines, average tone +33: 2 positive, 4 neutral and 0 negative. Showing all 6.
- markets.financialcontent.com · 1 outletFinancialContent - Clorox's (NYSE:CLX) Q3 CY2026 sales top estimatesPositive
- www.themarketsdaily.com · 1 outletStock Analysts' Upgrades for November 2nd (AAOI, AZR, CLX, FCBM, FELE, GIC, GNRC, INO, ONIT, ORCL)Positive
- www.morningstar.com · 1 outletCLX Stock Price Quote | MorningstarNeutral
- www.fool.com · 1 outletClorox (CLX) Q1 2027 Earnings Call TranscriptNeutral
- www.tickerreport.com · 1 outletClorox (NYSE:CLX) versus Church & Dwight (NYSE:CHD) Critical SurveyNeutral
- www.cnbc.com · 1 outletStocks making the biggest moves after hours: FN, CLX, AAPL, PLTRNeutral
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| FinancialContent - Clorox's (NYSE:CLX) Q3 CY2026 sales top estimates | markets.financialcontent.com | 1 | Positive |
| Stock Analysts' Upgrades for November 2nd (AAOI, AZR, CLX, FCBM, FELE, GIC, GNRC, INO, ONIT, ORCL) | www.themarketsdaily.com | 1 | Positive |
| CLX Stock Price Quote | Morningstar | www.morningstar.com | 1 | Neutral |
| Clorox (CLX) Q1 2027 Earnings Call Transcript | www.fool.com | 1 | Neutral |
| Clorox (NYSE:CLX) versus Church & Dwight (NYSE:CHD) Critical Survey | www.tickerreport.com | 1 | Neutral |
| Stocks making the biggest moves after hours: FN, CLX, AAPL, PLTR | www.cnbc.com | 1 | Neutral |
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Headlines on Monday, November 2, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- seekingalpha.com · 1 outletClorox: Valuation Bleached Clean (NYSE:CLX)Neutral
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| Clorox: Valuation Bleached Clean (NYSE:CLX) | seekingalpha.com | 1 | Neutral |
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Headlines on Monday, October 26, 2026
1 headline, average tone 0: 0 positive, 1 neutral and 0 negative. Showing all 1.
- www.dailypolitical.com · 1 outletThe Clorox Company $CLX Holdings Raised by Yousif Capital Management LLCNeutral
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| The Clorox Company $CLX Holdings Raised by Yousif Capital Management LLC | www.dailypolitical.com | 1 | Neutral |
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How the score works
A headline's tone is not a forecast of the share price. Read the headlines themselves before acting on an average.
Which headlines count
Headlines come from the GDELT global news feed from 2019-09-23 on. A headline counts only when a model judges it to be about Clorox Company, not a passing mention.
How each headline is scored
The model calls each headline positive, neutral or negative news for the company. A period's tone is the share of positive minus negative headlines, from -100 (all negative) to +100 (all positive).
When a headline counts
Headlines published by 9:15 a.m. New York time belong to that day's session. Later and weekend headlines move to the next trading session.
Repeated stories
When several outlets carry the same headline, it counts once per session.