Type 3
Economic indicators: the invisible tide that lifts or sinks every stock.
Every stock exists inside an economy. And the health of that economy — interest rates, inflation, employment, growth — has a profound effect on how stocks perform overall. Economic indicators let you measure that macro environment and factor it into your trading decisions.
The most important economic indicators to understand:
- Federal Funds Rate: when the Fed raises rates, borrowing gets expensive, growth stocks get punished, value stocks tend to hold up better
- CPI (Consumer Price Index): the primary inflation gauge; high inflation historically hurts equity valuations
- Unemployment Rate: high unemployment often precedes economic slowdown and market weakness
- Yield Curve: when the 2-year yield exceeds the 10-year (inverted), recession has historically followed within 12–18 months
Type 4
Alternative data: if it evaluates to a number, it can be an indicator.
In the late 2010s, a number of hedge funds started purchasing satellite imagery data. Not maps — live satellite feeds, updated daily. They pointed those satellites at Walmart parking lots. They counted the cars. And then, before the quarterly earnings report came out, they knew. More cars means more revenue. And if you know the earnings report is going to beat expectations before it drops, you have an edge.
Real examples used by institutional investors
Satellite imagery: count cars in retail parking lots, shipping containers in ports, oil in storage tanks
Credit card data: anonymized consumer spending trends that predict earnings before reports
Job postings: a company aggressively hiring engineers signals growth; sudden layoffs signal contraction
Web traffic: shows when a company's site is gaining or losing users before revenue shows it
Social sentiment: Reddit, StockTwits, Twitter/X, YouTube mentions, comment sentiment scores
The point is the concept: any observable phenomenon that maps to a number is fair game as an indicator. Combined with Aurora, which can research the market and update your strategies based on what it finds, you have a system that goes well beyond price charts. Connect a Public.com account to get 3 months of Premium free.
Watch · What Are Alternative Data Sources? — Economic Indicators, Sentiment Data & More
The big picture
All four types of indicators — technical, fundamental, economic, and alternative — can be combined in a single strategy. Technical indicators time the entry. Fundamentals pick the right companies. Economic indicators filter for the right market environment. Alternative data finds edges everyone else misses. In Module 3, you'll learn how to turn all of these signals into conditions and actions.
Part of the free course
Algorithmic Trading Fundamentals
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Check Your Understanding
Three questions to lock this in.
Question 1
A stock's RSI just dropped below 30. A mean reversion trader might see this as a buy signal. What important information is RSI missing that could make this trade a disaster?
Question 2
Company A has a PE ratio of 12. Company B has a PE ratio of 85. Both are in the same sector. What does this tell you — and what doesn't it tell you?
Question 3
A hedge fund buys satellite data to count cars in retail parking lots before quarterly earnings. Which of the four indicator categories does this fall into, and why?
Aurora can help you create technical, fundamental, economic, and alternative data indicators in plain English. No formula memorization required.
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